Specialty Athletic Retailer Jets Three Foot Locker Consumers
Around the World For 'Pick Up Trips'
NEW YORK, April 13, 2017 /PRNewswire/ -- Foot Locker (NYSE:
FL), a leading global specialty athletic retailer, is celebrating
sneaker culture around the world this week by sending three lucky
Foot Locker customers on intercontinental "Pick Up Trips."
"At Foot Locker, one of the things that sets us apart is our
global footprint," said Dick
Johnson, CEO and President, Foot Locker, Inc. "We are proud
to play a leading role in shaping and driving sneaker culture in
cities around the world. Having the opportunity to share our global
viewpoint with Foot Locker consumers is a great reflection of that
role."
All true sneakerheads follow Foot Locker's Release Calendar and
Launch Locator, but when three loyal consumers learn they can shop
the hottest new releases early in other global cities, they can't
pass up the opportunity.
Dashawn Martin of Bronx, N.Y. traveled from New York to Foot Locker in Milan, Italy to cash in on the Nike Air Max
97. While in Milan, Martin and his
friend ordered coffee in Italian, rode a traditional tram, and
visited Milan landmarks including
the Duomo di Milano and
Leoncavallo Spazio Pubblico Autogestito.
Simultaneously, in Toronto,
Canada, David Tyndale of Mississauga, Ontario departed for Foot Locker
in Amsterdam, Netherlands, also
picking up the highly sought-after "Silver Bullet" by Nike. After
visiting Foot Locker, Tyndale went on a canal cruise, visited the
"I Amsterdam" sign, and ate Dutch fries.
On the third and final trip, Luke
Graydon of London, England
traveled to Foot Locker's Times Square store in New York City for the Nike Tuned Air in
Metallic/Silver/Red/Black. After visiting the brand's newest
flagship location, Graydon rode the NYC Subway, walked the Brooklyn
Bridge and stopped by the iconic West 4th Street
basketball courts.
In addition to "Pick Up Trips," the retailer launched two new
social campaigns across Foot Locker's global social handles this
week. #MySneakerStories enlists Foot Locker influencers and
sneakerheads worldwide to share their personal sneaker stories
across Foot Locker Instagram accounts, depicting what their shoes
mean to them.
Foot Locker has also started tagging select product images with
#GloballyApproved to denote launch product available at Foot Locker
locations worldwide. For more information on both campaigns, and to
join the conversation, visit: @footlocker, @footlockereu,
@footlockercanada, @footlocker_au and @footlocker_nz.
About Foot Locker
Foot Locker opened its first store
in Puente Hills, Calif. in 1974 and expanded globally with
locations in Canada (1978),
Europe (1980), and Australia (1989). As a leading global retailer
of specialty athletic footwear and apparel, Foot Locker celebrates
global sneaker culture at more than 1,800 Foot Locker stores in
more than 30 countries worldwide.
Foot Locker is part of Foot Locker, Inc. is a specialty athletic
retailer that, as of January 28,
2017, operated 3,363 stores in North America, Europe, Australia, and New
Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs
Sports, SIX:02, Runners Point, and Sidestep retail stores, as well
as its direct-to-customer channels, including footlocker.com and
Eastbay.com, the Company is a leading provider of athletic footwear
and apparel.
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SOURCE Foot Locker, Inc.