Axalta Coating Systems Strengthens Global Motorsports Pedigree as Cromax Named Official Sponsor of Movistar Yamaha MotoGP Team
April 20 2017 - 10:42AM
Business Wire
Agreement in Italy marks eighth year of sponsorship for
refinish brand
Cromax® in Italy has been confirmed as an Official Sponsor of
the Movistar Yamaha MotoGP team for the 2017 MotoGP World
Championship, which began on March 26, 2017. This agreement marks
the eighth consecutive year that Cromax, one of the premium brands
of Axalta Coating Systems (NYSE: AXTA), a leading global supplier
of liquid and powder coatings, has been one of the team’s partners
and suppliers for a MotoGP season. It also allows Axalta to
demonstrate its technology and product innovations while
strengthening its commitment to motorsports - everything from
NASCAR and Formula OneTM to university race car teams.
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Axalta demonstrates its technology and
product innovations as Cromax Italy named Official Sponsor to
Movistar Yamaha MotoGP Team (Photo: Axalta)
“We are delighted to extend our partnership with Cromax as
Official Sponsor to the Movistar Yamaha MotoGP Team. Cromax and
Yamaha share a rich history in engineering, yet we both continue to
look at challenges with a fresh eye. We constantly look for new
solutions and are eager to perfect our performance using innovative
technologies,” says Lin Jarvis, Managing Director of Yamaha Motor
Racing Srl.
Cromax refinish paints systems are used on the support trucks as
well as on the mechanics’ toolboxes, workbenches and other pit lane
equipment. Cromax paints are also used in the garage and in the
hospitality areas, and the brand’s name appears on the Yamaha
YZR-M1 bikes of Valentino Rossi and Maverick Vinales.
Marco Brioschi, Axalta’s Country Leader for Refinish in Italy,
says, "Thanks to so many shared objectives – especially speed,
productivity and professionalism – we are a long-standing Official
Sponsor of Movistar Yamaha MotoGP team. Our experience in a wide
variety of motorsport disciplines around the world means we are a
strong and able partner and we look forward to continuing our
support this season.”
For more information about Axalta, please visit www.axalta.com,
and for more information about Movistar Yamaha MotoGP, please visit
www.yamahamotogp.com
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings
and providing customers with innovative, colorful, beautiful and
sustainable solutions. From light OEM vehicles, commercial vehicles
and refinish applications to electric motors, buildings and
pipelines, our coatings are designed to prevent corrosion, increase
productivity and enable the materials we coat to last longer. With
more than 150 years of experience in the coatings industry, the
approximately 13,000 people of Axalta continue to find ways to
serve our more than 100,000 customers in 130 countries better every
day with the finest coatings, application systems and technology.
For more information visit axalta.com and follow us @Axalta on
Twitter and on LinkedIn.
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DA Public Relations LtdChantal Bachelier-MooreD +44 207 692
4964chantal@dapr.com
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