Forever 21 to Launch Riley Rose Concept with GGP
May 19 2017 - 8:00AM
Business Wire
GGP Inc. and Forever 21 Inc. announced today their partnership
to introduce an innovative brick-and-mortar experience. The
fast-fashion giant will debut Riley Rose, its highly anticipated
beauty boutique at 13 GGP regional shopping centers.
“Forever 21 is always ready to expand into new concepts, and has
partnered with GGP to open stores in 13 of their top tier
locations,” said Do Won Chang, CEO of Forever 21. “These new,
experiential spaces will be focused on accessories, cosmetics and
home goods for the millennial consumer. We will open 10 stores in
2017, and follow up with three more in 2018.”
GGP constantly evolves its properties to curate an environment
of retailers that have an emotional connection to the customer. Our
shopping centers provide product, service and experience. Riley
Rose is the example of GGP’s strategy to meet the needs of the
consumers.
“Customers have come to expect lifestyle options at their
regional shopping centers,” said Sandeep Mathrani, CEO of GGP.
“Millennials have embraced the Forever 21 brand, and GGP is
thrilled with the introduction of Riley Rose. We know our shoppers
will enjoy it.”
GGP currently owns and operates 127 retail properties in 40
states. With a focus on creating an optimal customer experience,
GGP curates each of its properties with a fusion of traditional
retailers, e-commerce tenants expanding into brick and mortar,
dining and entertainment.
About GGP Inc.
GGP Inc. is an S&P 500 company focused exclusively on
owning, managing, leasing and redeveloping high-quality retail
properties throughout the United States. GGP is headquartered in
Chicago, Illinois, and publicly traded on the NYSE under the symbol
GGP.
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version on businesswire.com: http://www.businesswire.com/news/home/20170519005112/en/
GGPLindsay Kahn312-960-2616lindsay.kahn@ggp.com
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