HOLLISTER CO. AND AWESOMENESSTV RELEASE NEW SERIES TO LAUNCH PARTNERSHIP
May 18 2017 - 8:30AM
"This Is Summer"
Premieres Saturday, May 20th on
AwesomenessTV's YouTube Channel
New Albany, OH-May 18, 2017- Hollister Co. (NYSE:
ANF), the global retail brand celebrating the spirit of endless
summer, announced the launch of their exciting and innovative
partnership with AwesomenessTV. Together, the retailer and
entertainment company are creating a bold one-of-a kind series and
an integrated campaign aimed at inspiring the Gen Z audience.
The original 24-episode docuseries, This Is Summer, premieres Saturday, May 20th on
AwesomenessTV's YouTube channel. The episodes, 8-10 minutes
in length, are shot and optimized for mobile viewing. Filmed in San
Francisco, This is Summer follows a group of
seven high school juniors and seniors as they navigate some of the
most important and adventurous times of their lives. The teenagers
spend their summer traveling, playing music, meeting friends, and
exploring "what's next?".
Hollister and AwesomenessTV will also release
songs and music videos inspired by the show featuring original and
cover songs from the cast and Awesomeness talent. The soundtrack
will be available to stream on Spotify® and will play in Hollister
stores later this year. In addition, the cast will be dressed in
Hollister, and customers will be able to discover and shop their
looks throughout the run of the program from Hollister's social
channels.
Throughout the series, Hollister and AwesomenessTV
will engage their fans through unique brand activations and events.
At VidCon, the world's largest online video conference for fans,
creatives and industry professionals taking place June 21-24 in
Anaheim, California, the brands will co-sponsor a concert series on
the Awesomeness Festival stage and offer cast meet & greets,
product giveaways, and more.
"At Hollister, we aim to create rich brand
experiences for our teen customer. Awesomeness has incredible reach
with Gen Z offering Hollister a great opportunity to engage with
customers in a new and authentic way," said Kristin Scott, Brand
President of Hollister Co. "This initiative incorporates a variety
of ways for fans to connect and engage with Hollister, from product
integration, to original music, to unique experiences. We are
confident that our content will resonate with our customers and
create additional brand relevancy across the teen market."
"This partnership with Hollister is an exciting
step for us as we continue to engage with Gen Z on their favorite
platforms with their favorite brands," said Paul Kelly, Chief
Partnerships Officer, Awesomeness. "From the picturesque location
and California cast, to the importance of music throughout the
series, This Is Summer highlights everything
Gen Z loves."
See the trailer here.
Follow @HollisterCo and @AwesomenessTV for
exciting news and updates on the Hollister + Awesomeness
partnership.
####
About Hollister Co.
The quintessential retail brand of the global teen consumer,
Hollister Co. celebrates the liberating spirit of the endless
summer inside everyone. Inspired by California's laidback
attitude, Hollister's clothes are designed to be lived in and made
your own, for wherever life takes you. A division of Abercrombie
& Fitch Co. (NYSE: ANF), Hollister provides an engaging,
welcoming, and unique shopping experience through its global
e-commerce websites and its 546 retail locations.
About Awesomeness
Awesomeness is a leading multi-platform media
company defining the future of entertainment. Included under the
Awesomeness banner are AwesomenessTV, a leading destination for
original programming serving the global Gen Z audience; Awesomeness
Films; DreamWorksTV and Awestruck. Investors include Comcast,
Verizon and Hearst.
Media Contact:
Michael Scheiner
Abercrombie & Fitch
(614) 283-6192
Public_Relations@abercrombie.com
Caitlin Burla
Awesomeness
CaitlinBurla@AwesomenessTV.com
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Abercrombie & Fitch Co via Globenewswire
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