Get Schooled, DJ Khaled, & Viacom’s Major Keys Selected as Winner in the 9th Annual Shorty Awards for Best Social Good Camp...
April 26 2017 - 11:36AM
Business Wire
More than 20,000 “majors keys” or digital
badges have been completed since launch, allowing students to gain
soft skills in financial literacy, communication strategies, and
teamwork
National, non-profit organization Get Schooled has been named
the winner of the 2017 Shorty Awards in the Social Good category
for its Major Keys Campaign, beating out 48 entries. Through an
innovative digital campaign, Major Keys has reached and millions of
young people and engaged tens of thousands, arming with them the
skills they need to succeed in college and beyond. The program was
formed in partnership with Viacom, using creative produced by
Viacom Velocity, the company’s in-house creative content agency,
and stars motivational speaker, social media guru, and Get
Schooled’s national spokesperson, DJ Khaled.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170426006068/en/
The Shorty’s Best Social Good Campaign Award honors a brand or
non-profit's excellence in running a social good campaign.
Objectives may include increasing awareness for a cause, inspiring
action for a cause, crowd funding for a social good project and
promoting philanthropic work.
“DJ Khaled, Get Schooled and Viacom have come together to create
a campaign that integrates the best of media and entertainment to
capture the attention of young people,” said Alexandra Jannello
Tuck, Viacom’s Vice President of Corporate Social Responsibility.
“We are honored for the recognition and even more excited about the
impact we have had.”
The Major Keys Campaign aims to help students who want to go to
college, but have little access to information or support to get
them to and through a postsecondary education. Research suggests
that first generation college students face a range of barriers
upon enrolling in college including: academic unpreparedness, low
academic self-esteem, familial support, and little financial
stability. The campaign aims to address these challenges by giving
students access to support, tools and information in an engaging
and compelling ways, including leveraging social media, digital
badging and gamification.
“Young people know that a postsecondary education is an
important step in securing the future they want, but many students
enter college unprepared,” said Marie Groark, Executive Director of
Get Schooled. “Through our partnership with DJ Khaled and Viacom,
we have been able to expose students to the information and
inspiration they need to succeed.”
Students have completed more than 20,000 digital badges since
the campaign launched in the Fall of 2017. Of those students who
have completed the badges, more than 2/3 are from low-income
families and 75% are African American, Native American or Latino.
The campaign has had an impact on the students who need it
most:
- 86% of Get Schooled users who have
completed one or more Khaled badge say that Get Schooled helped
them realize they could actually go to college;
- 76% say it helped them figure out
how to pay for college;
- 86% said it presented opportunities
they didn’t even know were possible
For more information or to access the “keys”
visit GetSchooled.com.
About Get Schooled
Named a 2017 Fast Company Most Innovative Company in the gaming
category, Get Schooled is a non-profit organization that directly
engages and motivates students to graduate from high school and
succeed in college. Get Schooled offers low income
students a range of supports including college advisor
text help and digital content. Get Schooled
has developed a track record of success because it engages with
young Americans using the media, technology, and popular culture
that is an integral part of their lives. Get Schooled’s work is
boosted by partners like Viacom, the Bill & Melinda Gates
Foundation. For more information
visit www.getschooled.com.
About DJ Khaled:
A major force in the music industry, mogul, executive, mega
producer and recording artist, DJ Khaled, known as the "Anthem
King" and commonly referred to as the "Quincy Jones of Hip Hop
& R&B", has made dozens of chart topping hit records
featuring JAY Z, Kanye West, Drake, Chris Brown, Ludacris, T.I.,
French Montana, Future, Big Sean, Rick Ross, John Legend, Nicki
Minaj and Lil Wayne, among others. In 2006, he launched innovative
label deals and started We The Best Music Group. His 2010 hit song
"All I Do is Win" went 3x platinum, sold over 3 million singles,
and crossed over all music genres to become a mainstream hit,
solidifying him as a force to be reckoned with. That same year he
also released “I’m On One” feat. Drake, Rick Ross and Lil
Wayne. Khaled went on to release the hit single "No New
Friends" featuring Drake, Lil Wayne and Rick Ross, which reached
gold status and has sold over 500,000 singles worldwide.
DJ Khaled has sold over 15 million singles in his
career.
About Viacom:
Viacom is home to premier global media brands that create
compelling television programs, motion pictures, short-form
content, apps, games, consumer products, social media experiences,
and other entertainment content for audiences in more than 180
countries. Viacom's media networks, including Nickelodeon, Comedy
Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick
Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe (Argentina)
and Paramount Channel, reach over 3.9 billion cumulative television
subscribers worldwide. Paramount Pictures is a major global
producer and distributor of filmed entertainment.
For more information about Viacom and its businesses,
visit www.viacom.com. Keep up with Viacom news by following
Viacom's blog at blog.viacom.com and Twitter feed
at www.twitter.com/viacom.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170426006068/en/
Get Schooled:Melissa Charlesmcharles@FYIBrandComm.com
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