BROOMFIELD, Colo., April 20, 2017 /PRNewswire/ -- Within the
next five years, viewership hours of live-linear streaming
over-the-top (OTT) video will surpass those of traditional
broadcast TV, according to close to 70 percent of respondents in
the 2017 OTT Video Services Study by Level 3 Communications, Inc.
(NYSE: LVLT), Streaming Media and Unisphere Research. The third
annual survey on OTT trends was based on responses from almost 500
media industry professionals.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/8085051-level-3-ott-video-services-study/
Learn more about the trends shaping the OTT industry. Read the
study here: http://lvlt.co/2017OTTStudy
Key Findings:
- The OTT industry is booming. More than a quarter of
participants expect OTT year-over-year revenue growth 2016 to 2017
to increase as much as 25 percent, and about half of respondents
anticipate growth of anywhere between 30 to 50 percent.
- Over the next three years, OTT-related services will account
for more than a quarter of their overall business, according to
nearly two-thirds of respondents.
- In a change from prior years, the 2017 study found bandwidth
limitation challenges are giving way to concerns around quality of
service and quality of experience.
- Almost 70 percent of respondents offer OTT services globally or
across more than one geographic region, and, accordingly, about
half of respondents employ multiple CDNs, up from 40 percent in
2016.
- While VR-video garnered notable attention in the 2016 OTT
Study, this year's respondents are focused on both higher frame
rates (HFR) and high-dynamic ranges (HDR), with almost half of
respondents offering or planning to offer both options. An
additional 20 percent are focusing only on HFR delivery, such as
1080p60, which is often used to smooth out sports content.
- OTT-provider maturity level affects the type of video content
being offered and planned. Less mature providers are most
interested in live events and video-on-demand (VOD) content, while
the more mature providers with current OTT service offerings
demonstrate more affinity for live-linear OTT, either today or as a
planned offering within the next two years.
Key Quotes:
Tim
Siglin, Contributing Editor for Streaming Media Magazine and
Principal Report Author
"This year's OTT Video Services
study reveals clear growth in the OTT marketplace, with survey
responses overwhelmingly projecting OTT viewership will exceed
traditional broadcast TV viewership by 2020. The maturation of OTT
video delivery reflects key changes in the industry, including
fewer bandwidth constraints and the important role live-event and
live-linear OTT distribution will play as we transition from
VOD-only services to those that more closely mimick traditional
broadcast delivery."
Anthony Christie, Chief
Marketing Officer, Level 3
"Viewers continue to show they
want the flexibility to consume content on multiple screens. To
keep pace with this shift, content providers need more than
pure-play CDN solutions. They need high-performance network
solutions that can scale as their customer base grows in size and
geography to deliver a consistent, reliable experience – whenever
they want, wherever they are and on any device they choose."
Additional Resources:
- Review the 2017 OTT Study
- Watch the video with Jon
Alexander
For more information on Level 3's advanced network and service
offerings, visit www.level3.com.
About Level 3 Communications
Level 3 Communications,
Inc. (NYSE: LVLT) is a Fortune 500 company that provides local,
national and global communications services to enterprise,
government and carrier customers. Level 3's comprehensive portfolio
of secure, managed solutions includes fiber and infrastructure
solutions; IP-based voice and data communications; wide-area
Ethernet services; video and content distribution; data center and
cloud-based solutions. Level 3 serves customers in more than 500
markets in over 60 countries across a global services platform
anchored by owned fiber networks on three continents and connected
by extensive undersea facilities. For more information, please
visit www.level3.com or get to know us on Twitter, Facebook and
LinkedIn.
© Level 3 Communications, LLC. All Rights Reserved. Level 3,
Vyvx, Level 3 Communications, Level (3) and the Level 3 Logo are
either registered service marks or service marks of Level 3
Communications, LLC and/or one of its Affiliates in the United States and elsewhere. Any other
service names, product names, company names or logos included
herein are the trademarks or service marks of their respective
owners. Level 3 services are provided by subsidiaries of Level 3
Communications, Inc.
Forward-Looking Statement
Some statements
made in this press release are forward-looking in nature and are
based on management's current expectations or beliefs. These
forward-looking statements are not a guarantee of performance and
are subject to a number of uncertainties and other factors, many of
which are outside Level 3's control, which could cause actual
events to differ materially from those expressed or implied by the
statements. Important factors that could prevent Level 3 from
achieving its stated goals include, but are not limited to, the
company's ability to: increase revenue from its services to realize
its targets for financial and operating performance; develop and
maintain effective business support systems; manage system and
network failures or disruptions; avert the breach of its network
and computer system security measures; develop new services that
meet customer demands and generate acceptable margins; manage the
future expansion or adaptation of its network to remain
competitive; defend intellectual property and proprietary rights;
manage risks associated with continued uncertainty in the global
economy; manage continued or accelerated decreases in market
pricing for communications services; obtain capacity for its
network from other providers and interconnect its network with
other networks on favorable terms; successfully integrate future
acquisitions; effectively manage political, legal, regulatory,
foreign currency and other risks it is exposed to due to its
substantial international operations; mitigate its exposure to
contingent liabilities; and meet all of the terms and conditions of
its debt obligations. Additional information concerning these and
other important factors can be found within Level 3's filings with
the Securities and Exchange Commission. Statements in this press
release should be evaluated in light of these important factors.
Level 3 is under no obligation to, and expressly disclaims any such
obligation to, update or alter its forward-looking statements,
whether as a result of new information, future events, or
otherwise.
Contact
Information
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Media:
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Investors:
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Francie
Dudrey
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Mark
Stoutenberg
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+1
720-888-5434
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+1
720-888-2518
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francie.dudrey@level3.com
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mark.stoutenberg@level3.com
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SOURCE Level 3 Communications, Inc.