“Serve with a Coca-Cola” Celebrates how
Coca-Cola’s Delicious Flavor Complements Any Meal
Whether coupled with the salty crunch of tacos, the
mouthwatering taste of a char-grilled steak, or a freshly made
grilled chicken sandwich – a delicious, refreshing Coca-Cola® is
the perfect complement to any plate. The recently launched campaign
encourages gastronomy aficionados and novice foodies alike to
“Serve with a Coca-Cola.”
The campaign aims to engage people in their love affair with
food and the modern meal experience – from food halls to food
trucks. “Serve with a Coca-Cola” features a new documentary-style
television commercial that’s airing in English and Spanish
nationwide and will extend throughout the year. Titled “Latin Food
Feud,” Chef Aarón Sanchez as well as up-and-coming food truck
owners, food bloggers and everyday foodies debate the most
delicious ways to prepare Latin dishes paired with an ice-cold
delicious Coke. The commercial welcomes people into bustling
kitchens, restaurant dining rooms, legendary local restaurants and
family households, highlighting the diversity of the nation’s
people and its food culture.
Lighthearted and upbeat, the commercial doesn’t take sides on
long-standing philosophical debates about things like flour versus
corn tortillas – but rather shows that no matter which recipe or
style you prefer, everyone can agree that it’s the ideal partner to
an ice-cold Coca-Cola.
“Whether it’s Coca-Cola Original Taste, Coca-Cola Zero, Diet
Coke or Coca-Cola Life, an ice-cold, delicious Coke takes any dish
to the next level and makes meals more special,” said Stuart
Kronauge, senior vice president of marketing for Coca-Cola North
America. “The delicious flavor of Coca-Cola transcends cultures and
language, and people from all walks of life can pair their favorite
foods with a Coke.”
Two renowned chefs will help bring “Serve with a Coca-Cola” to
life: celebrated Latin chef, restaurateur, philanthropist and
television personality Aarón Sánchez and restaurateur, caterer and
one of the country’s most notable African American chefs, Roblé
Ali.
“From sharing an ice-cold Coke with my grandmother while she
prepared family meals to thinking up the next savory dish I’m going
to add to my restaurant menu, Coca-Cola has always played a role in
my kitchens,” said Chef Aarón. “I’m proud to be partnering with
Coca-Cola – it’s a brand that’s close to my heart, and I’m eager to
work with Coca-Cola to show off its flavorsome versatility to
people across the country.”
“I’ve been a big-time Coca-Cola fan my entire life. I’ve paired
it with everything from BBQ to street-food, haute cuisine and
everything in between for as long as I've been cooking. Of course
this partnership is a natural fit for me,” said Chef Roblé. “I
began cooking at a young age and have worked in quite a few
kitchens before opening my own restaurant and catering company.
Along the way, I’ve paired countless meals with Coke, and I think
people will be excited to discover new foods and recipes they can
pair it with, too.”
In addition to the television commercial, the fully integrated
“Serve with a Coca-Cola” campaign will feature digital video,
print, radio and out-of-home advertising and experiential
activations at a variety of festivals and events in key markets
across the country.
Earlier this year, the brand brought the “Coca-Cola Kitchen” to
the South Beach Wine and Food Festival in Miami, Fla.
Festival-goers and fans also enjoyed a taste of the campaign at the
Coca-Cola Music concert during the March Madness® Music Festival,
held in conjunction with the NCAA® Men’s Final Four® in Phoenix.
Most recently, in partnership with Uber, pop-up dinners were held
in Atlanta and in New Orleans, where Chef Aarón surprised attendees
at the latter with a special dinner and drinks at his restaurant
Johnny Sánchez. Throughout the year Coca-Cola will continue to
offer up a variety of occasions where people can refresh themselves
with a Coca-Cola and try the best dishes served with an ice-cold
Coke.
About The Coca-Cola
Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands. Led by Coca-Cola, one of the world's most valuable
and recognizable brands, our Company's portfolio features 20
billion-dollar brands including, Diet Coke, Fanta, Sprite,
Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply,
Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1
provider of sparkling beverages, ready-to-drink coffees, and juices
and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at
a rate of 1.9 billion servings a day. With an enduring commitment
to building sustainable communities, our Company is focused on
initiatives that reduce our environmental footprint, support
active, healthy living, create a safe, inclusive work environment
for our associates, and enhance the economic development of the
communities where we operate. Together with our bottling partners,
we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola
Journey at www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at
www.coca-colablog.com or find us on LinkedIn at
www.linkedin.com/company/the-coca-cola-company.
About Chef Aarón Sánchez
Sánchez is the co-star of Food Network’s hit series, Chopped,
host of Cooking Channel’s Emmy-nominated Taco Trip, and chef/owner
of Johnny Sánchez, an authentic Mexican restaurant with locations
in New Orleans and Baltimore. He is also an active philanthropist
having recently launched his own charitable organization – the
Aarón Sánchez Scholarship Fund. The James Beard award-winner will
celebrate his Mexican heritage through the art of cooking and
demonstrate how Coke pairs well with meals across all cultures.
About Chef Roblé Ali
Chef Roblé Ali owns Roblé & Co., a catering business that is
the subject of Bravo’s docudrama of the same name, and is a regular
contributor on ABC’s The Chew. A life-long fan of Coca-Cola, Ali
owns Williamsburg Brooklyn-located Streets, an eatery which
combines the best aspects of street food with the high standards
and inviting ambiance of a professional restaurant. Ali is
passionate about creating new foods and pairing them with a
refreshing Coke.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170501005752/en/
The Coca-Cola CompanyMelina Baetti,
404-676-1533mbaetti@coca-cola.comorRobert Martinez,
305-532-7950 ext. 244robert.martinez@newlink-group.com
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