BEND, Ore., April 27, 2017 /PRNewswire/ -- Hydro Flask, the
award-winning leader in high-performance, insulated stainless steel
flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is
excited to announce a multi-year partnership with the World Surf
League (WSL). The brand has signed on as the official water bottle
and drinkware sponsor of the WSL Championship Tour (CT) and Big
Wave Awards in North America.
Through the partnership, Hydro Flask products will be used at
every CT event in North America,
at the prestigious Hawaiian Pro and the Vans World Cup of Surfing.
Additionally, the WSL and Hydro Flask will team up to offer
consumer experiences and co-branded products.
"The idea for Hydro Flask was born on a beach in Hawaii, and we're excited to partner with an
organization that aligns with these roots," said Hydro Flask
General Manager Scott Allan. "We
look forward to combining our efforts with the WSL on our mission
to save the world from lukewarm."
The partnership will officially kick off on April 29, 2017 at the 17th annual Big Wave Awards
gala. Held in Huntington Beach,
California, the awards ceremony will celebrate the greatest
rides of 2016 and honor icons from the big wave community. The
event will be broadcast live on WorldSurfLeague.com and
Facebook.com/WSL.
"We are excited to team up with Hydro Flask and share with our
athletes and fans their incredible products," said Beth Greve, WSL Chief Commercial Officer. "Hydro
Flask is synonymous with enjoyment and celebration of the outdoors,
a healthy lifestyle and high-performance which makes this
partnership such a terrific fit. We look forward to working
together to celebrate Hydro Flask's innovative products along with
the world's best surfers on the world's best waves."
"I'm a long-time fan of Hydro Flask and I'm super excited that
all of my friends and peers will get to know more about the brand
through this partnership," said professional surfer and Hydro Flask
influencer Lakey Peterson. "No
matter what warm climates I travel to, I know my water will be cold
even if it sits in the hot sun all day long."
Since the company's inception in 2009, Hydro Flask has
maintained its dedication to providing insulated products and
uniquely refreshing experiences. The company has expanded its
presence to 17 international countries and has grown to become the
number one over-all American water bottle brand in Sporting Goods
and Outdoor, according to Sports One Source SSI
reporting.
About Hydro Flask
Hydro Flask is the award-winning
leader in high-performance, insulated stainless steel beverage and
food flasks. Founded in 2009 in Bend,
Oregon, Hydro Flask is committed to bringing customers
Unexpected Refreshment each and every time through the unique
combination of temperature, taste and transport. Every bottle
features TempShield™ double wall insulation to keep beverages at
the desired temperature, 18/8 pro-grade stainless steel to ensure
pure and refreshing taste, and durable powder coat and ergonomic
design for the ultimate in transport. Hydro Flasks are stylish,
BPA-free, recyclable, and backed by a lifetime warranty. Our new
giving program, Parks for All, supports the development and
maintenance of public green spaces, so people everywhere
can live healthier, happier and more fulfilled lives. Learn
more about Hydro Flask, Parks for All, and our mission to save the
world from lukewarm at https://www.hydroflask.com.
About Helen of Troy Limited
Helen of Troy Limited
(NASDAQ, NM: HELE) is a leading global consumer products company
offering creative solutions for its customers through a strong
portfolio of well-recognized and widely-trusted brands, including
OXO®, Hydro Flask®, Vicks®, Braun®, Honeywell®, PUR®,
Febreze®, Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®,
Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®, Dr.
David Williams, and Dr. Whitaker®.
All trademarks herein belong to Helen of Troy Limited (or its
affiliates) and/or are used under license from their respective
licensors. For more information about Helen of Troy Limited,
please visit www.hotus.com.
About the World Surf League
The World Surf League
(WSL), formerly the Association of Surfing Professionals (ASP), is
dedicated to celebrating the world's best surfing on the world's
best waves through a variety of best-in-class audience platforms.
The League, headquartered in Santa
Monica, is a truly global sport with regional offices in
Australasia, Africa, North America, South
America, Hawaii, Asia and Europe.
The WSL has been championing the world's best surfing since
1976, running in excess of 180 global events across the
Men's and Women's Championship Tours, the Big Wave Tour, Qualifying
Series, Junior and Longboard Championships, as well as the WSL Big
Wave Awards. The League possesses a deep appreciation for the
sport's rich heritage while promoting progression, innovation and
performance at the highest levels, and in doing so crowns the
undisputed world champions in Men's, Women's across all divisions
within the tour.
Showcasing the world's best surfing on its digital platform at
WorldSurfLeague.com as well as the free WSL app, the WSL has a
passionate global fan base with millions tuning in to see
world-class athletes like Mick
Fanning, John John Florence,
Grant Baker, Kelly Slater, Adriano de
Souza and more battle on the most unpredictable and dynamic
field of play of any sport in the world.
For more information, please visit WorldSurfLeague.com.
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SOURCE Hydro Flask