NEW YORK, April 25, 2017 /PRNewswire/ -- Storyful, the
leader in discovering, validating and acquiring social video for
global media organizations, and Weber Shandwick, a leading global
communications and engagement agency, have partnered to develop
Cognitive Context, a digital content intelligence service. As part
of the joint effort, Weber Shandwick clients will have the
opportunity to gain access to pre-viral social media content that
is surfaced by Storyful with the same speed and accuracy that it
has been delivering to leading newsrooms, including
Buzzfeed, The Wall Street Journal, The
New York Times, Vice and others.
Storyful's content-mining technology and insights from its global
team of former journalists combined with Weber Shandwick's
expertise in content strategy and communications will provide
marketers and communicators with a new solution for fine-tuning
social strategy, managing risk and informing content programs. The
companies are also co-developing a custom reporting module that
will make it easier for marketers to take action after receiving
Storyful data and insights, exclusive to Weber Shandwick
clients.
"Social media has fundamentally redefined how news, marketing
and communications professional do their job and how audiences
consume content. For the last seven years, Storyful has built the
technology and expertise that modern storytellers have come to rely
on to report the news, create innovative advertising solutions and
mitigate risk in real-time. Our global team of journalists process
billions of data points a day to find the insights and content that
drive strategy and content creation for our partners. Weber
Shandwick's global scale and innovative approach to communications
makes them an ideal partner to harness our capabilities and expand
our best-in-class solutions to organizations and brands around the
world," said Rahul Chopra, CEO of
Storyful.
"The rules of marketing and PR today favor those willing to
continually understand how trending content surfaces, who is behind
it and how that impacts news and social media conversations – it's
all interconnected," said Chris
Perry, Chief Digital Officer, Weber Shandwick. "This unique
partnership with Storyful will arm us with the insights that make
our planning, content creation and integrated media programs even
stronger."
Storyful's unparalled access to and insights behind billions of
social posts complement Weber Shandwick's already robust planning
and data/analytics capabilities, expanding the data pool to derive
intelligence for clients. In addition to informing campaigns and
communications programs, this partnership will help organizations
more rapidly adapt to the evolution of consumer interaction with
news and branded content.
About Storyful
Storyful, a division of News
Corp (NASDAQ:NWS, NWSA; ASX:NWS, NWSLV), is the world leader in
discovering, verifying and acquiring the compelling and relevant
user-generated video our partners need to tell stories that matter
to their audiences. Storyful combines world class journalism with
industry-leading technology to discover, verify and acquire the
original content and provide the on-the-ground sources news and
media organizations need to tell the stories that matter to their
audience.
About Weber Shandwick
Weber Shandwick is a
leading global communications and engagement firm in 79 cities
across 34 countries, with a network extending to 127 cities in 81
countries. The firm's diverse team of strategists, analysts,
producers, designers, developers and campaign activators has won
the most prestigious awards in the world for innovative, creative
approaches and impactful work. Weber Shandwick was the only public
relations agency included on the Ad Age Agency A-list in
2014 and 2015 and the only PR firm designated an A-List Agency
Standout in 2017. Weber Shandwick was honored as PRWeek's
Global Agency of the Year in 2015 and 2016, The Holmes
Report's Global Agency of the Year in 2010, 2012, 2014 and 2015
and The Holmes Report's Global Digital Agency of the Year in
2016. The firm deploys deep expertise across sectors and specialty
areas, including consumer marketing, corporate reputation,
healthcare, technology, public affairs, financial services,
corporate social responsibility, financial communications and
crisis management, using proprietary social, digital and analytics
methodologies. Weber Shandwick is part of the Interpublic Group
(NYSE: IPG). For more information, visit
http://www.webershandwick.com.
Contact:
|
Mike Hess
|
Company:
|
Storyful
|
Phone:
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212-416-3935
|
Email:
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michael.hess@storyful.com
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SOURCE Weber Shandwick