Time Inc.’s COASTAL LIVING Brand to Build 2017 Idea House in Newport, RI
April 20 2017 - 10:46AM
Business Wire
Celebrating the Brand’s 20th
Anniversary, Idea House to Showcase Design Trends from Past 20
Years
11 Sponsors on Board for the Brand’s
First-Ever Idea House in Newport Scheduled to Open this
July
Time Inc.’s COASTAL LIVING brand announces that the brand’s
popular annual idea house will be built in Newport, Rhode Island,
in 2017 and will be available for purchase and open to the public
starting in July. To celebrate the brand’s 20th anniversary, the
idea house will showcase design trends and innovations from the
past two decades. This marks the 34th COASTAL LIVING idea house and
is the first-ever to be constructed in Newport.
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Ann Gobel, VP, Lifestyle Brand Sales, Time Inc., said, "An
adored experience for consumers and advertisers alike, the COASTAL
LIVING idea house allows us to showcase new trends, ideas and
products in coastal home décor and design that speak to what our
brand is all about. We’re excited to bring our clients the access
and influence of the award-winning idea house program to a place
that embodies elegance, romance and adventure.”
The 2017 COASTAL LIVING idea house, featuring interiors by
celebrated designer Mark D. Sikes, is being built by Horan Building
Company, and the architect for the project is A. Tesa Architecture.
The landscape will be designed by Infinity Design Group. The 5,100
square foot home will have five bedrooms, as well as a pool, game
room and media room, overlooking the bay.
“In celebration of the 20th anniversary of the COASTAL LIVING
brand, this year’s idea house will be packed with reimagined trends
from the past two decades as well as the classic décor ideas for
which we are best known,” said Steele Marcoux, Editor-in-Chief of
the COASTAL LIVING brand. “With spectacular water views and an
unbeatable location, the Newport idea house is the perfect
representation of the rich history of the COASTAL LIVING brand and
the lifestyle it embodies.”
There are currently 11 sponsors of the 2017 idea house whose
products will be included within the home: AZEK Building
Products, Belgard, Carolina Lanterns & Lighting, Circa
Lighting, Delta Faucet, Blue Buffalo Company, Lee Industries, Lloyd
Flanders®, Marvin Windows and Doors, Sunbrella and VELUX
Skylights.
This custom-built home will be available for purchase and open
to the public from July through Labor Day Weekend. In addition,
COASTAL LIVING and its sister brands SOUTHERN LIVING and SUNSET are
hosting a sweepstakes for consumers to win a trip to visit one of
the brands’ idea houses. Click here to enter for a chance to
win.
The 2017 idea house will be featured in the September issue of
COASTAL LIVING magazine, on newsstands August 11. To learn more
about the 2017 idea house, visit:
www.coastalliving.com/ideahouse.
In 2016, the COASTAL LIVING idea house was located in the
Hamptons. The COASTAL LIVING idea house program is an example of
Time Inc.’s strategic approach to create consumer experiences for
its world class brands that engage audiences and grow revenue.
ABOUT COASTAL LIVING
Coastal Living (http://www.coastalliving.com/) is the source of
inspiration and information for people who celebrate life along the
coast. It serves a total audience of nearly 4 million. Coastal
Living is produced by Time Inc., a leading content company that
engages over 150 million consumers every month through its
portfolio of premium brands across platforms. Follow Coastal Living
on Facebook, Twitter, Instagram and Pinterest.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading content company that engages
over 150 million consumers every month through our portfolio of
premium brands across platforms. By combining our distinctive
content with our proprietary data and people-based targeting, we
offer highly differentiated end-to-end solutions to marketers
across the multimedia landscape. Our influential brands include
People, Time, Fortune, Sports Illustrated, InStyle, Real Simple and
Southern Living, as well as approximately 50 diverse titles in the
United Kingdom. Time Inc. has been extending the power of our
brands through various acquisitions and investments, including
Viant, an advertising technology firm with a specialized
people-based marketing platform; The Foundry, Time Inc.’s creative
lab and content studio; and the People Entertainment Weekly Network
(PEN). The Company is also home to celebrated events, such as the
Time 100, Fortune Most Powerful Women, People’s Sexiest Man Alive,
Sports Illustrated’s Sportsperson of the Year, the Essence Festival
and the Food & Wine Classic in Aspen.
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Time Inc.Emma Byrd, 212-522-0105Emma.Byrd@timeinc.com
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