Notes to Consolidated Financial Statements
Note 1 – Organization and Business
Company Overview
We develop technology that connects advertisers with consumers through interactions with Inuvo ad-units on websites and apps across devices. The Inuvo MarketPlace provides the means to interact with tens of thousands of advertisers (Demand) and tens of thousands of online publishers (Supply). We interact with Demand/Supply constituents directly and indirectly. We serve ads within content, video and images. We target ads to consumers using our proprietary ConceptGraph machine learning technology that includes a database of
800 million
machine profiles. We earn revenue when consumers view and click on our ads. We touch
90%
of all US households weekly. Our business scales as we add Demand and Supply relationships with many barriers to entry including the ability to process hundreds of thousands of transactions per second.
Our intellectual property is protected by
eleven
issued and
eight
pending patents. We count among our many contractual relationships,
three
clients who collectively manage over
50%
of all US digital advertising budgets. Included within our Supply portfolio is a collection of owned websites such as alot.com and earnspendlive.com, where we create content in health, finance, travel, careers, auto, education and living categories. These sites provide the means to test ad-tech, while also delivering high quality consumers to advertisers through interaction with proprietary content in the form of images, videos, slideshows and the written word.
In February 2017, we entered into an Asset Purchase Agreement with NetSeer, Inc. ("NetSeer") which allowed us to advance our technology strategy while increasing both the number of advertisers and publishers within the Inuvo MarketPlace. We exchanged
3,529,000
shares of Inuvo common stock and assumed approximately
$6.8 million
of specified liabilities in this business combination (See Note 13).
We are focused on growth and expect to maintain a positive cash flow for the long term. We expect to continue to make strategic investments principally in these areas; marketing technology that helps drive traffic to our owned websites; ad-units that perform better for publishers; demand technology that optimizes advertiser choices; supply technology that optimizes publisher yield; audience targeting technology that improves the alignment of advertising with consumer and yield.
Through December 31, 2016, we reported our business as
two
segments. Both business segments recognize revenue identically. Virtually all the revenue generated within digital publishing comes from our advertising technology. Operationally, these websites are no different from any other website we serve ads to and in this regard, have always been managed internally as an additional source of supply for our ad serving technology. As a result, starting in 2017 we will report as a single segment. We believe this will in fact bring more clarity to shareholders as we provide enhanced consolidated metrics and other information more germane to the company’s business model.
Liquidity
On March 27, 2017, we amended our Business Financing Agreement with Western Alliance Bank ("Western Alliance Bank"), the parent company of Bridge Bank, N.A., our original lender (see Note 5, "Notes Payable"). The amendment, while providing continued access to the revolving line of credit up to
$10 million
through September 2018, included the collateral acquired in the NetSeer asset acquisition and modified certain financial covenants. As of
March 31, 2017
, the balance of the revolving line of credit was
$3.6 million
and had approximately
$2.9 million
of available credit. Though the revolving line of credit and cash generated by operations is expected to provide sufficient cash for operations over the next
twelve
months, we may still elect to sell stock to the public or to selected investors, or borrow under the current or any replacement line of credit or other debt instruments in order to fund the development of our technologies, make acquisitions, pursue new business opportunities or grow existing businesses.
Customer concentration
We generate the majority of our revenue from
two
Demand side customers, Yahoo! and Google. At
March 31, 2017
and
December 31, 2016
, these two customers combined accounted for
68.7%
and
98.6%
, respectively, of our gross accounts receivable balance. For the three months ended
March 31, 2017
and
March 31, 2016
, these two customers combined accounted for
88.3%
and
97.4%
of net revenue, respectively. The reduction in the Yahoo! and Google concentration is the result of additional sources of Demand, primarily due to the NetSeer acquisition.
We still source the majority of our Demand through relationships with Yahoo! and Google where we have access to advertiser budgets indirectly. While this strategy creates a concentration risk, it also provides upside opportunities not the least of which include; access to hundreds of thousands of advertisers across geographies; the ability to scale our business across verticals; an avoidance of the sales costs associated with a large direct to advertisers’ sales force; access to innovation; and macro level market insight.
Note 2 – Summary of Significant Accounting Policies
Basis of presentation
The consolidated financial statements presented are for Inuvo, Inc. and its consolidated subsidiaries. The accompanying unaudited consolidated financial statements have been prepared based upon SEC rules that permit reduced disclosure for interim periods. Certain information and footnote disclosures have been condensed or omitted in accordance with those rules and regulations. The accompanying consolidated balance sheet as of
December 31, 2016
, was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States ("GAAP"). In our opinion, these consolidated financial statements reflect all adjustments that are necessary for a fair presentation of results of operations and financial condition for the interim periods shown including normal recurring accruals and other items. The results for the interim periods are not necessarily indicative of results for the full year. For a more complete discussion of significant accounting policies and certain other information, this report should be read in conjunction with the consolidated financial statements and accompanying notes included in our Annual Report on Form 10-K for the year ended
December 31, 2016
, which was filed with the SEC on February 16, 2017.
Use of estimates
The preparation of financial statements, in accordance with GAAP, requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to allowances for doubtful accounts, accrued sales reserve, goodwill and purchased intangible asset valuations, lives of intangible assets, deferred income tax asset valuation allowances, contingent liabilities, including the Arkansas grant contingency, and stock compensation. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.
Revenue Recognition
We recognize revenue in accordance with Accounting Standards Codification (“ASC”) 605-10 Revenue Recognition. We recognize revenue when the following criteria have been met: persuasive evidence of an arrangement exists, the fees are fixed and determinable, no significant obligations remain and collection of the related receivable is reasonably assured.
Most of our revenue is generated through clicks on advertisements presented on our properties or those of our partners. We recognize revenue from clicks in the period in which the click occurs. Payments to partners who display advertisements we serve are recognized as cost of revenue. Revenue from data sales and commissions is recognized in the period in which the transaction occurs and the other revenue recognition criteria are met.
Recent accounting pronouncements
I
n May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standard Update (“ASU”) 2014-09, “Revenue from Contracts with Customers,” which supersedes the revenue recognition requirements in Topic 605, “
Revenue Recognition
” and requires entities to recognize revenue in a way that depicts the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. In August 2015, the FASB issued ASU 2015-14, which defers by one year the effective date of ASU 2014-09. Accordingly, this guidance is effective for interim and annual periods beginning after December 15, 2017 with early adoption permitted for interim and annual periods beginning after December 15, 2016. The Company plans to adopt this guidance on January 1, 2018. The Company is currently evaluating the effects, if any, that the adoption of this guidance will have on the Company’s financial position, results of operations and cash flows.
In February 2016, the FASB issued ASU No. 2016-02,
Leases (Topic 842).
This standard will require all leases with durations greater than twelve months to be recognized on the balance sheet and is effective for interim and annual reporting periods
beginning after December 15, 2018, although early adoption is permitted. We believe adoption of this standard will have an impact on our Consolidated Balance Sheets. Although we have not completed our assessment, we do not expect the adoption to change the recognition, measurement or presentation of lease expenses within the consolidated financial position or results of operations.
In August 2016, the FASB issued ASU No. 2016-15,
Statement of Cash Flows (Topic 230) Classification of Certain Cash Receipts and Cash Payments.
This Update addresses eight specific cash flow issues with the objective of reducing the existing diversity in practice. The amendments in this Update are effective for public business entities for fiscal years beginning after December 15, 2017, and interim periods within those fiscal years. The adoption of ASU 2016-15 is not expected to have a significant impact on the Company’s consolidated financial position or results of operations.
In January 2017, ASU No. 2017-04,
Intangibles-Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment
was issued by the FASB. The new guidance simplifies the accounting for goodwill impairments by eliminating Step 2 from the goodwill impairment test. The guidance requires, among other things, recognition of an impairment loss when the carrying value of a reporting unit exceeds its fair value. The loss recognized is limited to the total amount of goodwill allocated to that reporting unit. The guidance is effective for fiscal years, and for interim periods within those fiscal years, beginning after December 15, 2019. Early adoption is permitted for interim or annual goodwill impairment tests performed on testing dates after January 1, 2017. The Company does not expect the adoption of this guidance to have a material effect on its financial statements.
Note 3– Property and Equipment
The net carrying value of property and equipment was as follows as of:
|
|
|
|
|
|
|
|
|
|
March 31, 2017
|
|
December 31, 2016
|
Furniture and fixtures
|
$
|
250,160
|
|
|
$
|
241,876
|
|
Equipment
|
930,984
|
|
|
811,948
|
|
Software
|
6,275,830
|
|
|
6,132,626
|
|
Leasehold improvements
|
441,382
|
|
|
441,382
|
|
Subtotal
|
7,898,356
|
|
|
7,627,832
|
|
Less: accumulated depreciation and amortization
|
(6,344,257
|
)
|
|
(6,012,609
|
)
|
Total
|
$
|
1,554,099
|
|
|
$
|
1,615,223
|
|
During the
three
months ended
March 31, 2017
and
March 31, 2016
, depreciation expense was
$328,054
and
$306,268
, respectively.
Note 4 – Other Intangible Assets and Goodwill
The following is a schedule of intangible assets as of
March 31, 2017
:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Term
|
|
Carrying
Value
|
|
Accumulated Amortization and Impairment
|
|
Net Carrying Value
|
|
Year-to-date Amortization
|
|
|
|
|
|
|
|
|
|
|
Customer list, Google
|
20 years
|
|
$
|
8,820,000
|
|
|
$
|
(2,241,750
|
)
|
|
$
|
6,578,250
|
|
|
$
|
110,250
|
|
Technology, NetSeer
|
5 years
|
|
3,600,000
|
|
|
(120,000
|
)
|
|
3,480,000
|
|
|
120,000
|
|
Customer list, all other
|
10 years
|
|
1,610,000
|
|
|
(818,437
|
)
|
|
791,563
|
|
|
40,251
|
|
Trade names, ALOT
|
5 years
|
|
960,000
|
|
|
(960,000
|
)
|
|
—
|
|
|
32,000
|
|
Customer Relationships, NetSeer
|
20 years
|
|
570,000
|
|
|
(4,750
|
)
|
|
565,250
|
|
|
4,750
|
|
Domain websites (2)
|
5 years
|
|
447,030
|
|
|
(294,148
|
)
|
|
152,882
|
|
|
26,203
|
|
Trade names, web properties (1)
|
-
|
|
390,000
|
|
|
—
|
|
|
390,000
|
|
|
—
|
|
Brand, NetSeer
|
1 year
|
|
121,000
|
|
|
(20,167
|
)
|
|
100,833
|
|
|
20,167
|
|
Non-Competition Agreements, NetSeer
|
1 year
|
|
69,000
|
|
|
(11,500
|
)
|
|
57,500
|
|
|
11,500
|
|
Intangible assets classified as long-term
|
|
|
$
|
16,587,030
|
|
|
$
|
(4,470,752
|
)
|
|
$
|
12,116,278
|
|
|
$
|
365,121
|
|
|
|
|
|
|
|
|
|
|
|
Goodwill, total
|
-
|
|
$
|
9,773,842
|
|
|
$
|
—
|
|
|
$
|
9,773,842
|
|
|
$
|
—
|
|
|
|
(1)
|
The trade names related to our web properties have an indefinite life, and as such are not amortized.
|
|
|
(2)
|
On May 8, 2015, we purchased
two
domain websites with a fair value of
$715,874
. In May 2016, the carrying value was adjusted by approximately
$46 thousand
to reflect the lower price paid as compared to the contingent liability recorded as a result of the change in the price of Inuvo stock from the date of acquisition to the first contingent release of shares.
In March 2017, we determined that the seller would not meet the specific performance target for the second year and therefore, we adjusted the carrying value of the intangible asset by
$222,477
.
|
Amortization expense over the next five years and thereafter is as follows:
|
|
|
|
|
2017
|
$
|
1,195,851
|
|
2018
|
1,420,301
|
|
2019
|
1,404,468
|
|
2020
|
1,354,985
|
|
2021
|
1,350,504
|
|
Thereafter
|
5,000,169
|
|
Total
|
$
|
11,726,278
|
|
Note 5 - Revolving credit line
The following table summarizes our notes payable balances as of:
|
|
|
|
|
|
|
|
|
|
|
|
March 31, 2017
|
|
March 31, 2016
|
Revolving credit line - 4.50 percent at March 31, 2017 (prime plus 0.5 percent), due September 29, 2018 - current portion
|
|
$
|
1,100,000
|
|
|
$
|
—
|
|
Revolving credit line - long-term portion
|
|
2,500,000
|
|
|
—
|
|
Total
|
|
$
|
3,600,000
|
|
|
$
|
—
|
|
On March 1, 2012, we entered into a Business Financing Agreement with Bridge Bank, which is now owned by Western Alliance Bank. The agreement provided us with a revolving credit line of up to
$10 million
which we use to help satisfy our working capital needs. We have provided Western Alliance Bank with a first priority perfected security interest in all of our accounts and personal property as collateral for the credit facility. Available funds under the revolving credit line are
80%
of eligible accounts receivable balances plus
$1 million
, up to a limit of
$10 million
. Eligible accounts receivable is generally defined as those from United States based customers that are not more than
90
days from the date of invoice. We had approximately
$2.9 million
available under the revolving credit line as of
March 31, 2017
.
On March 27, 2017, the Company entered into the Eighth Business Financing Modification Agreement with Western Alliance Bank, the parent company of Bridge Bank, our original lender, that modified the existing Agreement. The modified terms require a monthly quick ratio of not less than
.65
to 1.00 from February 1, 2017 through December 31, 2017; and a monthly quick ratio of not less than
.75
to 1.00 on and after January 1, 2018; and quarterly consolidated Adjusted EBITDA shall not negatively deviate more than
$300,000
from projections for the quarter ending March 31, 2017, by more than
$400,000
for the quarters ending June 30, 2017, September 30, 2017, and December 31, 2017, or with respect to any quarter in 2018 and beyond, by more than
25%
from projections. The revolving line of credit is effective to September 2018. While we periodically utilize our line of credit for operating needs, as of
March 31, 2017
, the balance of the revolving line of credit was
$3.6 million
. We were in compliance with all bank covenants as of
March 31, 2017
.
Note 6 – Accrued Expenses and Other Current Liabilities
The accrued expenses and other current liabilities consist of the following as of:
|
|
|
|
|
|
|
|
|
|
March 31, 2017
|
|
December 31, 2016
|
Accrued marketing costs
|
$
|
1,034,059
|
|
|
$
|
1,622,737
|
|
Accrued payroll and commission liabilities
|
710,574
|
|
|
250,000
|
|
Accrued expenses and other
|
546,056
|
|
|
289,435
|
|
Accrued sales allowance
|
250,000
|
|
|
250,000
|
|
Capital leases, current portion
|
65,734
|
|
|
31,210
|
|
Accrued taxes
|
14,859
|
|
|
10,313
|
|
Deferred Arkansas grant, current portion
|
12,346
|
|
|
13,468
|
|
Contingent stock due for acquired domains, current portion
|
—
|
|
|
222,477
|
|
Total
|
$
|
2,633,628
|
|
|
$
|
2,689,640
|
|
Note 7 – Other Long-Term Liabilities
Other long-term liabilities consist of the following as of:
|
|
|
|
|
|
|
|
|
|
March 31, 2017
|
|
December 31, 2016
|
Deferred rent
|
$
|
153,725
|
|
|
$
|
163,165
|
|
Contingent stock due for acquired domains, less current portion
|
147,029
|
|
|
147,029
|
|
Capital leases, less current portion
|
46,801
|
|
|
—
|
|
Accrued taxes, less current portion
|
13,762
|
|
|
$
|
13,763
|
|
Deferred Arkansas grant, less current portion
|
—
|
|
|
2,471
|
|
Total
|
$
|
361,317
|
|
|
$
|
326,428
|
|
On May 8, 2015, we purchased
two
domain websites with a fair value of
$715,874
(see Note 4). The purchase consideration was our common stock and is contingent upon the seller attaining specific performance targets over
three
years. On May 8, 2016, the seller achieved the specific performance target for the first year and as a result, we issued
166,667
shares of common stock. The accrued contingent liability and the related intangible asset, domain websites, were adjusted by approximately
$46 thousand
to reflect the lower price paid as compared to the contingent liability recorded as a result of the change in the price of Inuvo stock from the date of acquisition to the first contingent release of shares.
In March 2017, we determined that the seller would not meet the specific performance target for the second year and therefore, we adjusted the carrying value of the related intangible asset and contingent liability by
$222,477
.
Note 8 – Income Taxes
We have a deferred tax liability of
$3,738,500
as of
March 31, 2017
, related to intangible assets acquired in March 2012.
We also have a net deferred tax asset of approximately
$31,331,248
. We believe it is more likely than not that essentially none of our deferred tax assets will be realized, and we have recorded a valuation allowance for the net deferred tax assets that may not be realized as of
March 31, 2017
.
Note 9 - Stock-Based Compensation
We maintain a stock-based compensation program intended to attract, retain and provide incentives for talented employees and directors and align stockholder and employee interests. Currently, we grant options and restricted stock units ("RSUs") from the 2010 Equity Compensation Plan (“2010 ECP”). Option and RSUs vesting periods are generally up to
three
years.
Compensation Expense
For the
three
months ended
March 31, 2017
and
March 31, 2016
, we recorded stock-based compensation expense for all equity incentive plans of
$292,334
and
$359,338
, respectively. Total compensation cost not yet recognized at
March 31, 2017
was
$1,649,396
to be recognized over a weighted-average recognition period of
1.2
years.
Significant Grants and Cancellations
On July 27, 2015 and August 4, 2015, we granted certain employees service and performance RSUs totaling
965,500
shares with a weighted average fair value of
$3.03
per share. The service RSUs vest annually over a
three
year period, commencing in July 2016, at the rate of
25%
of the grant in year one and year two and the remaining
50%
of the grant vesting on the third anniversary of the grant date. The awarding of the performance RSUs is contingent upon achieving certain revenue and profit targets and vest annually, one-third upon each anniversary of the grant date. On July 27, 2016, August 4, 2016, and August 5, 2016, the first measurement period targets were achieved and the number of shares issued totaled
297,690
with a weighted average fair value of
$1.32
.
On April 1, 2016, we granted members of our board of directors a total of
63,160
RSUs with a weighted average fair value of
$1.90
a share which fully vested on March 31, 2017.
On February 7, 2017, we granted certain NetSeer employees service RSUs totaling
186,828
shares with a weighted average fair value of
$1.65
per share which vest annually over a
three
year period.
On February 15, 2017, we granted an employee
20,520
RSUs with a weighted average fair value of
$1.62
which fully vest on August 6, 2017.
The following table summarizes the stock grants outstanding under our 2005 Long-Term Incentive Plan ("2005 LTIP") and 2010 ECP plans as of
March 31, 2017
:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Options Outstanding
|
|
RSUs Outstanding
|
|
Options and RSUs Exercised
|
|
Available Shares
|
|
Total
|
2010 ECP
|
250,498
|
|
|
890,049
|
|
|
2,446,556
|
|
|
548,842
|
|
|
4,135,945
|
|
2005 LTIP (*)
|
13,748
|
|
|
—
|
|
|
950,085
|
|
|
—
|
|
|
963,833
|
|
Total
|
264,246
|
|
|
890,049
|
|
|
3,396,641
|
|
|
548,842
|
|
|
5,099,778
|
|
(*) Expired June 2015
Note 10 – Discontinued Operations
Certain of our subsidiaries previously operated in the European Union ("EU"). Though our operations ceased in 2009, statutory requirements required a continued presence in the EU for varying terms until November 2015. Profits and losses generated from the remaining assets and liabilities are accounted for as discontinued operations.
In the third quarter of 2016, our petition with the UK (United Kingdom) Companies House to strike off and dissolve our remaining subsidiary in the EU was approved. As a result, for the
three
months ended
March 31, 2017
and
March 31, 2016
respectively, we recorded a net loss of
$1,109
and net income of
$2,110
largely due to invoices from service providers.
Note 11 - Earnings per Share
During the
three
month period ended
March 31, 2017
, we generated a net loss from continuing operations and as a result, all of our shares are anti-dilutive. During the
three
month period ended
March 31, 2016
, we generated net income from continuing operations. Accordingly, some of our outstanding stock options, warrants and restricted stock awards have a dilutive impact for
the 2016 period, illustrated in the following table. We generated basic and diluted earnings per share from net income of
$0.02
for the
three
month period ending
March 31, 2016
|
|
|
|
|
|
|
|
|
|
For the Three Months Ended
|
|
|
March 31, 2017
|
|
March 31, 2016
|
Weighted average shares outstanding for basic EPS
|
|
27,025,763
|
|
|
24,381,497
|
|
Effect of dilutive securities
|
|
|
|
|
Options
|
|
—
|
|
|
7,926
|
|
RSUs
|
|
—
|
|
|
131,032
|
|
Warrants
|
|
—
|
|
|
45,833
|
|
Weighted average shares outstanding for diluted EPS
|
|
27,025,763
|
|
|
24,566,288
|
|
In addition, the weighted average number of securities that were anti-dilutive for the three months ended March 31, 2016, but
which could potentially dilute EPS in the future were
276,320
outstanding stock options with a weighted average exercise price
of
$2.86
;
997,806
outstanding restricted stock units with a weighted average price of
$3.20
; and
675,000
outstanding warrants
with a weighted average exercise price of
$2.20
.
Note 12 - Leases
We lease certain office space and equipment. As leases expire, it can be expected that they will be renewed or replaced in the normal course of business. Rent expense from continuing operations was
$107,299
and
$49,030
for the
three
months ended
March 31, 2017
and
March 31, 2016
, respectively.
Minimum future lease payments under non-cancelable operating leases as of
March 31, 2017
are:
|
|
|
|
|
|
|
2017
|
$
|
238,650
|
|
2018
|
183,858
|
|
2019
|
184,852
|
|
2020
|
140,749
|
|
2021
|
—
|
|
Total
|
$
|
748,109
|
|
As part of the NetSeer asset acquisition, Inuvo assumed the office space lease that served as NetSeer's headquarters in Sunnyvale, CA. The lease is for
15,717
square feet and will cost approximately
$95,000
for the remaining term of the lease which will expire in July 2017.
Note 13 - NetSeer Acquisition
On February 6, 2017, we entered into an Asset Purchase Agreement to acquire the assets of NetSeer. Under the terms of the agreement, we acquired substantially all of the assets of NetSeer, and assumed certain liabilities and personnel obligations, in exchange for
3,529,000
shares of our common stock. The operating results of this acquisition have been included in the consolidated statements of operations since the acquisition date. As a result of the business acquisition, the Company recognized goodwill in the amount of
$4,013,034
. The factors contributing to the recognition of the amount of goodwill are based on strategic benefits that are expected to be realized from acquiring NetSeer's assembled workforce in addition to other synergies gained from integrating NetSeer's operations into the Company’s consolidated structure. The Company incurred approximately
$350,000
in acquisition related costs, which are recorded in selling, general and administrative expenses in the accompanying consolidated statements of operations.
The Company has not yet completed its evaluation and determination of certain assets and liabilities acquired. The Company expects the final valuations and assessments may result in adjustments to the preliminary values included in the following table:
|
|
|
|
|
|
March 31, 2017
|
Total consideration paid in common stock (with marketability discount applied)
|
$
|
4,459,244
|
|
Fair value of assets acquired:
|
|
|
Accounts receivable, net
|
(2,292,485
|
)
|
Prepaid expenses and other current assets
|
(236,163
|
)
|
Property and equipment, net
|
(119,101
|
)
|
Goodwill
|
(4,013,034
|
)
|
Intangible assets
|
(4,360,000
|
)
|
Fair value of liabilities assumed:
|
|
|
Accounts payable
|
$
|
3,579,787
|
|
Accrued expenses and other current liabilities
|
1,152,789
|
|
Other long-term liabilities
|
49,149
|
|
Debt
|
2,015,577
|
|
Cash received in acquisition
|
$
|
235,763
|
|
|
|
|
In accordance with ASC guidance related to business combinations, net consideration was first allocated to the fair value of assets acquired, including specifically identifiable intangible assets and liabilities assumed, with the excess being recorded as goodwill. Goodwill related to this acquisition is not deductible for tax purposes and is not amortized, but instead is subject to periodic impairment tests.
The purchase includes the assumption of gross customer accounts receivable totaling
$2,292,485
. The Company estimates that
100%
of these receivables will be collected. Therefore, the receivables are recorded at the estimated fair value, which equals the gross contractual amount. Specifically identifiable intangible assets consist of
$4,360,000
and are amortized on a straight-line basis over the estimated useful life. Additionally, revenue and earnings of NetSeer totaling approximately
$1.9 million
since the acquisition date are included in the consolidated statements of operations.
Note 14 - Segments
In accordance with ASC 280
- Segment reporting
, segment information reported is built on the basis of internal management data used for performance analysis of businesses and for the allocation of resources. Operating segments are defined as components of an enterprise about which separate financial information is available that is evaluated regularly by the chief operating decision maker, or decision making group, in deciding how to allocate resources and in assessing performance. The Company’s chief operating decision maker, its chief executive officer, reviews financial information presented on a consolidated basis and no expense or operating income is evaluated at a segment level. Given the consolidated level of review by the Company’s chief executive officer, the Company operates as
one
reportable segment. Most net revenue is earned in the United States and all long-lived assets are located in the United States.
Note 15 - Related Party Transactions
For the
three
months ended
March 31, 2017
and
March 31, 2016
, the Company received a total of
$34,986
and
$25,156
, respectively, from First Orion Corp., which is partially owned by
two
directors and shareholders of Inuvo, for providing IT services.