LAS VEGAS, April 26, 2017 /PRNewswire/ -- Modern
Marketing Experience -- Oracle today announced Oracle
Content and Experience Cloud, a digital experience platform that
enables organizations to manage and deliver content to any digital
channel to drive effective engagement with customers, partners, and
employees. The cloud-based content hub allows organizations to
easily create and distribute content in a meaningful way to improve
brand engagement and customer growth and retention.
"Organizations are faced with a deluge of content," said
David Le Strat, senior director,
product management, Oracle. "Oracle Content and Experience Cloud
helps organizations develop, use, and distribute content in a
meaningful way to deliver contextualized experiences, improve
customer loyalty, and create brand advocates."
"Renault Italy implemented CRUEL's WONDER Marketing
solution powered by Oracle Content and Experience Cloud in
2015 and 2016 and is now able to distribute marketing
materials 90 percent faster and respond to its auto dealers 40
percent faster," said Antonio
Orefice, Business Account Manager, Renault Italia SPA.
Part of the Oracle Cloud Platform, Oracle Content and Experience
Cloud delivers a single cloud-native platform for content
production, management, and delivery across all lines of business.
It provides unique capabilities to support a variety of business
needs, from employee and customer engagement, to sales enablement
and business development. Key capabilities include:
- Content Collaboration: Easily collaborate on content
internally and with external teams. Discuss, share, and annotate
content with mobile access, anywhere, anytime.
- Centralized Content Hub: Utilize a single content hub to
create, share, manage, and publish content to any channel,
including business documents, digital assets, user-generated
content, and web content.
- Consistent Omni-Channel Experience: Leverage rich APIs
to deliver engaging experiences across any channels and put your
business in charge with business-friendly tools.
- Enhanced Enterprise Applications with Content: Manage
content from within your enterprise applications and enhance your
application experience.
"In today's digital economy, everyone expects to have a seamless
experience across channels," said Melissa
Webster, program vice president, content and digital media
technologies, IDC. "Enterprises need the ability to unlock content
from existing systems, and drive native cloud content production to
publish across any channels. This helps organizations deliver
consistent omni-channel experiences for their customers and build
brand advocates."
Oracle Content and Experience Cloud is uniquely capable of
addressing the needs of both the business user and IT, enabling
them to work together to deliver modern, engaging digital
experiences (DX). The platform integrates with the Oracle Customer
Experience Cloud Suite, an integrated suite of cloud applications
that empower organizations to take a smarter approach to customer
experience management and business transformation initiatives. The
Content and Experience Cloud also integrates with a number of
leading Oracle Cloud Platform services, including Oracle Process
Cloud, Oracle Mobile Cloud and Oracle Integration Cloud. This forms
the most comprehensive and powerful DX platform for managing
content operations, data integration, complex workflow management,
and mobile and marketing automation capabilities.
Oracle Cloud
Oracle Cloud is the industry's broadest and most integrated
public cloud, offering a complete range of services across SaaS,
PaaS, and IaaS. It supports new cloud environments, existing ones,
and hybrid, and all workloads, developers, and data. The Oracle
Cloud delivers nearly 1,000 SaaS applications and 50
enterprise-class PaaS and IaaS services to customers in more than
195 countries around the world and supports 55 billion transactions
each day.
For more information, please visit us
at http://cloud.oracle.com.
Additional Resources
- Oracle Content and Experience Cloud
- Watch the Oracle Content and Experience Cloud Webcast
- Read the Oracle Digital Experience Platform Blog
- Watch the Oracle Content and Experience Cloud Video
About Oracle
Oracle offers a comprehensive and fully integrated stack of
cloud applications and platform services. For more information
about Oracle (NYSE: ORCL), visit www.oracle.com.
Safe Harbor
The preceding is intended to outline our general product
direction. It is intended for information purposes only, and may
not be incorporated into any contract. It is not a commitment to
deliver any material, code, or functionality, and should not be
relied upon in making purchasing decisions. The development,
release, and timing of any features or functionality described for
Oracle's products remains at the sole discretion of Oracle
Corporation.
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SOURCE Oracle