NEW YORK, April 27, 2017 /PRNewswire/ -- Zedge, Inc.,
(NYSE MKT: ZDGE), a global leader in smartphone personalization,
today announced the launch of "Zedge Collections" a new brand
distribution channel geared towards brands that want to offer
Zedge's 33 million monthly active users a fully themed home screen
experience centered around the brand and its core message. Sports
Illustrated, ESPN's X Games and Entertainment One (eOne), the
global independent film studio, are among the brands launching on
Zedge's new channel. Each of their collections avail Zedgers with a
rich assortment of personalization content (e.g. wallpapers,
lockscreen wallpapers, app icons, widgets, ringtones, notification
sounds and alarms) together with short form video and merchandising
opportunities.
"Zedge is the go-to leader in smartphone personalization
empowering people with the ability of exhibiting their aspirations
and expressing their emotions with our extensive catalogue of
personalization content. We are now extending this platform to
brands, so they can access the home screen by offering their
customers themed collections of exclusive content that amplify the
brand's core values and messages," said Tom Arnoy, founder and CEO,
Zedge. "Opening the home screen up to brands allows marketers to
interact with their users in a native and organic fashion. Users
check their phones and see their home screen content more than 100
times per day which speaks to the value of this real estate."
"The Zedge Collections channel allows us to get in front of
loyal movie fans who are looking for new ways to personalize their
phones with their favorite movie moments," said Joanna Miles, VP, Marketing, Films Canada at
eOne. "Zedge wallpapers give movie lovers across Canada the ability to make movies part of
their daily life."
Zedge has partnered with X Games, Sports Illustrated, World
Series of Fighting, and the Washington Wizards to provide
compelling content to users. A variety of movie content from
eOne has been published in Zedge Collections, including
"John Wick 2", "La La Land", "The
Little Prince", "Blair Witch", "Now You See Me 2", and "Bad Santa
2". To date, these Zedge Collections have resulted in solid
user engagement and impressive lead generation.
Forward Looking Statements
All statements above that
are not purely about historical facts, including, but not limited
to, those in which we use the words "believe," "anticipate,"
"expect," "plan," "intend," "estimate," "target" and similar
expressions, are forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. While
these forward-looking statements represent our current judgment of
what may happen in the future, actual results may differ materially
from the results expressed or implied by these statements due to
numerous important factors. Our filings with the SEC provide
detailed information on such statements and risks, and should be
consulted along with this release. To the extent permitted
under applicable law, we assume no obligation to update any
forward-looking statements.
About Zedge, Inc.
Zedge is a content platform, and
global leader in smartphone personalization, with more than 250
million app installs and 33 million monthly active users. People
use Zedge to make their smartphones more personal - to express
their emotions, tastes and interests using wallpapers, icons,
widgets, ringtones and more. The Zedge platform enables brands,
artists and creators to share their smartphone personalization
content with their fans in order to extend their reach, reinforce
their message and gain valuable insight into how customers interact
with their content.
Media Contact
Jonathan
Reich
jonathan.reich@zedge.net
330 577 3424
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SOURCE Zedge, Inc.