SONIC Debuts New Smooth and Creamy Custard Concretes
April 24 2017 - 07:55AM
Business Wire
America’s Drive-In Expands Menu with New
Platform of Frozen Treats
SONIC® Drive-In (NASDAQ:SONC) introduces new Custard Concretes;
ice cream’s smoother, creamier cousin. In one bite, the rich frozen
Custard Concretes provide high-quality flavor found only at
SONIC.
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Creamy Custard Concretes (Photo: Business
Wire)
New to the SONIC mix-in options: Heath® Bar candy that guests
can enjoy in their creamy Vanilla Custard Concrete. In addition,
dessert lovers can choose from delightful flavor combinations like
Dark Chocolate with OREO® Cookie Pieces, Strawberry made with
M&M’S® Minis, Peanut Butter with Butterfinger®, Banana with
Reese’s®, and Caramel made with Snickers®.
“The addition of Custard Concretes is a creamier way of eating
ice cream, pairing a smooth textured frozen treat with classic
candy and cookie mix-ins,” said Scott Uehlein, vice president of
product innovation and development at SONIC. “We’re giving fans a
deliciously new experience to try multiple flavor combinations
evolving our frozen menu treats.”
The irresistible new Custard Concretes are only available for a
limited time, so don’t miss your chance to experience these
delectable dessert offerings at a drive-in near you.
OREO is a registered trademark of Mondelēz International group,
used under license.
About SONIC®, America's
Drive-In®
SONIC, America's Drive-In, is the nation's largest drive-in
restaurant chain serving approximately 3 million customers every
day. More than 90 percent of SONIC's 3,500 drive-in locations are
owned and operated by local business men and women. For 64 years,
SONIC has delighted guests with signature menu items, 1.3 million
drink combinations and friendly service by iconic Carhops. Since
the 2009 launch of SONIC's Limeades for Learning® campaign in
partnership with DonorsChoose.org, SONIC has donated $7.4
million to public school teachers' classrooms nationwide to
fund essential learning materials and innovative teaching resources
to inspire creativity and learning in their students. To learn more
about Sonic Corp. (NASDAQ/NM:SONC), please
visit sonicdrivein.com and please visit or follow us
on Facebook and Twitter. To learn about SONIC's
Limeades for Learning initiative, please
visit LimeadesforLearning.com.
SONC-M
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Cohn & WolfeMatthew Young,
512-542-2802Matthew.Young@cohnwolfe.com
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