Snyder’s-Lance Invigorates the Multi-Million Dollar Variety Pack Category with Better Snacking Options
May 23 2017 - 4:28PM
Advancing its mission to change the way America snacks,
Snyder's-Lance, Inc. (Nasdaq-GS:LNCE) is introducing its first
multi-brand snack pack featuring great taste and better
ingredients, to meet explosive consumer demand for better snacking
options. The company is combining its portfolio of category brand
leaders into four new variety pack offerings, activating a $1.5
billion segment experiencing strong year-over-year growth.
The new line brings together five favorite brands that when
combined, provide snack choices for everyone: Cape Cod®, Kettle
Brand®, Late July®, Snack Factory® Pretzel Crisps®, and
Snyder's of Hanover®. The Snyder’s-Lance variety packs feature 16
single-serve bags and come in four distinct varieties:
- Gluten Free: Snyder's of Hanover® Gluten-Free
Honey Mustard & Onion Pretzel Sticks, Snack Factory® Minis
Gluten Free Original Pretzel Crisps®, Late July® Jalapeno Lime
Tortilla Chips, Cape Cod® Original Potato Chips
- Non-GMO: Cape Cod® 40% Reduced Fat Original
Potato Chips, Late July® Nacho Chipotle Tortilla Chips, Snyder's of
Hanover® Mini Pretzels and Kettle Brand® Sea Salt & Vinegar
Potato Chips
- Premium: Snyder's of Hanover® Honey Mustard
& Onion Pretzel Pieces, Kettle Brand® Backyard Barbeque® Potato
Chips, Cape Cod® 40% Reduced Fat Original Potato Chips, Late July®
Nacho Chipotle Tortilla Chips
- Small Batch Kettle: Kettle Brand® Jalapeno
Potato Chips, Cape Cod® Original Potato Chips, Kettle Brand®
Backyard Barbeque Potato Chips, Cape Cod® Sea Salt & Vinegar
Potato Chips
“Americans are embracing snacking occasions throughout the day,
but lack snack options that fit the bill with Non-GMO verification,
better ingredients and outstanding flavor,” said Rod Troni, Chief
Marketing and Innovation Officer at Snyder’s-Lance. “With our
wonderful family of snack brands rooted in great taste and better
ingredients, we are in a strong position to offer something
different, and most importantly, relevant to consumers today. We
expect this new line to be a popular option for a broad segment of
consumers looking for better options.”
The snack packs are designed to appeal to the large number of
consumers who enjoy snacking and prefer options made with the
highest-quality ingredients. The handy packs are perfect for
keeping in the car or stocking the pantry, and are convenient for
every occasion from summer road trips to sporting events and
more.
The Snyder’s-Lance variety packs are available nationally
through grocery and mass merchandisers.
About Snyder’s-LanceSnyder's-Lance, Inc.,
headquartered in Charlotte, NC, manufactures and markets snack
foods throughout the United States and
internationally. Snyder's-Lance's products are sold under
the Snyder's of Hanover®, Lance®, Cape Cod®, Snack
Factory® Pretzel Crisps®, Pop Secret®, Emerald®, Kettle
Brand®, Late July®, Krunchers! ®, Tom's®, Archway®, Jays®,
Stella D'oro®, Eatsmart Snacks®, O-Ke-Doke®, and other brand names
along with a number of third party brands. Products are distributed
nationally through grocery and mass merchandisers, convenience
stores, club stores, food service outlets and other channels.
LNCE-E
Media Contact:
Rachel Gehr, Maxwell PR
(503) 231-3086 / rachelgehr@maxwellpr.com
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