Lamar Advertising Company (Nasdaq:LAMR) and nonprofit organization
Recycle Across America (RAA) are once again joining forces to
promote proper recycling. Last year, Lamar and RAA made history
with the first-ever celebrity PSA campaign live-streamed to digital
billboards for Earth Week. This week, on the heels of that
anniversary, Lamar is donating the use of hundreds of digital
billboards across the country, which will display a celebrity PSA
campaign live-streamed from a photo shoot in Providence on April
26th.
Photos accompanying this announcement are available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/1d0f718b-b72b-422d-abed-026fef332be5
http://www.globenewswire.com/NewsRoom/AttachmentNg/a409a3d0-2af0-4c2d-93bc-ef9b4132cc58
The live-stream photo shoot is expected to result in more than
four million PSA ad spots across the U.S. promoting RAA’s Let’s
Recycle RIght! campaign. Lamar is providing
use of the digital billboards at no cost to RAA during the event on
April 26 and for the remainder of Earth Month (through April
30).
The April 26th evening event called ‘Let’s Recycle
RIght!’ will be hosted at the Providence Public
Library in Providence, RI. Famed celebrity photographer Timothy
White is donating his talent to conduct the live-stream photo shoot
of local celebrities and VIPs who are lending themselves to promote
the nonprofit standardized labeling solution for recycling bins.
Rhode Island is the first state in the U.S. to adopt RAA’s
standardized recycling bin labeling solution, and Rhode Island
Resource Recovery will be recognized at the celebration at the
Providence Public Library.
Confirmed photo shoot participants include:
Timothy J. Babineau, CEO, Lifespan Shura Baryshnikov,
Dancer/Actor/Educator Chachi Carvalho, RapperAlex Eaves, Reuse pro
and filmmaker'Gansett Girls: Amanda Holt & Jamie BuscherNellie
Gorbea, RI Secretary of StateMaxMan, RI’s Recycling SuperheroDan
Mckee, RI Lt. GovernorRhody the Ram, URI Mascot Kendrick Sampson,
Actor, How to Get Away with MurderNeil Steinberg, President &
CEO, RI Foundation Jonathan Stone, Executive Director, Save
The BayEd Tarbox, TV personality/Owner, Tarbox Toyota Gabe Toro,
Former URI soccer star/Head Coach Men’s Soccer, CCRIErika van Pelt,
Singer, American Idol finalist John Zox, Drummer, Zox
Some of the celebrities that have been previously involved in
RAA’s ‘Let’s’ campaign include: Kristen Bell, Angie Harmon, Bill
Maher, Ian Somerhalder, Alanis Morissette, Gabby Reece, Anthony
Mackie, Stana Katic, Elvis Nolasco and Josie Maran.
“We are thrilled to help promote Recycle Across America's
standardized labeling solution and to celebrate Rhode Island's
leadership in recycling at this amazing event," said Allie McAlpin,
Communications Director for Lamar Advertising Company. "Using our
live-streaming technology on digital billboards, we'll display the
celebrity PSA photos as they're taken live at the event in
Providence to Lamar digital billboards. The live-streaming to
billboards brings a fun, unique element to the event, and we are
excited to share this important PSA with millions of people for
Earth Month."
“At a time when it’s most needed, Rhode Island has joined
Recycle Across America to create the most advanced recycling
program and recycling campaign in U.S. history,” remarked Mitch
Hedlund, executive director of Recycle Across America.
“Recycling is unarguably the #1 thing society can do to
simultaneously to improve the environment, the economy,
manufacturing, and to prevent waste from going into the oceans --
but it doesn’t work if it’s confusing. This is why RI’s
leadership is so monumental, because they are showing how an entire
state can come together to solve a major issue in a simple
commonsense way that goes beyond their state. We now have other
states preparing to follow their lead. And words cannot
express our appreciation for Lamar’s epic donation of ad space to
help advance the cause. This is truly a story of heroes coming
together for the greater good.”
The photos of local celebrities and VIPs taken during the event
will also appear in Rhode Island’s upcoming “Let’s recycle
RIght!” PSA campaign set to launch in summer
2017.
“With so many noteworthy Rhode Islanders supporting our
education campaign, it’s clear that recycling right matters to the
Ocean State,” said Krystal Noiseux, Education and Outreach Manager
for Resource Recovery. “We’re so grateful to this all-star cast for
helping us get this important message out.”
Rhode Islanders can expect to see more of the “Let’s Recycle
RIght!” PSA this summer, as campaign elements land
in their mailboxes, light up billboards, and hit the airwaves. This
week, people across the country are encouraged to follow
#LetsRecycleRIght for exclusive sneak peeks and lookout for the
campaign running on Lamar billboards from April 26th to April
30th.
To learn more about Recycle Across America’s standardized
labeling solution, please visit www.recycleacrossamerica.org.
About Lamar Advertising CompanyFounded in 1902,
Lamar Advertising Company is one of the largest outdoor advertising
companies in North America, with more than 325,000 displays across
the United States, Canada and Puerto Rico. Lamar offers advertisers
a variety of billboard, interstate logo and transit advertising
formats, helping both local businesses and national brands reach
broad audiences every day. In addition to its more traditional
out-of-home inventory, Lamar is proud to offer its customers the
largest network of digital billboards in the United States with
over 2,600 displays. Please feel free to explore our website
www.lamar.com or contact pr@lamar.com for more information.
About Recycle Across AmericaRecycle Across
America (RAA) is a 501(c)(3) non-profit organization, that has
developed the first and only society-wide standardized labeling
system for recycling bins to help eliminate the public confusion
surrounding recycling and to improve the economics of closed loop
manufacturing. RAA and the standardized labels have been
identified as a world-changing solution by Ashoka Global Innovators
for the Public and are being referred to as “one of the most
important environmental fixes taking root today.” For more
information about RAA’s standardized label initiative or its
celebrity-led ‘Let’s Recycle Right’ campaign, visit
www.recycleacrossamerica.org or contact
info@recycleacrossasmerica.org.
About Resource RecoveryResource Recovery is the
quasi-public agency dedicated to providing Rhode Islanders with
safe, environmentally compliant, clean, and cost effective waste
and recycling services. The agency operates the state’s Materials
Recycling Facility, Leaf and Yard Compost, Eco-Depot, and Central
Landfill, and provides free programs and services to help the RI
community manage materials more sustainably.
Check out Resource Recovery on Twitter, Facebook, Instagram and
YouTube to learn more about waste reduction, recycling, composting
and proper waste disposal.
About Timothy WhiteTimothy is one of the
world's most sought-after celebrity photographers. For over
thirty years, Timothy has captured the intimate and playful sides
of legendary actors as well as the innocence of up and
comers. He has shot photography for some of the most
recognizable movie posters of our time, the covers of countless
high-profile publications, and imagery for an extraordinary and
expansive roster of musicians. Currently, he has four published
works. Timothy has been the recipient of many photography and film
awards, including the Lucie Award for International Photographer of
the Year. His photographs are exhibited in galleries and
museums worldwide. As a partner in The Morrison Hotel
Gallery, Timothy regularly curates and produces events in New York
and Los Angeles. In addition, Timothy contributes to numerous
non-profit organizations both as an activist for their cause and
donating his time and work. Most recently, he has supported
amfAR, Stuart House, and City Harvest and shot campaigns for The
Joyful Heart Foundation, Operation Smile, and Recycle Across
America.
Press Contacts:
Allie McAlpin
Lamar Advertising Company
(225) 926-1000
amcalpin@lamar.com
Kiva Kamerling
The Press House
(347) 804-4675
kiva@thepresshouse.com
Katherine Hypolite
Rhode Island Resource Recovery Corporation
(401) 228-3255
khypolite@rirrc.org
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