Heroic Opening Weekend for Second 'Guardians' Movie
May 07 2017 - 1:01PM
Dow Jones News
By Ben Fritz
Walt Disney Co.'s Marvel Studios continued its winning streak at
the box office this weekend, as "Guardians of the Galaxy Vol. 2"
opened to a strong $145 million in the U.S. and Canada, according
to studio estimates.
It was the second-highest opening of the year so far, behind
Disney's own "Beauty and the Beast."
The interstellar action-comedy starring Chris Pratt opened in
some foreign markets last week and has grossed a total of $283
million overseas. It has grossed $48 million in China since opening
there Friday and its $13.3 million debut in South Korea already
exceeds the $11 million total gross of the first "Guardians of the
Galaxy" there.
The original "Guardians" looked like Marvel's biggest-ever risk
when it was released in 2014, since it was based on one of the
company's most obscure comics and featured a foul-mouthed raccoon
and a sentient, grunting tree. It also didn't have narrative
connections to the rest of Marvel's "cinematic universe," including
characters like Thor and Iron Man.
But the movie's $773 million global gross proved the value of
the Marvel Studios brand in attracting fans even to superheroes
they have never heard of. Now the second "Guardians" appears likely
to gross around $1 billion and become one of Marvel Studios' top
five films to date, out of 15 it has released.
All of Marvel's movies have been hits save for the second one it
released, "The Incredible Hulk," in 2008.
Disney, which acquired Marvel in 2009, spent about $200 million
to make the visual effects-heavy "Guardians Vol. 2." It should be
another profitable hit for the media company's film studio, which
is coming off a string of successes including "Beauty," "Rogue One:
A Star Wars Story, " "Moana" and Marvel's "Doctor Strange." Disney
hasn't released a big-budget disappointment since last summer's
"The BFG" and "Alice Through the Looking Glass."
The first weekend of May has become the unofficial start of
Hollywood's summer season, and one that Marvel has essentially
owned for nearly a decade. The second "Guardians" received an
average grade of A from audiences, according to market research
firm CinemaScore, indicating it has a good shot at dominating the
box office for the next few weeks.
The movie performed better Saturday than predicted based on
Friday grosses, indicating that it is drawing a sizable family
audience that comes to weekend matinees as well as fanboys who came
on the first day, said Disney distribution chief Dave Hollis.
Its success could also be a boost to Disney's consumer-products
business, which has a more extensive lineup of toys and clothing
tied to the second "Guardians" than the first. A number of products
are based on the character Baby Groot, voiced by Vin Diesel, whom
Disney Chief Executive Robert Iger predicted at the company's
annual meeting in March would become a "breakout star."
Disney is also opening a "Guardians"-themed ride at its
Disneyland park later this month.
Write to Ben Fritz at ben.fritz@wsj.com
(END) Dow Jones Newswires
May 07, 2017 12:46 ET (16:46 GMT)
Copyright (c) 2017 Dow Jones & Company, Inc.
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