All-New Fire 7 Kids Edition includes Fire 7
tablet with 16 GB of storage and 8 hours battery life, a year of
Amazon FreeTime Unlimited, a kid-proof case, and a 2-year
worry-free guarantee—still only $99.99
Introducing an 8” HD screen option—the Fire HD
8 Kids Edition comes with 32 GB of storage and up to 12 hours of
battery life, a year of Amazon FreeTime Unlimited, a kid-proof
case, and a 2-year worry-free guarantee—only $129.99
Amazon FreeTime Unlimited now offers over
15,000 age-appropriate books, videos, educational apps, and games,
plus access to over 55,000 hand-curated websites and YouTube
videos, plus Parent Dashboard and Discussion Cards
(NASDAQ: AMZN)—Amazon today announced two new additions to its
best-selling Fire tablet lineup—the all-new Fire 7 Kids Edition and
all-new Fire HD 8 Kids Edition. Fire 7 Kids Edition and Fire HD 8
Kids Edition tablets are built around three ideas:
This Smart News Release features multimedia.
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Amazon Fire 7 Kids Edition Tablets
(Photo: Business Wire)
1. Despite best intentions, kids break things—Fire Kids
Edition tablets come with a kid-proof case available in blue, pink
or a new yellow color option, and a two-year worry-free
guarantee—if they break it, send it back and we’ll replace it. No
questions asked.
2. Parents don’t want to worry about the bill—Including
access to over 55,000 age-appropriate websites and YouTube videos,
plus a year of Amazon FreeTime Unlimited, which offers more than
15,000 books, videos, educational apps, and games that have been
curated for age-appropriateness—at no additional cost.
3. Kids want a real tablet, not a toy—Fire 7 Kids Edition
features a 7” IPS display, quad-core processor, 16 GB of storage
with up to 256 GB of expandable storage via a microSD card slot,
and up to 8 hours of battery life. For only $30 more, Fire HD 8
Kids Edition offers a 1280x800 widescreen 8” HD display, quad-core
processor, 32 GB of storage with up to 256 GB of expandable storage
via a microSD card slot, and up to 12 hours of battery life.
Fire 7 Kids Edition is $99.99 (a total value of over $225) and
is available for pre-order today at
www.amazon.com/fire7-kids-edition. Fire HD 8 Kids Edition is
$129.99 (a total value of over $270) and is available for pre-order
today at www.amazon.com/firehd8-kids-edition.
“Our Kids Edition tablets are built from the ground up just for
kids and we’re thrilled to be the #1 best-selling kids tablet in
the U.S. today,” said Kurt Beidler, Director of Kids &
Family, Amazon. “These new tablets offer even greater value for our
customers with a new 8” HD screen option, increased battery life
and storage, plus more popular FreeTime Unlimited books, videos,
educational apps, and games, and new FreeTime features like Parent
Dashboard and Discussion Cards—all while keeping our prices
incredibly low.”
Endless Fun for Kids
Fire 7 Kids Edition and Fire HD 8 Kids Edition comes with a year
of Amazon FreeTime Unlimited, the all-in-one subscription service
that gives kids ages 3-12 unlimited access to over 15,000
age-appropriate books, videos, educational apps, and games. Kids
can enjoy new titles like Pete the Cat, Cupcake Diaries, Fruit
Ninja, LEGO Batman: Beyond Gotham, Daniel Tiger’s Neighborhood,
Just Add Magic, and more—available from popular brands like Disney,
Nickelodeon, Amazon Studios, PBS Kids, HarperCollins, and Simon
& Schuster. New titles are regularly added to the FreeTime
Unlimited catalog and parents can add titles they own into their
child’s FreeTime profile, such as Netflix or Minecraft. FreeTime
Unlimited can also be used on Fire Tablets, Kindle e-Readers,
Amazon Fire TV, and compatible Android phones and tablets.
Amazon FreeTime also includes a kid-friendly web browser that
provides kids with controlled access to over 55,000 YouTube videos
and websites. All of the content is kid-friendly and
age-appropriate, hand-selected by the Amazon FreeTime team. Parents
can also add additional websites if they choose to.
All the Tools Parents Want
Over 10 million kids (and their parents) enjoy the award-winning
Amazon FreeTime service, which provides the perfect balance between
giving kids the freedom of choice and unlimited access to the
content they love, while providing parents peace of mind that what
their kids are viewing on their devices is age-appropriate. Amazon
FreeTime offers world-class parental controls that encourage
learning before play, and gives parents the ability to set
educational goals and screen time limits by content type, including
innovative features like Learn First and Bedtime.
“Amazon’s Fire Kids Edition tablets strike a remarkable balance
between what kids and parents want in a dedicated kids tablet,”
said Stephen Balkam, Founder & CEO, Family Online Safety
Institute. “These tablets offer age-appropriate digital content
that’s both fun and educational for kids, plus a suite of parental
controls and features to help parents teach kids how to use
technology responsibly.”
Additionally, Amazon recently introduced Parent Dashboard and
Discussion Cards, new FreeTime features which offer a whole new way
for parents and kids to connect over digital content. With
Discussion Cards, parents can easily familiarize themselves with
the FreeTime content their kids are viewing, such as books, videos,
educational apps, and games to encourage discussion and engagement
with their kids. Discussion Cards are found within the new Parent
Dashboard, a mobile optimized website that also provides daily
activity reports to help parents review the digital content their
kids are using in FreeTime and determine how to manage time limits
and educational goals. Parent Dashboard and Discussion Cards are
available at http://parents.amazon.com.
The Fire Family
Fire 7 Kids Edition is $99.99—order at
www.amazon.com/fire7-kids-edition; Fire HD 8 Kids Edition is
$129.99—order at www.amazon.com/firehd8-kids-edition. Both tablets
will begin shipping on June 7.
In addition to the Fire Kids Edition tablets, Amazon also today
introduced the all-new Fire 7 and all-new Fire HD 8 tablets. To
learn more about the Fire 7 visit www.amazon.com/fire7; to learn
more about the Fire HD 8 visit www.amazon.com/firehd8.
As a special introductory offer, Fire tablets are available in a
multi-pack option—so that every member of the family can enjoy one.
Buy any three Fire tablets—including the all-new Fire 7, Fire HD 8,
Fire 7 Kids Edition, and Fire HD 8 Kids Edition—and save 20
percent.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
www.amazon.com/about and follow @AmazonNews.
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