Marketers: Investment in “Snackable” Visual Content Quickly Increasing
May 23 2017 - 8:01AM
Business Wire
Sponsored Video usage within Influencer
Marketing grew 20% year over year
IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx, the premier online
marketplace connecting brands and publishers with influential
content creators, found in its annual State of the Creator Economy
report greater year-over-year growth in marketers investing in
visually-driven content than any other type of approach.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170523005116/en/
Marketers: Investment in "Snackable"
Visual Content Quickly Increasing Sponsored Video usage within
Influencer Marketing grew 20% year over year (Photo: Business
Wire)
Although sponsored Facebook updates remain Influencer Marketers’
preferred tactic, with 78% reporting leveraging it in the last
year, the usage of sponsored video saw a larger year-over-year jump
of 20%. In addition, use of sponsored blog posts increased by 16%
and sponsored photos jumped by 12%.
This trend toward “snackable,” shareable visual content
correlated with Content Marketers sampled in the study as well:
- One-half of content marketers indicated
imagery and infographics are their most commonly-utilized
approaches.
- Only one-third indicated white papers,
lists and advice articles were their top form of content.
For the complete 2017 “State of the Creator Economy Report,”
visit
https://izea.com/resources/the-2017-state-of-the-creator-economy/
About IZEA
IZEA operates IZEAx, the premier online marketplace that
connects marketers with influential content creators. IZEA creators
range from leading social media influencers to accredited
journalists. Creators are compensated for producing and
distributing unique content on behalf of marketers including long
form text, videos, photos and status updates. Marketers receive
influential consumer content and engaging, shareable stories that
drive awareness. For more information about IZEA, visit
https://izea.com.
Safe Harbor Statement
This press release contains forward-looking statements within
the meaning of Section 21E of the Securities Exchange Act of 1934.
These forward-looking statements are based largely on IZEA's
expectations and are subject to a number of risks and
uncertainties, certain of which are beyond IZEA's control. Actual
results could differ materially from these forward-looking
statements as a result of, among other factors, competitive
conditions in the content and social sponsorship segment in which
IZEA operates, failure to popularize one or more of the marketplace
platforms of IZEA and changing economic conditions that are less
favorable than expected. In light of these risks and uncertainties,
there can be no assurance that the forward-looking information
contained in this press release will in fact occur. Please read the
full statement and disclosures here:
https://izea.com/investors/safe-harbor-statement/.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170523005116/en/
IZEAMedia Relations:Lindsay Broadhurst, 407215-6218Director,
Corporate Events & Communicationlindsay.broadhurst@izea.com
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