Axalta Coating Systems Opens Regional Auto Refinish Training Centre in Dubai
April 17 2017 - 10:34AM
Business Wire
Newest Axalta facility will deliver superior refinish
services for the region
Axalta Coating Systems (NYSE: AXTA), a leading global supplier
of liquid and powder coatings, has launched the first of its kind
Automotive Refinish Training Centre in Dubai, United Arab Emirates.
The Centre will provide expert training in the use of Axalta
products that are designed for the repainting of vehicles in body
shops. The opening of the next generation facility follows the
October 2016 opening of Axalta’s regional office in Dubai’s Jebel
Ali Free Zone Authority (JAFZA).
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(from left to right) Sobers Sethi, VP and
President, Emerging Markets, Fadi Medlej, Managing Director of
Middle East and North Africa, and Charlie Shaver, Chairman and CEO
of Axalta Coating Systems inaugurate Axalta's Dubai Auto Refinish
Training Center (Photo: Axalta)
The Dubai Automotive Refinish Training Centre, Axalta’s 47th
such center in the world, will host world class training programs
for body shop, repair and refinish technicians to hone their skills
and learn to use the latest coating technologies found in Spies
Hecker®, Standox® and Cromax®, Axalta’s premium refinish coating
brands, and other refinish brands which are available in eighteen
countries in the Middle East & North Africa (MENA) region.
“We are excited to be able to expand our presence in Dubai and
the region over such a short time span,” said Charlie Shaver,
Chairman and CEO of Axalta, who formally inaugurated the new
facility. “The opening of this world-class customer learning and
development facility highlights our commitment to invest in the
region and support our customers. This interactive training and
education facility establishes a solid foundation that will provide
continuous support and development to vehicle repair specialists
that will both enhance the level of refinishing services and
optimize the use of Axalta technologies in the region.”
Axalta’s consistent investment in product development and
technology solutions has resulted in innovative waterborne refinish
coating systems that enable its customers to reduce waste while
being more productive, profitable and sustainable. The Centre will
enable customers to maximize their use of these products which can
reduce the time and energy needed to repaint vehicles.
"Decisions related to automotive repair are following global
trends in favour of environmentally responsible products, as well
as enabling refinish technicians to improve productivity at their
work place while delivering superior results,” explained Fadi
Medlej, Managing Director of MENA for Axalta. “The new facility
will meet the needs of refinish technicians who will be trained in
the use of all our products, and especially our latest waterborne
products, to provide vehicles with a durable and beautiful
finish.”
During the launch of the Automotive Refinish Training Centre,
Axalta agents, customers and regional partners, and members of the
media, participated in a series of hand-on activities including
spray painting miniature cars, mixing colors and experiencing the
differences between waterborne and solventborne coatings.
In 2016, Axalta spent $180 million on technology and product
research and development which enabled the company to remain a
leading supplier of coatings to light vehicle original equipment
manufacturers (OEMs) and the number one global coatings supplier in
the refinish segment. The company is also the largest global
coatings supplier to heavy duty truck and bus manufacturers and the
number two global supplier of electrical insulation, powder and
electrodeposition coatings.
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings
and providing customers with innovative, colorful, beautiful and
sustainable solutions. From light OEM vehicles, commercial vehicles
and refinish applications to electric motors, buildings and
pipelines, our coatings are designed to prevent corrosion, increase
productivity and enable the materials we coat to last longer. With
more than 150 years of experience in the coatings industry, the
approximately 13,000 people of Axalta continue to find ways to
serve our 100,000+ customers in more than 130 countries better
every day with the finest coatings, application systems and
technology. For more information visit axalta.com and follow us
@Axalta on Twitter and on LinkedIn.
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Ning DiaoAxalta Coating SystemsJAFZA South, Zone 3PO Box
334180Dubai, United Arab EmiratesD +(86)21-6020-3587M
+(86)189-1760-6682Ning.diao@axaltacs.comaxaltacoatingsystems.comorSamer
El ZeinMCS Action fz llc410, Building 8, Dubai Media CityP.O.
Box 20970, Dubai, UAEMob: +971 (50)
7743662samer.z@actionprgroup.com
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