Garfield to Be Signature Character in Children’s Areas of Six Flags-Branded Theme Parks in China
May 18 2017 - 10:04AM
Business Wire
Six Flags Entertainment Corporation (NYSE: SIX), the world’s
largest regional theme park company, and Riverside Tourism
Investment Group Co. Ltd., an award-winning tourism and real estate
developer and Six Flags partner, today announced that the
children’s areas of China’s first-ever Six Flags branded parks will
be themed after Garfield and the Garfield characters from the
world-famous comic strip. Six Flags Zhejiang is scheduled to open
in 2019, anchoring a 30 billion yuan (USD $4.6 billion) resort
development located on the coast of Hangzhou Bay. Six Flags
Chongqing is scheduled to open in 2020.
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The children's areas of China's
first-ever Six Flags branded parks will be themed after Garfield
and the Garfield characters from the world-famous comic strip.
(Photo: Business Wire)
“We are excited to partner with the great team at Paws
Incorporated to create unique, themed sections based on the beloved
Garfield character for children and their families,” said John
Odum, President, Six Flags International Development Company. “From
themed rides and attractions to live shows, character meet and
greets and merchandise, guests will be fully immersed inside the
clever world of Garfield and friends.”
“This alliance is another major step toward building a world
class park for millions of visitors,” said Che Li, Chairman of the
Riverside Investment Group. “Garfield is already a beloved
character in China and we look forward to bringing him to life
inside Six Flags Zhejiang and Six Flags Chongqing.”
“This is a great opportunity for Garfield to entertain families
and children,” said Garfield’s creator Jim Davis. “Six Flags and
Riverside have an extraordinary project planned and to have our
characters featured is an incredible honor.”
“Garfield” and “the Garfield characters” are intellectual
properties owned by Paws, Inc., an Indiana-based corporation of
which Davis is President. Paws was represented by International
Theme Park Services, Inc., a leader in the theme park and amusement
industry.
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About Six Flags Entertainment
Corporation
Six Flags Entertainment Corporation is the world’s largest
regional theme park company with $1.3 billion in revenue and 20
parks across the United States, Mexico and Canada. For 56 years,
Six Flags has entertained millions of families with world-class
coasters, themed rides, thrilling water parks and unique
attractions. For more information, visit www.sixflags.com.
About Six Flags in Zhejiang Province
and Chongqing
The thrilling experience of Six Flags Entertainment, the world's
largest regional theme park company, is coming to China. The theme
parks will offer signature Six Flags thrills for guests of all ages
including innovative, record-breaking roller coasters, family
rides, and water attractions along with world-class shows and
special events for the entire family to enjoy. The parks are being
built in partnership with Riverside Investment Group Co. Ltd., an
experienced, award-winning leisure and tourism developer. For more
information, visit www.sixflags.com/china
About GARFIELD
Garfield was born on the comics pages on June 19, 1978. The
creation of cartoonist Jim Davis, GARFIELD is a humorous strip
centered on the lives of a quick-witted orange cat who loves
lasagna, coffee, and his remote control; Jon Arbuckle, his owner;
and Odie, a sweet but dumb dog. The success of the comic strip
spawned an empire including movies, TV shows, stage shows,
merchandise, books, and more.
Follow Garfield, along with nearly 17 million other fans, on
Facebook (facebook.com/Garfield) and Twitter
(twitter.com/Garfield), and visit garfield.com, and Garfield’s
free educational site, professorgarfield.org.
About Paws, Inc.
Cartoonist Jim Davis’ company, Paws, Inc., located near Albany,
Indiana, was founded in 1981 to handle the creative end of the
Garfield licensing business. Today, Paws is the sole owner of all
copyrights and trademarks for the Garfield property, and controls
not only the creative angle of the fat cat’s flourishing empire,
but also the licensing, marketing, and brand management of Garfield
and the Garfield characters.
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Six Flags Entertainment CorporationSandra Daniels,
1-972-595-5178sdaniels@sftp.comorPaws, Inc.Kim Campbell,
1-765-287-2364kim@pawsinc.com
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