smartwater® and Jennifer Aniston Keep Moving Forward in New Advertising Campaign
April 13 2017 - 9:00AM
Business Wire
New Creative Shows smartwater® as the
Perfect Accomplice in Life’s Forward-Moving Journey
The makers of smartwater®, a premium, vapor-distilled
water with electrolytes for taste, today announced the release of a
new creative campaign with longstanding brand ambassador, Jennifer
Aniston. Beginning in Spring 2017, the highly accomplished actor,
director, businesswoman and producer will be featured in ads with
her indispensable partner, smartwater.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170413005602/en/
smartwater® releases new advertising
campaign featuring longstanding brand ambassador Jennifer Aniston.
(Photo: Business Wire)
The campaign captures four, real-life candid moments of Jennifer
Aniston’s forward-moving journey that were captured by noted
photographer Tom Munro and feature smartwater as her
essential sidekick. smartwater is Jennifer’s hydrating
hiking mate as she heads up the canyon with her beloved dog, a
companion as she makes a red-carpet entrance and her trusted ally,
taking one last sip backstage, before a late night show appearance.
In the final image, smartwater sparkling, which launched in
2016, is served as a perfect addition to an intimate dinner party
with friends.
“Our consumers love the delicious, pure taste and sleek
packaging of smartwater, providing balance and refreshment
to accompany progress through everyday journeys,” said Caroline
Kibler, Group Director of smartwater. “This campaign
celebrates the authentic role smartwater has in Jennifer
Aniston’s life, a partner as she moves through both relatable and
aspirational moments of progress – from fitness to fashion to
dinner with friends.”
The campaign also features product-centric pieces that highlight
the brand’s key attributes, purity and clean taste. The signature
smartwater clouds personify the brand’s unique proposition:
vapor-distilled for purity, with just the right amount of added
electrolytes (calcium, magnesium and potassium) to deliver a
distinctly fresh and crisp taste.
Developed in partnership with Chandelier Creative, the campaign
will run in print magazines, on digital and social platforms, and
on out-of-home throughout the country, and will come to life over
the summer through events and partnerships. For more information
and updates on the smartwater journey, visit
www.drinksmartwater.com and follow the brand on Facebook, Twitter
and Instagram.
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version on businesswire.com: http://www.businesswire.com/news/home/20170413005602/en/
The Coca-Cola CompanyDanielle DuBois Freer,
212-545-6098dfreer@coca-cola.com
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