CannaSys, Inc. Announces Strategic Focus on Accelerating
Distribution of Citizen Toke Marketing Platform
Citizen Toke to Leverage Kushmojis Existing Distribution Network
of 70 Stores
Senior Management Transition Effective June 2017
DENVER, May 15, 2017, InvestorsHub NewsWire -- CannaSys,
Inc. (OTC QB:
MJTK) (CannaSys), a marketing, branding, and technology
company, today announced that it will refocus its efforts to
accelerate the distribution and marketing of Citizen Toke, its
unique text-message-based marketing platform for cannabis retailers
and consumers.
Citizen Toke offers exclusive, instant, gamified deals in the
cannabis space, powered by SMS. Beneath the surface, Citizen Toke
also serves as a powerful bridge between business-to-consumer
transactions. While retailers rely on Citizen Toke to spread their
latest promotions, news, offerings, and services to its users and
community; consumers count on Citizen Toke to serve as their own
personal cannabis informant. Citizen Toke is the most efficient
means for retail centers to communicate exclusive promotions to
their consumers and to extend brand awareness to current and
potential customers.
As part of the current strategy, Citizen Toke will collaborate
with Kushmoji, a unique cannabis emoji business with more than 70
existing brands. Kushmoji is a leading marketing and advertising
platform that provides users access to an entire library of actual
cannabis brands and products to use as emoji. Kushmoji, which has
already aligned with more than 70 prominent cannabis brands, was
recently featured in Moneyish, the LA Weekly, and High Times, as
well as on the front page of Market Watch. The platform helps to
educate users about brands and products while also connecting
people to the brands behind the imagesall using simple, fun
technology that doesn't feel like advertising.
BetaKillers, the dynamic innovation team behind Citizen Toke and
Kushmoji (www.kushmoji.io), will be exploring ways to more
deeply integrate the various value propositions of both
technologies. Consumers can sign up for exclusive deals direct to
their mobile phone at www.citizentoke.com.
Beginning June 1, 2017, CannaSys chief executive officer will
step down and the board of directors will simultaneously appoint
Patrick Burke as chief executive officer and as a director. Mr.
Burke joined CannaSys as chief operating officer in November 2016
and has been assisting in the continued development and potential
integration of Citizen Toke with distribution relationships during
the last several months.
As part of CannaSys strategic shift, Mr. Burke and the
technology and marketing team at BetaKillers will aggressively
focus on driving results with Citizen Toke, a highly marketable and
desirable platform for cannabis retailers.
Patrick brings a fresh, youthful energy and exuberance to
CannaSyss leadership, noted Michael Tew, outgoing chief executive
officer. The regulated cannabis industry is heavily invested in
todays young adults as consumers of tomorrowPatricks demonstrated
success with Kushmoji and the Betakillers team team represent all
of the best of that generation with a combination of business,
technology, marketing, and practical experience. Mr. Tew will
remain as a director.
Mr. Burke commented, CannaSys has arranged and earmarked the
financing necessary to achieve its near-term goals with Citizen
Toke, and in partnership with BetaKillers. We are confident in our
ability to reach scale quickly. Citizen Toke is the only product of
its kind in the cannabis industry and directly addresses the
competitive nature of cannabis retailing through geolocational,
direct-to-consumer transactions. I am excited to accelerate the
commercialization of this product, as we know there is already
significant demand in the marketplace.
CannaSys and its board, and senior management remain committed
to creating long-term shareholder value and will provide timely
updates to shareholders as they occur.
About CannaSys, Inc.
CannaSys is a technology solutions, marketing, and branding
company. Its core products are delivered software as a service to
facilitate point-of-purchase transactions and customer relationship
marketing solutions. CannaSys plans to develop, acquire, and build
strategic relationships with other businesses in order to bring
additional solutions to market. For more information, please visit
www.cannasys.com.
About Patrick Burke
Patrick Burke is an entrepreneur with a taste for disruptive
technologies. He sees an incredible amount of potential in Citizen
Toke as an equalizing force for businesses and consumers in the
cannabis industry. Marketing has been limited due to strict
regulations and thus has been relatively confined to vertical
integration. Citizen Toke has the potential to change the entire
marketing facet of the cannabis industry. Mr. Burke received an MBA
from the Smeal College of Business at Penn State University,
University Park, Pennsylvania in 2016 and a Bachelor of Science in
chemical engineering from University of Colorado College of
Engineering and Applied Science, in Boulder, Colorado, in 2013. Mr.
Burke has been a part of the Kushmoji team as chief operating
officer, helping build the applications user base and relationships
in the industry. He has also worked with one of the best web-design
and digital marketing agencies in Denver, Buhv Designs, as a
product development consultant.
About BetaKillers
BetaKillers is a full-service innovation laboratory focused on
developing radical new approaches to business-to-consumer
interactions. Through identifying and anticipating problems in
today's rapidly-changing technology environment, BetaKillers
innovates clever solutions based on three core principles:
simplicity, functionality, and beauty. BetaKillers first wireframes
these solutions, then fleshes them out to fully-functional,
market-ready prototypes. BetaKillers innovates across a wide array
of industries, with a particular focus on the cannabis industry. To
learn more, please visit www.betakillers.com.
FORWARD-LOOKING STATEMENTS
This release includes forward-looking statements. Investors are
cautioned that such forward-looking statements involve risks and
uncertainties, including continued acceptance of CannaSyss
products, increased levels of competition for CannaSys, new
products and technological changes, CannaSyss dependence on
third-party suppliers, and other risks detailed from time to time
in CannaSyss periodic reports filed with the U.S. Securities and
Exchange Commission.
CannaSys, Inc.
Michael A. Tew
Chief Executive Officer
Tel: 720.420.1290
Email: michael.tew@cannasys.com
Web: www.cannasys.com