3M™ Littmann® Stethoscopes Launches 50 Years of Listening Campaign
May 22 2017 - 7:00AM
Business Wire
Leading brand in stethoscopes to collect and
share personal stories that celebrate the dedication of medical
professionals around the world
Commemorates 50th Anniversary of 3M’s
acquisition of Littmann stethoscopes
For 50 years 3M™ Littmann® Stethoscopes has been helping
clinicians listen and care for their patients. To mark this
historic occasion, Littmann stethoscopes announces today the launch
of 50 Years of Listening (littmann.com/50years): a
collection of personal stories from medical professionals. This
celebration of clinicians and their dedication will continue
throughout the year.
Littmann stethoscopes is asking doctors, nurses and healthcare
specialists to share personal stories about what listening means to
them. The self-recorded videos, photos and written stories will be
submitted and shared on the littmann.com/50years website as well as
on social networks and digital advertising buys.
“For the past 50 years we’ve heard countless unique, heartfelt
and compelling stories of listening from around the globe and felt
that this anniversary would be a great opportunity to collect and
share these stories,” said Kristi Barnett, 3M Auscultation Global
Business Manager. “By asking dedicated health professionals to
share their stories, it’s our goal to bring attention to a key and
generally unheralded part of the medical profession. What’s truly
unique about the stethoscope is that it’s traditionally the first
point of connection between the healthcare professional and their
patients. To that end, medical professionals are incredibly
passionate about the stethoscope they choose.”
Created by Dr. David Littmann in the early 1960s, the Littmann
brand was acquired by 3M on April 1, 1967. For the last 50 years
Littmann stethoscopes have been a leader in the field of
auscultation with product features including tunable diaphragms,
ambient noise reduction, and Bluetooth electronic stethoscope
connectivity. Recognized for superb acoustic performance,
consistent high quality and outstanding value, Littmann
stethoscopes are used by millions of medical professionals around
the world and continue to be ranked as the top selling stethoscope
brand.
About 3M™ Littmann® Stethoscopes
3M™ Littmann® Stethoscopes is a global leader in auscultation
technology - providing innovative solutions to improve patient
care. Littmann stethoscopes are trusted worldwide for precision,
acoustic excellence, reliable design and exceptional performance,
helping clinicians detect difficult-to-hear body sounds and improve
patient outcomes. As part of the 3M Infection Prevention division,
Littmann® Stethoscopes, with its people, products and processes,
remains a trusted partner committed to helping healthcare personnel
improve the ease of detecting difficult to hear body sounds and
ultimately, improving patient outcomes. Learn more at
www.3m.com/Littmann.
About 3M Health Care
3M Health Care, one of 3M’s six major business segments,
provides world-class innovative products and services to help
healthcare professionals improve the practice, delivery and outcome
of patient care in medical, oral care, drug delivery, food safety
and health information markets. Learn more at
www.3m.com/healthcare.
About 3M
At 3M, we apply science in collaborative ways to improve lives
daily. With $30 billion in sales, our 90,000 employees connect with
customers all around the world. Learn more about 3M’s creative
solutions to the world’s problems at www.3M.com or on Twitter @3M
or @3MNewsroom.
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version on businesswire.com: http://www.businesswire.com/news/home/20170522005251/en/
For 3M™ Littmann® StethoscopesEd James,
917-593-4628ed@anthemicagency.comorTaylor Nunez,
541-221-3627taylor@anthemicagency.com
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