Impinj Invests In Partner-Relations Leadership And Next-Generation Channel Program
May 09 2017 - 7:55PM
Impinj (PI), a leading provider of RAIN RFID solutions, today
announced at RFID Journal Live that Erica Beckstrom has joined the
company as Vice President of worldwide channels. Beckstrom brings
over 25 years of experience from Cisco and Sun where she led
end-user sales organizations including developing and nurturing
channel programs and relationships. Beckstrom and her team will be
actively engaging new channel partners and accelerating a broad
range of programs with our existing channel partners and
distributors.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/adf65a74-3dd8-4e1d-bc49-b6a50bbfe6f3
“Investing in talent like Beckstrom will uplevel the way we
support and create opportunities for our channel and end customers
in this massive IoT opportunity,” said Impinj COO and President
Eric Brodersen. “Since joining Impinj, Beckstrom has already
bolstered our channel program to help Impinj’s partners effectively
adopt and implement RAIN RFID across multiple verticals.”
Impinj’s new channel programs, launching today, enhance our
sales incentives, marketing, and sales support. The programs aim to
help partners gain competitive advantages and better sell the
Impinj platform, including products like xSpan gateways, and the
new Indy RS1000 surface-mount modules. Impinj also announced a
Channel Summit to take place this fall, to help partners learn
about the industry, platform, and channel program opportunities
available; we will announce more details in the coming months.
“I’m excited to join Impinj where the market opportunity is wide
open for impact, innovation, and sales, and where we have a
wonderful opportunity to build a next-generation partner
organization,” said Impinj VP of Worldwide Channels Erica
Beckstrom. “Connections are critical in a channel organization; I’m
energized by the opportunity to make connections count, both with
our partners and between our partners and end users. Impinj’s
channel focus is already strong and I’m looking forward to further
building on that strength and drive market opportunities.”
Beckstrom spent fourteen years at Sun Microsystems developing
sales and channel-sales engagement, then nine years at Cisco
Systems leading and expanding high-profile enterprise accounts
through cross-channel engagement and assertive marketing. She also
has a decades-long passion for diversity as evident in her service
on the Board of Directors for FIRST Washington as well as her
mentorship role at 9Mile Labs, focusing on encouraging and
supporting women and disadvantaged communities. When she and her
husband are not at home in Kirkland with their four pets, they like
to explore small towns and find new restaurants.
Visit Impinj at RFID Journal Live in booth #514, or request a
meeting. Impinj partners interested in specifics about the new
Channel program incentives and marketing support can get
information here. For those interested in becoming a partner,
request more information.
About ImpinjImpinj (NASDAQ:PI) is a leading
provider of RAIN RFID solutions. The Impinj Platform connects
billions of everyday items such as apparel, medical supplies,
automobile parts, drivers’ licenses, food and luggage to
applications such as inventory management, patient safety, asset
tracking and item authentication, delivering real-time information
to businesses about items they create, manage, transport and sell.
The Impinj Platform wirelessly delivers information about these
items’ unique identity, location and authenticity, or Item
Intelligence™, to the digital world, which Impinj believes is the
essence of the Internet of Things. For more information
visit www.impinj.com.
Media Relations
Erika Goodmanson
Sr. Director, Marketing and Communications
erika.goodmanson@impinj.com
+1-206-812-9744
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