DALLAS and PITTSBURGH
and CHICAGO, April 17, 2017
/PRNewswire/ -- Dean Foods Company (NYSE: DF) and KRAFT
Macaroni & Cheese announced today they are joining forces in a
strategic collaboration, spotlighting Dean's DairyPure® brand milk
and KRAFT Macaroni & Cheese (KMC). The partnership between the
country's first and largest national fresh white milk brand and one
of America's most iconic home-cooked dinners brings together the
shared benefits the two brands offer: high quality, great-tasting
kitchen staples consumers can feel good about serving their
families.
Dean Foods launched DairyPure in 2015, making it America's
largest fresh white milk brand. Backed by its exclusive 5-Point
Purity Promise, DairyPure offers consumers across the country a
fresh milk cold-shipped from their local dairy, with no artificial
growth hormones and always tested for antibiotics. Also in 2015,
KRAFT removed artificial flavors, preservatives and dyes from its
famous Macaroni & Cheese recipe, while still delivering the
same delicious taste parents and kids love.
Together, in 2017, Dean and KRAFT Mac & Cheese will launch a
Pure Love co-branded ad campaign, including in-store POS,
special product labels and tags, IRCs and digital marketing and
social media content support. Given the significant scale of both
brands, coupled with their natural synergy, the partnership will
provide a strategic growth opportunity for both. Retailers and
their customers can expect to see the Pure Love of DairyPure and
KRAFT Macaroni & Cheese in stores between April 17 and May 31, 2017.
"With its 5-Point Purity Promise, DairyPure brand milk delivers
fresh, nourishing and quality dairy products to American families,
pure and simple," said Ralph
Scozzafava, CEO of Dean Foods. "We are proud of that, and
our partnership with KRAFT brings the DairyPure promise to millions
of consumers who love Macaroni & Cheese."
"Kraft Macaroni & Cheese has been a family favorite for over
80 years. We gave consumers even more reasons to love it last
year with our move to no artificial flavors, preservatives,
or dyes. Dairy Pure brand milk is the ideal partner to make a tasty
bowl of Kraft M&C," said Jessica
Gilbertson, Head of Meals at Kraft Heinz.
DairyPure brand milk can be found in the dairy aisle of grocery,
convenience and big-box stores. Visit DairyPure.com/products for
more information.
Pick up KRAFT Macaroni & Cheese Dinner in the pasta aisle of
grocery, convenience and big-box stores. For more information,
visit KraftMacandCheese.com.
ABOUT DEAN FOODS
Dean Foods is a leading food and beverage company and the
largest processor and direct-to-store distributor of fresh fluid
milk and other dairy and dairy case products in the United States. Headquartered in
Dallas, Texas, the Dean Foods
portfolio includes DairyPure®, the country's first and largest
fresh, white milk national brand, and TruMoo®, the leading national
flavored milk brand, along with well-known regional dairy brands
such as Alta Dena®, Berkeley Farms®, Country Fresh®, Dean's®,
Friendly's®, Garelick Farms®, LAND O LAKES®* milk and cultured
products*, Lehigh Valley Dairy Farms®, Mayfield®, McArthur®, Meadow
Gold®, Oak Farms®, PET®**, T.G. Lee®, Tuscan® and more. In all,
Dean Foods has more than 50 national, regional and local dairy
brands as well as private labels. Dean Foods also makes and
distributes ice cream, cultured products, juices, teas, and bottled
water. More than 16,000 employees across the country work every day
to make Dean Foods the most admired and trusted provider of
wholesome, great-tasting dairy products at every occasion. For more
information about Dean Foods and its brands, visit
www.deanfoods.com.
*The LAND O LAKES brand is owned by Land O'Lakes, Inc. and is
used by license.
**PET is a trademark of Eagle Family Foods Group LLC, under
license.
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company
(NASDAQ: KHC) is the third-largest food and beverage company in
North America and the
fifth-largest food and beverage company in the world, with eight $1
billion+ brands. A globally trusted producer of delicious foods,
The Kraft Heinz Company provides high quality, great taste and
nutrition for all eating occasions whether at home, in restaurants
or on the go. The Company's iconic brands
include Kraft, Heinz, ABC, Capri
Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell
House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon,
Quero, Weight Watchers Smart
Ones and Velveeta. The Kraft Heinz Company is
dedicated to the sustainable health of our people, our planet and
our Company. For more information,
visit www.kraftheinzcompany.com.
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SOURCE Dean Foods Company