Marvel Launches Global #GrootDancebomb Challenge to Plant a Quarter Million Trees in Honor of Earth Month & Groot, The Galaxy...
April 18 2017 - 9:01AM
Business Wire
Dance Extraordinaire D-trix Takes Toy-Inspired
#GrootDancebomb Challenge to the Streets to Support The Nature
Conservancy through the Disney Conservation Fund
As tree-like creature Groot dances back into theatres in
Guardians Of The Galaxy, Vol. 2 on May 5, Marvel today announced
the global #GrootDancebomb challenge. An intergalactic twist on the
social photobomb phenomenon, the #GrootDancebomb challenge blends
surprise and dance to spread Groot-will during Earth Month working
with the Disney Conservation Fund to support forest restoration
through The Nature Conservancy.
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Marvel Launches Global #GrootDancebomb
Challenge to Plant a Quarter Million Trees in Honor of Earth Month
and Groot, The Galaxy’s Top Tree. Dance Extraordinaire D-trix Takes
Toy-Inspired #GrootDancebomb Challenge to the Streets to Support
The Nature Conservancy through the Disney Conservation Fund.
(Photo: Business Wire)
Marvel gave YouTube super star Dominic “D-trix” Sandoval an
early look at Groot and his new dancing toy line, and challenged
him to create a Groot inspired dance move to surprise and delight
unsuspecting fans - the #GrootDancebomb was born. D-trix
choreographed the ultimate “Groot move” to pull off the prank,
before bringing it to the unsuspecting streets of Los Angeles.
Watch the results here.
Marvel is now calling for fans to support the #GrootDancebomb
Earth Month challenge by busting out a signature Groot move at an
expected moment, using a dancing Groot toy to surprise someone, or
even just liking or sharing Marvel’s video starring D-trix.
From April 18-May 5, like or share this video on YouTube or
Facebook or post your own using #GrootDancebomb on Instagram or
Twitter, and help plant up to a quarter of a million trees!
Marvel and the Disney Conservation Fund will direct a $1 donation
to The Nature Conservancy to plant 1 tree for each action, for a
minimum donation of $50,000 and a maximum of $250,000.
“Groot was one of the break-out characters from Marvel’s
Guardians Of The Galaxy, and has quickly become a fan favorite,”
said Josh Silverman, Executive Vice President, Global Licensing,
Disney Consumer Products and Interactive Media. “As we launch the
toy line for the new movie, we’re excited to share the
#GrootDancebomb challenge combining a little bit of fun and a
little bit of doing good— just like the Guardians themselves.”
Fans watching Marvel’s #GrootDancebomb video will also be
treated to D-trix’s signature dance style interspersed with Easter
egg Groot toy cameos from Funko, Jakks Pacific, Hasbro and
KIDdesigns—all of which can be utilized as perfect props for the
unsuspicious dance set-up. These along with other exciting
Guardians Of The Galaxy, Vol. 2 merchandise are available now at
major retailers and Disney Store and DisneyStore.com for fans of
all ages to enjoy.
“I’ve been a Marvel fan my whole life, so working on the
#GrootDancebomb challenge was a dream come true,” said D-trix. “I
found inspiration in Groot’s personality and the fun dance moves
featured in the toys. I’m excited to share the #GrootDancebomb
challenge with fans around the world and hope to inspire others to
join the movement.”
Join the #GrootDancebomb challenge and view the video on Marvel
YouTube channel.
About Marvel Entertainment,
LLCMarvel Entertainment, LLC, a wholly-owned subsidiary
of The Walt Disney Company, is one of the world's most prominent
character-based entertainment companies, built on a proven library
of more than 8,000 characters featured in a variety of media over
seventy-five years. Marvel utilizes its character franchises in
entertainment, licensing and publishing. For more information,
visit marvel.com. © 2017
About the Disney Conservation
FundEstablished on Earth Day in 1995, the Disney
Conservation Fund (DCF) has proudly contributed more than $65
million in grants to nonprofit organizations working across the
globe to Reverse the Decline of at-risk wildlife and Increase the
Time that kids and families spend in nature. The DCF hopes to
inspire youth to become positive environmental stewards, and
protect the planet ensuring a brighter tomorrow for all. For more
information about Disney’s commitment to conservation visit
disney.com/conservation or connect @DisneyAnimals on Facebook,
Twitter and YouTube.
About The Nature
ConservancyThe Nature Conservancy is a global
conservation organization dedicated to conserving the lands and
waters on which all life depends. Guided by science, we create
innovative, on-the-ground solutions to our world's toughest
challenges so that nature and people can thrive together. We are
tackling climate change, conserving lands, waters and oceans at
unprecedented scale, and helping make cities more sustainable.
Working in more than 65 countries, we use a collaborative approach
that engages local communities, governments, the private sector,
and other partners. To learn more, visit www.nature.org or follow
@nature press on Twitter.
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version on businesswire.com: http://www.businesswire.com/news/home/20170418005644/en/
Disney Consumer Products and Interactive MediaBret Ingraham, +1
818-544-0690Breton.M.Ingraham@disney.comorMonica Fernandez, +1
818-544-0378Monica.C.Fernandez@disney.com
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