Evine Hosts World-Wide Launch of “Evoté Beauty,” Gives “Beauty Sleep” New Meaning
April 26 2017 - 8:03AM
The Evine-exclusive beauty brand debuts its
evolutionary skincare collection May 5, 6 and 7.
Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video
commerce company (evine.com), today announced the world-wide
premiere of “Evoté Beauty,” the future of anti-aging skincare, on
May 5, 6 and 7. Developed by Irena James, a prominent and highly
respected instructor at UCLA Extension Cosmetic Sciences Program,
and her husband Nik James, a third generation cosmetic ingredient
manufacturer, Evoté challenges skincare industry norms by targeting
the skin at night with breakthrough, patent-pending formulas
designed to work with the body when the skin is naturally more
receptive to accepting and working with age-defying nutrients.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/f8257da7-911e-42ee-8394-e32a577730fd
“This is one of the most exciting skincare launches I’ve seen in
a long time,” said Bob Rosenblatt, Chief Executive Officer of
Evine. “Evine has quickly become a destination for customers
looking to find the latest and greatest technologies and trends in
beauty. Not only is Evoté a breakthrough product line, but one I
believe will change the way our customers understand and view
anti-aging. I’m thrilled Nik & Irena have chosen Evine to host
the world-wide launch and can’t wait to introduce our Evine family
to these exceptional creators who have decided, for the first time
ever, to step outside the professional skin care industry and
academic teaching platform, in order to bring to our customers
their lifetime of research.”
Evoté challenges the status quo of anti-aging by capitalizing on
the 24-hour circadian rhythm and kinetics of the skin’s natural
cellular process. Skin has its own rhythm, which Evoté refers to as
the “cell clock,” and night is a time when the body rests, repairs
and regenerates – both below and above the skin’s surface. The
husband-wife co-creators designed Evoté to make the most of the
skin’s nighttime shift by taking advantage of both cutting-edge
ingredient technology and revolutionary research of the body’s
normal process to restore vital functions overnight, a time when
the skin’s barrier is more receptive to treatment.
“Biology and chemistry have always been a huge part of my life
and I’ve dedicated the bulk of my education and career to finding
new solutions for aging and other ‘hard-to-treat’ skin
imperfections. Evoté not only marks an important point in my
personal career, but it’s something I believe will shatter the
skincare industry and fiercely challenge the status quo of
anti-aging. Evoté will affect the very future of skincare forever…
a future that recognizes the vital role sleep plays in keeping skin
looking young,” said Irena James, skincare expert and co-founder of
Evoté. “'Beauty sleep’ is not a myth. I’m looking forward to
sharing my scientific and industry expertise with Evine viewers
during the world-wide debut of ‘Evoté Beauty.’”
Differentiating itself from all other skincare brands, Evoté’s
nighttime products feature the 12 HR BioComplex™, a patent-pending
technology made with select actives, too fragile to be used during
the day, but able to rejuvenate and resynchronize the skin’s
appearance during nightly rest. Evoté also works by optimizing the
skin’s natural nighttime functions of
restoration, detoxification, re-energization and
replenishment. Complementing the nighttime product line, Evoté’s
daytime products include the proprietary White Carbon Complex™,
which focuses on shielding the skin’s outer layers from
environmental contaminants with purifying and brightening
properties to make dull skin appear more radiant.
Irena’s influential work is prolific in the world of skincare
research, product innovation, and protocol development, which
created the groundwork for the core scientific principles behind
Evoté. A prominent instructor at UCLA Extension and around the
globe, Irena has educated thousands on the latest in skincare
innovation and discovery of cosmetic ingredients for more than two
decades. Her husband Nik has a keen insight into all aspects of
skincare manufacturing, development and research and is son to one
of the world’s most prominent award-winning cosmetic ingredient
experts and published skin care researcher, Rebecca Gadberry.
Evoté debuts May 5 at 12pm and 11pm, May 6 at midnight, 3am,
6am, 8am, 11am, 3pm and 8pm, and May 7 at 12pm ET.
Viewers are invited to watch via cable and satellite, mobile
apps and live streaming online at www.evine.com. Evine airs on
DIRECTV channels 73 and 316, DISH Network channels 134 and 228,
Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube
and on the nation's top cable providers. Find Evine in your area:
bit.ly/1CNa450.
For more information on “Evoté Beauty,” visit
www.evine.com/evote. For more information on Evine, visit
www.evine.com.
About Evine Evine Live Inc. (NASDAQ:EVLV)
operates Evine, a multiplatform video commerce company that offers
a compelling mix of proprietary and name brands directly to
consumers in an engaging and informative shopping experience via
television, online and mobile. Evine reaches approximately 87
million cable and satellite television homes 24 hours a day with
entertaining content in a comprehensive digital shopping
experience.
CONTACTS
Media
Dawn Zaremba
Evine
press@evine.com
(952) 943-6043
Investors
Michael Porter
Evine
mporter@evine.com
(952) 943-6517
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