Perficient Digital Receives Internet Advertising Competition Awards for Carhartt, The Henry Ford Websites
April 21 2017 - 10:36AM
Business Wire
Perficient, Inc. (NASDAQ: PRFT) (“Perficient”), the leading
digital transformation consulting firm serving Global 2000® and
other large enterprise customers throughout North America, today
announced that its digital agency, Perficient Digital, has won two
Internet Advertising Competition (IAC) awards from the Web
Marketing Association (WMA) for innovative digital experiences on
behalf of Carhartt, the workwear clothing company, and The Henry
Ford history museum.
Perficient Digital was honored in the Best Fashion or Beauty
Website category for designing and developing the Carhartt’s Fall
2016 Lookbook microsite. The experience employs full-screen video,
product and lifestyle galleries, macro-detail photography, animated
GIFs, and insider quotes to showcase to fashion reporters and other
media representatives Carhartt’s seasonal products and tell the
story of innovation behind each product.
The agency also won in the Best Non-Profit Website category for
its work on TheHenryFord.org, the digital presence for The Henry
Ford, a large indoor-outdoor museum history complex in suburban
Detroit. The website features more than 54,000 pages of rich visual
design in a customer experience that is responsive across several
channels and devices. Robust search tools help simplify discovery
of The Henry Ford’s 56,000 digital artifacts, while narratives and
videos help tell the story behind the artifacts, inventors, and
inventions.
Perficient Digital’s efforts resulted in a 24 percent increase
in online revenue for The Henry Ford, a 19 percent increase in
conversion rates, and an 11 percent increase in online visits.
“We are extremely proud of the recognition from the Web
Marketing Association, and we deeply appreciate the continued high
regard from the web development community represented by these
awards,” said Jay Gaines, agency general manager. “Perficient
Digital’s success is rooted in its ability to couple brilliant
creative with the deep, broad technical expertise required for
implementation. The IAC Awards are further proof of our agency’s
ability to deliver beautiful and effective customer experiences for
our clients.”
The IAC Awards highlight outstanding achievement in online
advertising across 96 industries and nine formats including
newsletters, email, video, mobile promotions, and social media. IAC
judges, comprised of professionals in the advertising and Internet
worlds, selected winners based on a submission’s creativity,
innovation, impact, design, copywriting, and use of the medium.
The WMA consists of internet marketing, online advertising,
public relations, and top website design professionals who share an
interest in improving the quality of online advertising, internet
marketing, and website promotion.
In addition to the IAC Awards, the Carhartt microsite built by
Perficient Digital received a 2016 Online Media and Advertising
Award, and The Henry Ford site was honored with a 2016 WebAward and
a 2017 Mid-Michigan Creative Alliance ADDY Award.
Perficient Digital comprises nearly 200 digital and brand
strategists, designers, marketers, data analysts, and developers
who blend the strategic imagination of a digital agency with
the deep technical acumen of Perficient’s established consultancy
to deliver exceptional customer experiences.
About PerficientPerficient is the leading digital
transformation consulting firm serving Global 2000® and enterprise
customers throughout North America. With unparalleled information
technology, management consulting, and creative capabilities,
Perficient and its Perficient Digital agency deliver vision,
execution, and value with outstanding digital experience, business
optimization, and industry solutions. Our work enables clients to
improve productivity and competitiveness; grow and strengthen
relationships with customers, suppliers, and partners; and reduce
costs. Perficient's professionals serve clients from a network of
offices across North America and offshore locations in India and
China. Traded on the Nasdaq Global Select Market, Perficient is a
member of the Russell 2000 index and the S&P SmallCap 600
index. Perficient is an award-winning Platinum Level IBM business
partner, a Microsoft National Service Provider and Gold Certified
Partner, an Oracle Platinum Partner, an Adobe Premier Partner, and
a Platinum Salesforce Consulting Partner. For more information,
visit www.perficient.com.
Safe Harbor StatementSome of the statements contained in
this news release that are not purely historical statements discuss
future expectations or state other forward-looking information
related to financial results and business outlook for 2017. Those
statements are subject to known and unknown risks, uncertainties,
and other factors that could cause the actual results to differ
materially from those contemplated by the statements. The
forward-looking information is based on management’s current
intent, belief, expectations, estimates, and projections regarding
our company and our industry. You should be aware that those
statements only reflect our predictions. Actual events or results
may differ substantially. Important factors that could cause our
actual results to be materially different from the forward-looking
statements include (but are not limited to) those disclosed under
the heading “Risk Factors” in our annual report on Form 10-K for
the year ended December 31, 2016.
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Perficient, Inc.David Sheets,
314-529-3577David.Sheets@perficient.com
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