8x8 Appoints Rani Hublou as Chief Marketing Officer
May 23 2017 - 8:15AM
Business Wire
World-class marketer joins 8x8 to further
accelerate mid-market and enterprise revenue growth
8x8, Inc. (NASDAQ:EGHT), provider of the world’s first
Communications Cloud, today announced the appointment of Rani
Hublou as Chief Marketing Officer (CMO). Rani brings extensive experience
successfully implementing transformative go-to-market strategies
for technology companies to create new categories in hyper-growth
markets. As CMO, Rani will be responsible for aligning 8x8’s value
proposition, products, packaging and positioning with global
marketing initiatives to advance awareness and adoption of the
company’s industry-leading Communications Cloud platform and
solutions.
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Rani Hublou, Chief Marketing Officer for
8x8 (Photo: Business Wire)
“Rani is a proven innovator, competitor and winner and her
accomplishments at Comprehend, PSS Systems, BEA Systems,
Broadvision and Icarian speak for themselves. She has the marketing
expertise, management consulting background, and successful track
record using a big data analytics approach to help companies create
and expand into new markets,” said Vik Verma, Chief Executive
Officer of 8x8. “We look forward to her driving the packaging and
positioning of all the company’s communications cloud services,
developing innovative programs, and identifying and engaging
customers to increase the velocity of demand and accelerate 8x8’s
mid-market and enterprise revenues."
Rani most recently served as Chief Product & Marketing
Officer at Comprehend Systems, a leader in Software as a Service
Clinical Intelligence solutions. Prior to Comprehend, Rani was CMO
of PSS Systems, which was acquired by IBM; Senior Vice President of
Marketing at BEA Systems; Executive Vice President of Marketing at
Broadvision; and was a co-founder of Icarian Inc., which was
acquired by Workstream. Rani was also previously a strategic
consultant at McKinsey & Co. She received a Bachelor’s and
Masters of Science degrees in Industrial Engineering from Stanford
University while competing on both the Stanford women’s field
hockey and soccer teams.
“8x8 customers are accelerating global team and business
productivity with the highest quality communications and
collaboration systems at the lowest cost of ownership. The 8x8
Communications Cloud is the leading offering because it’s the only
solution to provide mid-market and enterprise companies with
real-time communications, team to team collaboration, customer
engagement and analytics in a single, open platform,” said Rani
Hublou, CMO of 8x8. “8x8 will continue to transform the enterprise
communications and collaboration market with innovative research
and development and superior go-to-market strategies.”
About 8x8, Inc.
8x8, Inc. (NASDAQ:EGHT) is the provider of the world's first
Communications Cloud that combines unified communications, team
collaboration, contact center, and analytics in a single, open and
real-time platform. 8x8 eliminates information silos to expose
vital, real-time intelligence across all clouds, applications and
devices to improve individual and team productivity, business
performance and customer experience. For additional information,
visit www.8x8.com, or connect with 8x8 on LinkedIn, Twitter,
Google+ and Facebook.
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version on businesswire.com: http://www.businesswire.com/news/home/20170523005598/en/
8x8, Inc.John Sun, 408-692-7054john.sun@8x8.comorInkHouse for
8x8Brittany Hendrickson, 415-299-63708x8@inkhouse.com
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