Ford Keeps Its Eyes on the Road Despite Tesla's Passing It
April 12 2017 - 1:41PM
Dow Jones News
By Christina Rogers
Ford Motor Co. Chief Executive Mark Fields said Wednesday the
company will continue to remain "laser focused" on improving its
own business and creating value for shareholders.
He declined to respond directly to questions about Tesla Inc.
overtaking Ford last week to become the second-most valuable car
maker in the U.S.
"I can only speak about Ford," Mr. Fields said at the New York
International Auto Show. "As we've said, we don't manage our
company on day-to-day stock movements.
"I'm confident over time we're going to create value for our
shareholders," he added.
Ford's stock price has slumped more than 30% since Mr. Fields
took over as CEO in mid-2014, despite the car company reporting a
string of record profits in recent years and investing billions in
emerging technologies, such as electric vehicles and self-driving
cars.
The steep decline has allowed Tesla, a 13-year-old electric car
maker that sold only 76,000 cars globally last year, to surge pass
its much larger rival in market value.
Mr. Fields is working to reshape Ford, including expanding into
new services businesses that could potentially deliver higher
profit margins, but investors aren't convinced of the company's
growth prospects as the U.S. new-car market slows and growth in
China tapers off.
Tesla's stock continues to rally, though, defying broader market
concerns. On Monday, Tesla briefly leapfrogged General Motors, when
the company's stock price climbed to $313.73 a share, pushing the
market value to $51 billion.
Tesla shares are up more than 40% this year, while Ford's stock
has declined 10% since January amid concerns on Wall Street that
the Dearborn, Mich., car maker's profits have peaked and the auto
industry is headed into a cyclical downturn.
Ford is forecasting lower pretax operating results in 2017 and
estimates U.S. industry sales volumes will fall through this year
and next. Company executives expected profits to rebound in 2018,
after further belt-tightening and Ford moving passed a period of
heavy investment this year.
Tesla's recent stock rally has surprised many in the car
business and comes as Chief Executive Elon Musk faces numerous
challenges accomplishing the goals he has set out, including
building 500,000 vehicles next year. Tesla's output last year was
just 84,000 cars.
While the brand has attracted a loyal fan base for its pricey
electric cars, the Silicon Valley car company remains deeply in
debt and is still struggling to turn a profit.
Ford's North America chief, Joe Hinrichs, said Tuesday that cash
flow should influence a company's market value, but that just
hasn't been the case in the auto industry. "The market isn't
totally rational," he said, when asked about Tesla's market
valuation.
Mike Jackson, the head of the nation's largest dealership chain,
AutoNation Inc., also described Tesla's stock value as
"inexplicable" and said GM is undervalued at $33 a share.
Write to Christina Rogers at christina.rogers@wsj.com
(END) Dow Jones Newswires
April 12, 2017 13:26 ET (17:26 GMT)
Copyright (c) 2017 Dow Jones & Company, Inc.
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