MINNEAPOLIS, May 8, 2017 /PRNewswire/ -- The Polaris
Motorcycle Division announced it will make its American
International Motorcycle Expo (AIMExpo) debut in September at the
Greater Columbus Convention
Center. The appearance of both Indian Motorcycle, America's first
motorcycle company, and Polaris Slingshot, the bold three-wheeled
roadster, will allow the motorcycle industry and consumers alike to
be one of the first to view each brand's full 2018 model year
lineup.
Produced by the Motorcycle Industry Council, AIMExpo is the
single most important event of its type in the North American
market and has international impact within the motorcycle and
powersports industry. Polaris Motorcycle Division's support of
AIMExpo further demonstrates the company's continued support to
grow and expand the motorcycle industry. In addition, the
AIMExpo provides an ideal platform to reach consumers and entertain
dealers.
"The AIMExpo provides both Indian and Slingshot the ideal
platform to reach and engage the North American market and to
showcase each brand's new model year lineups," said Steve Menneto, President, Polaris Motorcycle
Division. "Additionally, the city of Columbus is strategically situated within the
sweet spot of our consumer base, as well as our dealer network,
making it an ideal location to showcase our products to key
constituencies."
The AIMExpo's purpose is to serve as the catalyst to bring
together industry, press, dealers and consumers in a single arena
that creates a grand stage for motorcycling and powersports in the
U.S. and North America. AIMExpo
delivers an efficient and energetic market-timed expo platform for
B2B and B2C in the powersports industry.
"We're excited to welcome Indian Motorcycle and Polaris
Slingshot to the AIMExpo for the first time," said Larry Little, Vice President & General
Manager, MIC Events. "Both brands
bring a unique story unlike any other brand – with Indian's
historic place in motorcycling and Slingshot's category-creating
design. We fully expect both brands to be well received from
attending industry professionals and consumers, and believe Indian
and Slingshot will help contribute to make this the best show
yet."
ABOUT INDIAN MOTORCYCLE®
Indian Motorcycle
Company, a wholly-owned subsidiary of Polaris Industries Inc.
(NYSE: PII), is America's First Motorcycle Company®. Founded in
1901, Indian Motorcycle has won the hearts of motorcyclists around
the world and earned distinction as one of America's most legendary
and iconic brands through unrivaled racing dominance, engineering
prowess and countless innovations and industry firsts. Today that
heritage and passion is reignited under new brand stewardship. To
learn more, please visit www.indianmotorcycle.com.
ABOUT POLARIS® INDUSTRIES
Polaris
Industries Inc. (NYSE: PII) is a global powersports leader with
annual 2015 sales of $4.7 billion.
Polaris fuels the passion of riders, workers and outdoor
enthusiasts with our RANGER®, RZR® and
POLARIS GENERAL™ side-by-side off-road vehicles; our SPORTSMAN® and
POLARIS ACE® all-terrain off-road vehicles;
VICTORY® and INDIAN MOTORCYCLE® midsize and
heavyweight motorcycles; SLINGSHOT® moto-roadsters; and
Polaris RMK®, INDY®, SWITCHBACK®
and RUSH® snowmobiles. Polaris enhances the riding
experience with parts, garments and accessories sold under multiple
recognizable brands, and has a growing presence globally in
adjacent markets with products including military and commercial
off-road vehicles, quadricycles, and electric vehicles.
www.polaris.com
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SOURCE Polaris Industries Inc.