Teva Announces Second Collaboration with GRAMMY Nominated Artist Jhené Aiko
May 02 2017 - 9:00AM
Business Wire
Featuring ethereal upgrades to three iconic Teva silhouettes
from Los Angeles Singer-Songwriter
Teva® (a division of Deckers Brands, NYSE: DECK) announces today
its second collaboration with GRAMMY nominated artist Jhené Aiko.
The Teva x Jhené Aiko collection is a fusion of Teva’s most iconic
sandal silhouettes and the singer-songwriter’s daring yet eclectic
style. Built with the adventurous soul in mind, the three exclusive
shoe styles are available now at Teva.com, starting at $75.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170502005348/en/
Teva x Jhené Aiko Spring 2017 campaign
image shot by Mason Poole. (Photo: Business Wire)
Inspired by her lifelong wanderlust, Jhené Aiko is once again
choosing to add her creative touches to the Teva Original
Universal, Hurricane XLT and Flatform Universal sandals. Featuring
colorful cloud-like leather upper straps, lux rose-gold hardware,
romantic blush-toned foam foot beds and Jhené Aiko’s signature
dharma wheel logo, the collection moves to reflect and encourage
the natural intersection of one’s intrinsic self and nature.
“I always try to find inspiration in my daily life,” said Jhené
Aiko, when reflecting on the creative process for her second
collection with Teva. “I wanted my new collaboration with Teva to
speak to my true sense of style but to most importantly mirror my
natural journey and evolution.”
To celebrate the launch of this iconic collaboration, Teva and
Jhené Aiko are hosting a sweepstakes from May 3, 2017 – May 8,
2017. Fans can enter the contest for a chance to win the full,
exclusive collection and a signed print from Jhené. To enter,
please visit: Teva.com/Jhene-Aiko-Sweepstakes.
The Teva x Jhené Aiko collection will also be available on the
Teva European site later this month. For additional information
about Teva x Jhené Aiko, please visit:
Teva.com/Jhene-Aiko-Collab.
About Teva®
Pioneered in 1984, Teva stands for freedom in footwear. Teva
believes that how you choose to live is the ultimate form of
personal expression and our products are crafted to be accessible,
versatile and a celebration of the independent spirit. Creator of
the original sport sandal over three decades ago, Teva products are
now sold in over 40 countries worldwide. For more information on
Teva, a division of Deckers Brands, please visit www.teva.com or
follow @Teva.
About Jhené Aiko
Three-time GRAMMY nominee, Jhené Aiko plays a unique role in pop
culture as a delicate and soulful singer-songwriter. She is
dedicated to the craft of music, writing all her own lyrics,
empowering women all over the world to embrace their self-worth and
inner beauty. Jhené is a Def Jam artist who is known for her poetic
records and Top 40 and Billboard chart topping collaborations.
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DKCMonique SowinskiTeva@dkcnews.com
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