National CineMedia (NCM) Expands Focus on Digital
April 25 2017 - 3:22PM
Business Wire
Lawrence Snapp Named SVP of Corporate
Development & Chief Digital Officer
National CineMedia (NCM), America’s Movie Network, has named
Lawrence Snapp to the new role of Senior Vice President of
Corporate Development & Chief Digital Officer. A Microsoft and
digital transformation veteran, Snapp joined NCM in September as
Senior Vice President of Corporate Development and will lead NCM’s
newly formed digital products team focused on delivering innovative
consumer experiences and new ways for brands to connect with movie
audiences as Chief Digital Officer.
He joined NCM from Microsoft, where he created and built its
direct retail channel for business customers worldwide, delivering
over 100% growth for four straight years. The Microsoft store also
served as the exclusive launch channel for Microsoft’s Surface and
HoloLens devices. As part of a broader innovation role at
Microsoft, Snapp created the Surface Membership program and
produced TV and digital campaigns for Microsoft’s Surface, Xbox and
retail stores.
Prior to Microsoft, Snapp led a business and digital
transformation as President of Clipper Corporation, a Chinese-owned
wholesaler of products made for companies such as The Coca-Cola
Company, Walmart, Yum Brands and McDonald’s. He was also COO at
Globestepper Media, a branded entertainment and digital media firm
best known for producing theatrical movies for Disney (the Goal!
Trilogy) that were funded by over $50 million of investments from
brands such as Adidas and The Coca-Cola Company. Earlier in his
career, he founded, built and sold ReturnBuy, the largest seller on
eBay and a pioneer on the Amazon Marketplace. He started his career
as a CPA at PriceWaterhouse Coopers.
Snapp earned an MBA from The University of Virginia’s Darden
School, and a Bachelor of Science in Accounting from the University
of Southern California. He is also an advisor to Wharton’s Future
of Advertising program.
Snapp will report to NCM President Cliff Marks, who noted that,
“Lawrence is an avid movie-goer and a disciplined intra-preneur
with a successful track record of creating, transforming and
growing technology-centric businesses of all sizes. His diverse
experience across technology, retail, advertising and entertainment
will help NCM build new digital enterprises that integrate into our
core cinema advertising business and further connect brands to
NCM’s unique, valuable movie audiences at scale, inside and outside
the theater.”
Snapp is based in Silicon Valley.
About National CineMedia (NCM)
National CineMedia (NCM) is America’s Movie Network. As the #1
Millennial weekend network in the U.S., NCM is the connector
between brands and movie audiences. More than 700 million
moviegoers annually attend theaters that are currently under
contract to present NCM’s FirstLook pre-show in over 40 leading
national and regional theater circuits including AMC Entertainment
Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal
Entertainment Group (NYSE: RGC). NCM’s cinema advertising network
offers broad reach and unparalleled audience engagement with over
20,500 screens in over 1,600 theaters in 189 Designated Market
Areas® (all of the top 50). NCM Digital goes beyond the big screen,
extending in-theater campaigns into online and mobile marketing
programs to reach entertainment audiences. National CineMedia, Inc.
(NASDAQ:NCMI) owns a 39% interest in, and is the managing member
of, National CineMedia, LLC. For more information, visit
www.ncm.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170425006720/en/
National CineMediaAmy Jane Finnerty,
212-931-8117amy.finnerty@ncm.com
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