LONDON, April 26, 2017 /PRNewswire/ --
Pampers has developed its smallest nappy yet, the Pampers
Preemie Protection Size P3. Designed specifically to meet the needs
of the tiniest little fighters, the Size P3 nappy is three sizes
smaller than a regular newborn nappy and is suitable for babies
weighing smaller than 1.8lb (800g). Pampers is demonstrating its
continued commitment to the happy, healthy development of every
baby in the UK, including those born prematurely, by
donating three million[1] of
its smallest nappies to UK hospitals' Neonatal Units, giving every
premature baby born access to free nappies.
(Photo:
http://mma.prnewswire.com/media/493893/Pampers_UK.jpg )
Approximately one in 11 babies
(60,000)[2] are born prematurely
in the UK each year and due to advances in medical science,
survival rates of these little fighters are
increasing[3]. Neo-natal nurse and
developmental specialist Cherry Bond
said "Premature babies have very unique requirements,
which need to be valued and considered in
every element of their care; the right nappy is no exception. The
nappies that are currently available
do not fit the smallest babies properly so
are often cut and folded to size, which can cause discomfort and
impede optimal development". That's
why Pampers has designed a range of nappies specifically to meet
the needs of premature babies, and is donating them to
hospitals.
Pampers is partnering with the UK's leading charity for babies
born premature or sick, Bliss to get the nappies to the babies that
need them, initially partnering with a limited number of hospitals
across the country, before rolling out nationwide to all UK
hospitals from summer 2017. The brand is also asking all parents to
share photos of their little ones with a clenched fist on social
media, to celebrate the amazing fighting spirit that premature
babies show every day, and will be donating £1 to the charity for
every picture shared using #powerofbabies.
Together Pampers and Bliss aim to support the littlest fighters
in the Neonatal Unit and those who care for them. Caroline Lee-Davey, CEO of Bliss said,
"We were thrilled to hear about the new range of Pampers
nappies for premature babies, which will make a real difference to
the lives of babies and those that care for them. Caring for
such a small and fragile baby can be daunting, but Bliss knows that
getting families more actively involved in caring for their
premature baby aids development, creates valuable bonding time and
helps babies get better faster. The nappy change is one way parents
can take a lead and nappies that are fit for purpose will make this
so much easier."
New Pampers Preemie Protection nappies are designed to minimise
disruption to help with sleep, positioning, and medical care for
premature babies. Regular newborn nappies currently used by
Neonatal nurses have a wide core that can push baby's legs apart,
not allowing baby's hips and legs to rest comfortably, which 99% of
nurses agree disrupts healthy growth and
development[4].
The happy and healthy development of every baby,
including the tiniest little fighters, is our priority, that
is why when nurses asked us to design a nappy for the
most vulnerable babies, we rose to the challenge" said
Ian Morley, Commercial Director at
P&G. "It took us three years and over 10,000 hours of
research to develop the new P3 nappy, which is designed to
provide comfort and protection for the smallest babies. As a
parent of two preemies myself, I am extremely
proud that we have created a nappy which meets the very unique
needs of premature babies and those that care for
them".
Pampers Preemie Protection nappies are available in sizes P1
(<5lb/ 2.7kg) and P2 (<4lb/ 1.8kg) and P3 (<1.8lb/ 0.8kg)
and will start to be donated to hospitals from Summer 2017.
To arrange product sample delivery, UK hospitals are advised to
contact pampers.preemie@skyes.com .
About Pampers® For more than 50 years, parents have
trusted Pampers to care for their babies. Pampers is a part of The
Procter & Gamble Company (NYSE:PG) and is the #1-selling nappy
worldwide. Every day, more than 25 million babies in 100 countries
around the world wear Pampers. Pampers offers a complete range of
nappies, wipes and training pants designed to provide protection
and comfort for every stage of baby's development. Visit
http://www.pampers.com to learn more about Pampers products, join
the Pampers Rewards program, and find ideas and information to help
your baby get the most out of love, sleep and play.
About Procter & Gamble (P&G)
UK and Ireland
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Fairy®, Febreze®, Gillette®,
Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®
and SK-II®. The P&G community includes operations in
approximately 70 countries worldwide. Please visit
http://www.pg.co.uk for the latest news and information about
P&G and its brands in the UK & Ireland.
About Bliss
Bliss is the UK's leading charity for babies born premature or
sick. They believe that premature and sick babies deserve the best
chance of survival and quality of life, and aim to make this a
reality by:
- Supporting parents of babies born premature or sick to be as
involved as possible in care and decision-making for their
babies.
- Supporting neonatal professionals to deliver high quality
baby-centred care and involve parents actively in their babies'
care.
- Placing premature and sick babies' voices at the heart of
decision-making to ensure that their best interests are always put
first.
- Supporting research that can tangibly improve outcomes for
babies born premature or sick.
- For more information, visit http://www.bliss.org.uk
About Cherry
Bond
Cherry originally trained as a children's nurse and has spent
the majority of her career specialising in and working with both
preterm and sick infants needing highly specialised care in the
neonatal unit. She pioneered an approach called 'Positive Touch'
and the 5-step dialogue, which promotes cue-based nurturing care
involving parents at every level of their baby's development. She
is also a qualified infant massage therapist and has taught infant
massage to Neonatal parents and their babies for several
decades.
SOURCE Pampers UK