NEW YORK, May 16, 2017 /PRNewswire/ -- Meredith Corporation
(NYSE:MDP; www.meredith.com), the leading media and
marketing company serving 110 million unduplicated American women,
has partnered with the BuyPower Card from Capital One
(www.buypowercard.com), to launch the original video series "Safe
and Sound Home" on BHG.com. This series shows women how to make
their homes smarter, safer and more stylish through affordable
technology enhancements and simple DIY projects.
The six-episode series is now live on BHG.com/safeandsoundhome,
and will be promoted to millions of women across Meredith Digital's
portfolio of sites and associated social channels.
"Safe and Sound Home" is hosted by Emily
Henderson, leading home style expert and social influencer.
She was recently named among Forbes' top 10 "home" influencers in
the world (number 7). In each episode, Emily coaches a family
through the upgrade process of a particular room to solve common
safety challenges, from toddler-proofing the living room to
installing smart lighting in a master bathroom.
The BuyPower Card is seamlessly integrated into each episode, as
Emily Henderson uses the card to
purchase the materials necessary to safe proof the homes featured
throughout the series. The BuyPower Card from Capital One rewards
users for every purchase with earnings that are redeemable toward a
new Chevrolet, Buick, GMC or Cadillac vehicle. The card has no
annual fee and earnings do not expire.
According to BHG.com Editorial Director Melissa Inman, safety is a top concern among the
Better Homes & Gardens audience, especially within the
home. "'Safe and Sound Home' promotes solutions for creating a
safe, smart and stylish home. For the Better Homes &
Gardens audience, a stylish home is a point of pride, but they
are better able to enjoy their oasis when it is also a safe and
functional space. This series provides clever and attainable ideas
to accomplish both goals: stylish and safe. We are excited
about being able to show how home safety, technology and style can
be merged in future episodes of the series," said Inman.
"When we launched the 'Protect and Connect' content pillar last
fall at our BrandFront, it was with partnerships like these in
mind," said Marc Rothschild, SVP of
Meredith Digital. "Our partnership with the BuyPower Card helps us
deepen our relationship with our consumers and reinforces our
commitment to making their everyday lives better."
ABOUT MEREDITH CORPORATION
Meredith Corporation (NYSE:
MDP; www.meredith.com) has been
committed to service journalism for 115 years. Today, Meredith uses
multiple distribution platforms – including broadcast television,
print, digital, mobile and video – to provide consumers with
content they desire and to deliver the messages of its advertising
and marketing partners.
Meredith's National Media Group reaches more than 110 million
unduplicated women every month, including 70 percent of U.S.
Millennial women. Meredith is the leader in creating and
distributing content across platforms in key consumer interest
areas such as food, home, parenting and health through well-known
brands such as Better Homes & Gardens, Allrecipes,
Parents, SHAPE, Martha Stewart Living and The
Magnolia Journal. Meredith also features robust brand
licensing activities, including more than 3,000 SKUs of branded
products at 5,000 Walmart stores across the U.S. Meredith
Xcelerated Marketing is an award-winning, strategic and creative
agency that provides fully integrated marketing solutions for many
of the world's top brands, including The Kraft Heinz Co., Bank of
America, WebMD, Volkswagen and NBCUniversal.
Meredith's Local Media Group includes 17 television stations
reaching 11 percent of U.S. households. Meredith's portfolio is
concentrated in large, fast-growing markets, with seven stations in
the nation's Top 25 –
including Atlanta, Phoenix, St.
Louis and Portland – and 13 in Top 50 markets.
Meredith's stations produce 700 hours of local news and
entertainment content each week, and operate leading local digital
destinations.
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visit:http://www.prnewswire.com/news-releases/meredith-and-the-buypower-card-launch-safe-and-sound-home-video-series-to-help-families-make-their-homes-smart-and-secure-300457874.html
SOURCE Meredith Corporation