Mobile Trading Up 344 Percent Over Last 5 Years
May 01 2017 - 8:30AM
Business Wire
TD Ameritrade Reported Record-Breaking Mobile
Use Among Retail Investors
The world has shifted to a mobile-first mindset over the last
decade, and retail investors are increasingly using mobile
applications to trade and manage their investments. TD Ameritrade
Holding Corporation (Nasdaq: AMTD) looks back on mobile growth over
the last five years after reporting a record-breaking quarter for
mobile use.
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Growth of mobile trading. (Graphic: TD
Ameritrade)
Retail investors showed increased engagement levels on mobile in
the second quarter as equity markets rallied strongly, indices
climbed to new all-time highs and Snapchat (SNAP) began public
trading on Mar. 2, 2017. A record 24 percent of all trades placed
on Mar. 2, 2017 were executed on a mobile device.
The Company’s record-breaking mobile averages for the quarter
ended Mar. 31, 2017 include:
- An average of 111,000 mobile trades per
day
- 22 percent of total trades were
mobile
- An average of 2,700 new users per
day
- An average of 500,000 unique weekly
logins
“Thirteen percent of our mobile users transact exclusively on
their mobile devices, which truly speaks to the need to deliver a
holistic mobile offering,” said Victor Jones, director of trading
for TD Ameritrade. “Forty-two percent of our Millennial clients are
currently trading through a mobile device, which largely
contributes to the new mobile trading records. The sustained market
optimism in the quarter and engaging events such as the Snapchat
IPO all helped to fuel mobile growth.”
Over the last five years, TD Ameritrade’s average mobile trades
per day increased by 344 percent and unique mobile monthly usage
rose 178 percent. In the period ending on Mar. 31, 2017, mobile
made up 22 percent of DARTs, compared to only 6 percent in the
second quarter of fiscal 2012.
The Company’s mobile growth, comparing second quarter fiscal
2012 to second quarter fiscal 2017, is:
- An average of 111,000 trades per day in
2017, up from an average of 25,000 trades per day in 2012
- An average of 778,000 unique mobile
monthly users in 2017, up from an average of 280,000 unique mobile
monthly users in 2012
“We expect to see continued mobile adoption in the future,
especially as a younger generation of investors joins our
platform,” said Jones. “By taking a mobile-first approach and
creating parity between mobile applications and web platforms,
we’re ready to serve the next wave of clients.”
About TD Ameritrade Holding CorporationMillions of
investors and independent registered investment advisors (RIAs)
have turned to TD Ameritrade’s (Nasdaq:AMTD) technology, people and
education to help make investing and trading easier to understand
and do. Online or over the phone. In a branch or with an
independent RIA. First-timer or sophisticated trader. Our clients
want to take control, and we help them decide how — bringing Wall
Street to Main Street for more than 40 years. TD Ameritrade has
time and again been recognized as a leader in investment services.
Please visit TD Ameritrade’s newsroom or www.amtd.com for more
information.
Brokerage services provided by TD Ameritrade, Inc., member FINRA
(www.FINRA.org)/SIPC (www.SIPC.org).
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version on businesswire.com: http://www.businesswire.com/news/home/20170501005285/en/
TD Ameritrade Holding CorporationFor Media:Christina
Goethe, 201-369-8510Corporate
Communicationschristina.goethe@tdameritrade.com@TDAmeritradePRorFor
Investors:Jeff Goeser, 402-597-8464Investor
Relationsjeffrey.goeser@tdameritrade.com
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