Acquisition of integrated communications agency
marks next step in the rapid expansion of Accenture’s agency,
Accenture Interactive
Accenture (NYSE:ACN) has acquired Kunstmaan, an independent
integrated communications agency in Belgium. The acquisition will
expand the presence of Accenture Interactive in the Belgian market
and strengthen its ability to deliver brand, creative and marketing
services to clients. Terms of the transaction were not
disclosed.
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Kunstmaan is now a part of Accenture
Interactive, the world's biggest digital agency (Photo: Business
Wire)
Kunstmaan is known for creating impactful customer experiences
for leading Belgian companies and brands, both online and off. Its
work has been recognized with Effie Awards for most effective brand
communication. Kunstmaan’s capabilities include brand strategy,
creative and marketing services, content creation, and digital
development. The agency was founded in 1998 and has offices in
Leuven and Antwerp.
“With Kunstmaan, we are accelerating our market position in
Belgium as an agency where clients come for a truly holistic
customer experience offering,” said Anatoly Roytman, head of
Accenture Interactive for Europe, Africa, Middle East and Latin
America. “Together, we’re bringing our unique model to the market:
part creative agency, part business consultancy and part technology
powerhouse – all laser focused on creating the best customer
experiences on the planet.”
Accenture Interactive is the world’s biggest and fastest-growing
digital agency, according to the latest agency ranking by
Advertising Age. It offers digital customer experience services
ranging from creative to technology, spanning experience design,
marketing, content and commerce.
“Becoming part of the Accenture Interactive family will allow us
to lend our creativity and experience to a much broader scope of
projects and clients,” said Wim Vanhaeren, founder of Kunstmaan.
“We are driven by a passion to create human experiences for the
right customer touch points using the right communication channels
and tools. We are excited about joining Accenture as we firmly
believe it will provide tremendous opportunities for our team and
skills to flourish and grow.”
“We are bolstering our capabilities with Kunstmaan’s proven
integrated communication services and passion for impactful
experiences,” said Wim Decraene, head of Accenture Interactive for
Belgium and Luxembourg. “Kunstmaan is bringing valuable talent with
highly sought-after skills to Accenture Interactive that will
immediately enable us to address a broader range of the digital
challenges our clients are facing.”
Kunstmaan is the eleventh acquisition Accenture has made in the
last five years to expand the reach, scope, and depth of Accenture
Interactive’s end-to-end customer experience services. The deal
follows on the heels of its recent majority stake purchase in
German digital agency SinnerSchrader and the acquisition of UK
creative agency Karmarama. Accenture also recently deepened its
digital and user experience capabilities in Europe with the
acquisitions of OCTO (France), MOBGEN (Netherlands, Spain), and
Tecnilógica (Spain).
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With approximately
401,000 people serving clients in more than 120 countries,
Accenture drives innovation to improve the way the world works and
lives. Visit us at www.accenture.com.
Accenture Interactive helps the world’s leading brands transform
their customer experiences across the entire customer journey.
Through our connected offerings in design, marketing, content and
commerce, we create new ways to win in today’s experience-led
economy. Accenture Interactive was ranked the world’s largest and
fastest-growing digital agency in the latest Ad Age Agency Report.
To learn more follow us @accenturesocial and
visit www.accenture.com/interactive.
Forward-Looking Statements
Except for the historical information and discussions contained
herein, statements in this news release may constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Words such as “may,”
“will,” “should,” “likely,” “anticipates,” “expects,” “intends,”
“plans,” “projects,” “believes,” “estimates,” “positioned,”
“outlook” and similar expressions are used to identify these
forward-looking statements. These statements involve a number of
risks, uncertainties and other factors that could cause actual
results to differ materially from those expressed or implied. These
include, without limitation, risks that: the transaction might not
achieve the anticipated benefits for the company; the company’s
results of operations could be adversely affected by volatile,
negative or uncertain economic conditions and the effects of these
conditions on the company’s clients’ businesses and levels of
business activity; the company’s business depends on generating and
maintaining ongoing, profitable client demand for the company’s
services and solutions, including through the adaptation and
expansion of its services and solutions in response to ongoing
changes in technology and offerings, and a significant reduction in
such demand or an inability to respond to the changing
technological environment could materially affect the company’s
results of operations; if the company is unable to keep its supply
of skills and resources in balance with client demand around the
world and attract and retain professionals with strong leadership
skills, the company’s business, the utilization rate of the
company’s professionals and the company’s results of operations may
be materially adversely affected; the markets in which the company
competes are highly competitive, and the company might not be able
to compete effectively; the company could have liability or the
company’s reputation could be damaged if the company fails to
protect client and/or company data from security breaches or
cyberattacks; the company’s profitability could materially suffer
if the company is unable to obtain favorable pricing for its
services and solutions, if the company is unable to remain
competitive, if its cost-management strategies are unsuccessful or
if it experiences delivery inefficiencies; changes in the company’s
level of taxes, as well as audits, investigations and tax
proceedings, or changes in tax laws or in their interpretation or
enforcement, could have a material adverse effect on the company’s
effective tax rate, results of operations, cash flows and financial
condition; the company’s results of operations could be materially
adversely affected by fluctuations in foreign currency exchange
rates; the company’s business could be materially adversely
affected if the company incurs legal liability; the company’s work
with government clients exposes the company to additional risks
inherent in the government contracting environment; the company
might not be successful at identifying, acquiring, investing in or
integrating businesses, entering into joint ventures or divesting
businesses; the company’s Global Delivery Network is increasingly
concentrated in India and the Philippines, which may expose it to
operational risks; as a result of the company’s geographically
diverse operations and its growth strategy to continue geographic
expansion, the company is more susceptible to certain risks;
adverse changes to the company’s relationships with key alliance
partners or in the business of its key alliance partners could
adversely affect the company’s results of operations; the company’s
services or solutions could infringe upon the intellectual property
rights of others or the company might lose its ability to utilize
the intellectual property of others; if the company is unable to
protect its intellectual property rights from unauthorized use or
infringement by third parties, its business could be adversely
affected; the company’s ability to attract and retain business and
employees may depend on its reputation in the marketplace; if the
company is unable to manage the organizational challenges
associated with its size, the company might be unable to achieve
its business objectives; any changes to the estimates and
assumptions that the company makes in connection with the
preparation of its consolidated financial statements could
adversely affect its financial results; many of the company’s
contracts include payments that link some of its fees to the
attainment of performance or business targets and/or require the
company to meet specific service levels, which could increase the
variability of the company’s revenues and impact its margins; the
company’s results of operations and share price could be adversely
affected if it is unable to maintain effective internal controls;
the company may be subject to criticism and negative publicity
related to its incorporation in Ireland; as well as the risks,
uncertainties and other factors discussed under the “Risk Factors”
heading in Accenture plc’s most recent annual report on Form 10-K
and other documents filed with or furnished to the Securities and
Exchange Commission. Statements in this news release speak only as
of the date they were made, and Accenture undertakes no duty to
update any forward-looking statements made in this news release or
to conform such statements to actual results or changes in
Accenture’s expectations.
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version on businesswire.com: http://www.businesswire.com/news/home/20170420005173/en/
AccentureKatia de Vos, + 32 2
2216762katia.de.vos@accenture.comorAccenture InteractiveJens R.
Derksen, + 49 175 5761393jens.derksen@accenture.com
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