SANTA CLARA, Calif.,
April 12, 2017 /PRNewswire/
-- Realtor.com® today released the latest component
of its "My Home Court" collaboration
with the Golden State Warriors, featuring an undercover video of
Warriors All-Star, Draymond Green, posing as a real estate agent at
a Bay Area open house. Filmed earlier this season, the hidden
camera video will debut at Oracle Arena tonight on the Warriors'
home court and shows the hilarity that ensues when an NBA champion
takes a group of unsuspecting home buyers on an open house
tour.
Donning a "disguise" of wire-framed glasses, too-short khakis
and Realtor® pin for credibility, while leveraging tips
provided by Pacific Union International listing agent Teresa Baum, the six-foot-seven forward was able
to convince a handful of buyers he was an agent trainee. Throughout
the tour, Green gives the buyers some clues he might not be who he
appears with silly behavior such as clapping in the stairwell to
test the acoustics or complimenting himself in a mirror. He even
goes as far as talking about his "cousin" Draymond and asking the
home buyers if they are Warriors fans. Although several members of
the group catch on, it takes others all the way through the big
reveal to realize who was giving them the tour of the Pacific Union home in Oakland, Calif.
"Humor is an essential part of our brand and helps us connect
with our audience in a powerful way," said Andrew Strickman, head of brand and chief
creative for realtor.com®. "This video leverages our
relationship with the Warriors to approach humor in a new way,
which is important for staying fresh and relevant to our audience.
Buying a home can be stressful, and having Draymond make these home
buyers laugh reinforces our mission to make the home buying process
simple, enjoyable and efficient."
When Green takes off the glasses and reveals his identity,
laughter, screaming and selfies immediately follow. One buyer
commented that she had her suspicions about Green's true identity
based on the fact that his pants were a little too short. Another
participant thought he looked familiar, while others were simply
excited to tell family and friends about the experience.
Realtor.com kicked off "My Home Court," a multi-year
sponsorship with the Golden State Warriors in January. The
promotion includes videos of players – Klay
Thompson, Green, Shaun
Livingston, James Michael
McAdoo, Patrick McCaw and
David West – sharing what home court
means to them as well as in-arena giveaways, signage and a social
execution in which fans can share their team loyalty through a
photo generator.
To watch the video of Draymond
Green undercover as a real estate agent, please visit:
http://rltr.cm/draymond
Realtor.com® teamed with Pacific Union International,
the eighth largest real estate brokerage in the U.S. with sales
volume of $10.15 billion, and
Realtor® Teresa Baum to
find the Oakland listing and home
buyer participants.
REALTORS® are members of the National Association of
REALTORS®
About realtor.com®
Realtor.com® is the trusted resource for home buyers,
sellers and dreamers, offering the most comprehensive source of
for-sale properties, among competing national sites, and the
information, tools and professional expertise to help people move
confidently through every step of their home journey. It pioneered
the world of digital real estate 20 years ago, and today helps make
all things home simple, efficient and enjoyable.
Realtor.com® is operated by News Corp [NASDAQ: NWS,
NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual
license from the National Association of REALTORS®. For
more information, visit realtor.com®.
Media Contact:
Realtor.com®
Lexie Puckett Holbert –
lexie.puckettholbert@move.com
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/realtorcom-unveils-undercover-video-featuring-golden-state-warrior-draymond-green-300438486.html
SOURCE realtor.com