-Popular live broadcasting app now available for Indian
users-
MUMBAI, DELHI and BENGALURU, India, May 24,
2017 /PRNewswire/ -- Cheetah Mobile Inc., the leading mobile
utility and content app developer, today rolled out Live.me, one of
the fastest growing and highest-grossing live broadcasting
platforms in the world. Live.me provides a unique experience to
Indian users with strong localization both in features and access
to their favourite social influencers. Live.me comes to
India after creating waves in
the United States where it is
ranked #1 under the social app category for the region on Google
Play and top 3 on the App store. Live.me has found similar success
in markets like Japan,
Taiwan, Vietnam, Indonesia, and the Middle East.
Live.me is a live broadcasting app that allows users to interact
with other users and social influencers 'live'. The app provides
video-broadcasting features with interactive stickers with
face-mapping technology that allows the user to interact with the
audience in creative ways. Users can purchase digital "gifts" like
emoji for their favorite live creators. Social media integrations
allow users to share their favorite broadcasts to their friends
across the most popular social apps.
India has millions of artists
spread throughout the country across different mediums and genres,
but most of these artists are unable to display their talent beyond
their own cities and towns. Live.me is the perfect platform for
these artists to expand their reach, not only to audiences across
India, but across the world.
Live.me will promote talented Indian artists by conducting live
events and promotions within the app and on social media, thereby
building their fan communities.
Commenting on the launch, Ms.
Yuki He, VP of Cheetah Mobile
said, "Live.me is a platform of expression and creativity. We
recognize the bursting creativity and passion among the people in
India and we are proud to bring
Live.me to empower this passion and bring it alive. We hope that
users in India embrace the app and
give voice to their talents and reach a global audience. The
introduction of Live.me in India
will shape the future of mobile broadcasting."
Recognizing that Indian users prefer familiar content, Live.me
has localized its content and promotion. The app has localized
gifts such as Indian favourite foods samosa, laddoo, jalebis, and
festive stickers such as diyas and Holi colours. Going a step
further to ensure the safety of the platform, Live.me has
identified sensitive Indian keywords in both English and Hindi that
would block and report users with unsavory content. Live.me
features over 50 influencers to engage with, including popular
models, singers and youth artists, such as Vishakha Sodha, Shruti
Singh, Sonel Singh, Avanie
Joshi, Shahzan Mujeeb, Nalin Swami, RJ Diamond and RJ Kalpesh.
With the launch of Live.me in India, Cheetah Mobile has released another
popular product in the Indian market after Clean Master, CM
Security, Battery Doctor, CM Locker, etc. As marketers are
constantly finding innovative ways to reach a mobile audience,
Live.me presents marketers and brands a new landscape for
advertising effectively to millennials. It serves to complement
Cheetah Mobile's current line of content apps which include Piano
Tiles 2 and News Republic which hope to capture a user's entire
mobile consumption journey throughout the day.
About Cheetah Mobile
Cheetah Mobile is a leading mobile internet company. It aims to
provide leading apps for mobile users worldwide and connect users
with personalized content on the mobile platform.
Cheetah Mobile's products, including its popular mission
critical utility applications Clean Master, CM Security, and
Battery Doctor, help make users' mobile internet experience
smarter, speedier, and safer. The Company has attracted 603 million
global Mobile MAUs as of March 2017,
of which approximately 78% are located outside of China. Leveraging the success of its mission
critical applications, Cheetah Mobile has launched its line of
mobile content driven applications, including News Republic and
Live.me.
Cheetah Mobile provides its advertising customers, which include
direct advertisers and mobile advertising networks through which
advertisers place their advertisements, with direct access to
highly targeted mobile users and global promotional channels, which
are capable of delivering targeted content to hundreds of millions
of users. For more information about Cheetah Mobile and its
products, please visit www.cmcm.com
About Cheetah Ads
Formerly known as Cheetah Ad Platform, Cheetah Ads offers
diverse, global reach with over 600 million users from 190+
countries across Cheetah Mobile's owned and operated inventory,
including News Republic, Live.me, Clean Master, and CM Security,
and partner apps, such as musical.ly. Trusted by major brands in
India, Cheetah Ads' AppLock
commercial product can help advertisers reach 200 million
impressions a day.
For media enquiries, please contact:
Manju Menon
Account Manager
+918067235006
mmenon@we-worldwide.com
Tajinder Kaur
Account Executive
+919769255273
tksaini@we-worldwide.com
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SOURCE Cheetah Mobile