NEW YORK, May 19, 2017 /PRNewswire/ -- McCann was
named North America's "Regional
Agency of the Year" at the New York Festivals International
Advertising Awards on Thursday night. This latest honor follows
having been recently named Agency of the Year at The One Show
Awards, as well as both Agency of the Year and Network of the Year
at the ADC Annual Awards and International ANDY Awards.
"It takes an army of dedicated people, in every department, to
achieve this kind of honor. We will continue to try to make our
clients wildly successful, here in North
America and around the world," said Rob Reilly, Global Creative Chairman of McCann
Worldgroup.
McCann New York, Commonwealth//McCann in Detroit, and Fitzgerald & Co. in
Atlanta contributed prizes toward
the region-specific honor for campaigns on behalf of clients
including Chevrolet, Microsoft, Lockheed Martin, Cigna, National
Geographic, Godiva, and Checkers & Rally's. Two Grand Prizes
were awarded to McCann New York's "Field Trip to Mars" campaign for
Lockheed Martin, in the "Activation & Engagement" and
"Outdoor/Out of Home Marketing" categories.
11 McCann Worldgroup agencies outside of North America contributed toward a strong
global showing that amounted to a total of 45 awards in the
competition. These include agencies in Argentina, Australia, Brazil, France, India, Japan,
the Philippines, Singapore, Spain, Tunisia, and the UK. Additionally, more than
25 agencies in the global McCann network were recognized as
Finalists.
"With the support of our amazing clients, our teams have
succeeded in telling the unique stories of brands. Whether applying
the simple art of giving to a box of chocolates, or encouraging a
generation of girls to follow their dreams in STEM disciplines,
these are the stories that stand out in the minds of consumers,"
said Eric Silver, McCann's North
American Chief Creative Officer.
The New York Festivals International Advertising Awards "honors
advertising excellence through 19 competitions in all media from
80+ countries and represent the full spectrum of today's
advertising communications…. With 400+ jury members representing
75+ countries, NYF International Advertising Awards has the
largest, most creative international jury and judging system in the
world."
McCann's New York Festivals performance is the latest of many
recent top global creative honors won by McCann Worldgroup, which
was ranked in 2016 by The Gunn Report as the world's second most
creatively awarded network overall in advertising and specifically
in digital as well. In 2017, the agency won Network of the Year and
Agency of the Year honors both at the International ANDY
Awards—where it also won the Best in Show GRANDY award—and the ADC
Annual Awards, where it was also named Digital Agency of the Year
and won the coveted ADC Black Cube in Digital for best in
discipline for its Lockheed Martin "Field Trip to Mars" VR
campaign. The agency was also awarded Agency of the Year at The One
Show.
About McCann Worldgroup: McCann Worldgroup, part of the
Interpublic Group (NYSE: IPG), is a leading global marketing
services company with 24,000 employees in more than 100 countries,
comprising McCann (advertising), MRM//McCann (digital
marketing/relationship management), Momentum Worldwide (total brand
experience), McCann Health (professional/dtc communications), CRAFT
(global adaptation and production), UM (media management), Weber
Shandwick (public relations), FutureBrand (consulting/design),
ChaseDesign (shopper marketing) and PMK-BNC.
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SOURCE McCann Worldgroup