STAMFORD, Conn., April 18, 2017 /PRNewswire/ -- Design Within
Reach, the largest retailer of authentic modern furniture and
accessories in the world, today announces the opening of its new
retail space in Atlanta, a
ground-up collaboration between DWR and New York-based architectural firm DFA in the
Westside Provisions District. The 13,000-square-foot location in
West Midtown replaces the company's previous location in
Buckhead and reflects its brand
philosophy in an environment that celebrates great design.
"DWR is proud to join Atlanta's
flourishing West Midtown neighborhood and the Westside Provisions
District," says DWR President John
McPhee. "It is truly a unique destination for retail, dining
and design, and we look forward to engaging this new
community."
Founded in 1998, Design Within Reach made modern design
accessible to the U.S. market through its groundbreaking catalog
and e-commerce site and has evolved into a destination for its
exclusive collection of modern furniture and accessories.
The new DWR Atlanta Studio provides design enthusiasts with
13,000 square feet of engaging design innovation, complimentary
design services and exceptional client experience from
best-in-the-industry design account executives.
Features of the new Studio:
- Twenty-six room vignettes integrating iconic classics by
designers such as Charles and Ray
Eames and George Nelson with
pieces designed by emerging designers like Egg Collective, Norm
Architects and Jonas Wagell.
- Swatch Wall: A 30-foot-long material and color spectrum
comprising hundreds of wall-mounted upholstery tiles offers a
glimpse of the more than 3,000 custom options available from
Maharam, Knoll®, Edelman® Leather and Spinneybeck®, among
others.
- Private Showroom: Designers and clients may meet with their DWR
Account Executive for personalized design consultation. DWR also
offers in home visits.
- Light Cloud: An installation of nearly 100 pendant lights glows
above the Studio entrance.
- Soft Square Lounge: An expansive lounge of custom-upholstered
poufs in myriad colors.
- Home Office: A dedicated area of home workspace solutions
located on the Mezzanine level.
- Outdoor Terrace: An extensive assortment of outdoor collections
for lounging and dining, with an exterior display terrace and green
roof that offers views of the Downtown skyline.
"Atlanta is a booming city with
a vibrant design community," says John
Edelman, DWR CEO. "Our new space provides the opportunity to
serve this growing clientele with three times as much modern design
as before."
The DWR Atlanta Studio is at 1210 Howell Mill Road, Atlanta, GA 30318. The Studio can be reached
at 404.841.2471. Open from 10am–6pm, Monday–Saturday; 12–5pm,
Sunday.
About Design Within Reach, Inc.
Design Within Reach,
Inc., founded in 1998 and headquartered in Stamford, Connecticut, is the world leader in
authentic modern design. The company sells its furniture and
accessories to residential and commercial customers through retail
Studios in North America, via the
Web at dwr.com, by phone at 1.800.944.2233 and through the DWR
Contract division at dwrcontract.com. Design Within Reach, Inc., is
a subsidiary of Herman Miller, Inc.
For additional images and information, contact Kim Phillips at pr@dwr.com.
About Herman Miller,
Inc.
Herman Miller is a
globally recognized provider of furnishings and related
technologies and services. Headquartered in West Michigan, the global company has relied
on innovative design for over 100 years to solve problems for
people wherever they work, live, learn and heal. Herman Miller's designs are part of museum
collections worldwide, and the company is a past recipient of the
Smithsonian Institution's Cooper Hewitt National Design Award.
Known and respected for its leadership in corporate social
responsibility, Herman Miller has
earned the Human Rights Campaign Foundation's top rating in its
Corporate Equality Index ten years in a row, was named a 2016 Top
100 Healthiest Employer and has earned numerous global
sustainability awards. In fiscal 2016, the company generated
$2.26 billion in revenue and employed
nearly 8,000 people worldwide. NASDAQ: MLHR.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/design-within-reach-triples-its-footprint-in-atlantas-westside-provisions-district-300440739.html
SOURCE Design Within Reach, Inc.