Adobe Positioned Furthest for Completeness of Vision;
Progresses in Ability to Execute
Adobe (Nasdaq:ADBE) today announced it has been positioned by
Gartner, Inc. as a Leader in the 2017 “Magic Quadrant for
Multichannel Campaign Management” research report. Adobe was one of
22 vendors evaluated in the report. For the fourth consecutive
year, Adobe placed furthest in the Leaders quadrant for
completeness of vision. Adobe also improved in the Leaders quadrant
for ability to execute.
According to Gartner, “Leaders consistently do considerably
better in overall campaign management performance for basic and
advanced campaigns, and for integration with digital marketing.
They have high market visibility, high market penetration, strong
market momentum and a strategic vision for growing the campaign
management business.” A complimentary copy of Gartner, Inc.’s April
11, 2017 “Magic Quadrant for Multichannel Campaign Management”
research report is available here, and a blog post can be viewed
here.
“Consumers’ expectations are higher than ever yet many brands
struggle to provide meaningful, fresh interactions,” said Stephan
Dietrich, vice president, Adobe Campaign. “Adobe Campaign enables
enterprises to unleash their creative side to offer engaging
customer experiences in the moments that matter. We believe
Gartner’s report underscores the success that our clients have had
and continue to have utilizing our solution to orchestrate and
deliver meaningful customer journeys.”
Adobe Campaign, part of Adobe Marketing Cloud, enables the
orchestration and execution of personalized cross-channel marketing
campaigns to fuel meaningful customer experiences. Both B2C and B2B
brands benefit from the ability to deliver engaging email,
orchestrate unique cross-channel journeys and automate campaigns
with Adobe Campaign. More than 850 customers power their engagement
strategy with Adobe Campaign and over 120 billion emails were sent
with Adobe Campaign in 2016. Adobe Campaign customers include
AccorHotels; BP Global; Christian Dior; HD Supply; Heathrow Airport
Limited; L'Occitane; Los Angeles Kings Hockey Club; Renault;
Scandinavian Airlines; Sephora USA, Inc.; True Value; UBS and
more.
“The hospitality companies that are going to win are the ones
that learn how to harness data,” said Romain Roulleau, senior vice
president, e-commerce and digital services, AccorHotels. “Adobe
Campaign helps us take customer data, anticipate what guests need
and then personalize their journeys in real-time with targeted
offers and information.”
The evaluation criteria for completeness of vision includes
market understanding and strategy, sales strategy, offering
(product) strategy, business model, vertical/industry strategy,
innovation, and geographic strategy. Evaluation criteria for
ability to execute comprises of product/service, overall viability,
sales execution/pricing, market responsiveness/record, marketing
execution, customer experience and operations.
Source: Gartner, Inc. Magic Quadrant for Multichannel Campaign
Management, Adam Sarner, Mike McGuire, Jennifer Polk, Noah Elkin,
April 11, 2017
Disclaimer
Gartner does not endorse any vendor, product or service depicted
in its research publications, and does not advise technology users
to select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner’s research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including all warranties of
merchantability or fitness for a particular purpose.
About Adobe Marketing Cloud
Adobe Marketing Cloud, part of Adobe Experience Cloud, empowers
marketers to deliver experiences that differentiate their brands.
Adobe Marketing Cloud includes Adobe Experience Manager, Adobe
Target, Adobe Campaign, Adobe Social and Adobe Primetime, and helps
brands manage, personalize, optimize and orchestrate content,
campaigns and customer journeys. The tie-in with Adobe Creative
Cloud makes it easy to quickly activate creative assets across all
marketing channels. Brands such as Barclays, Hyatt, Mastercard,
NetApp, Philips, Scottrade, Sony Interactive Entertainment,
Travelocity, T-Mobile, UBS, Verizon Wireless and Wyndham Hotels and
Resorts use Adobe Marketing Cloud.
About Adobe Experience Cloud
Adobe Experience Cloud is a comprehensive set of cloud services
designed to give enterprises everything needed to deliver
exceptional customer experiences. Comprised of Adobe Marketing
Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud,
Experience Cloud is built on the Adobe Cloud Platform and
integrated with Adobe Creative Cloud and Document Cloud. Leveraging
Adobe Sensei’s machine learning and artificial intelligence
capabilities, Adobe Experience Cloud combines world-class
solutions, a complete extensive platform, comprehensive data and
content systems, and a robust partner ecosystem that offer an
unmatched expertise in experience delivery.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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AdobeMelissa Chanslor, 415-832-5489chanslor@adobe.comorHolly
Little, 415-832-6833hlittle@adobe.com
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