Daktronics Unleashes Enhanced Dynamic Content for Video Displays
April 11 2017 - 10:00AM
Daktronics (NASDAQ:DAKT) of Brookings, South Dakota, is empowering
customers to create and display even more dynamic data on video
displays for their viewers with Enhanced Dynamic Content (EDC).
Daktronics Creative Services began working with professional and
collegiate customers to implement this type of content into
game-day productions in 2016, including the Minnesota Vikings,
Miami Marlins and South Dakota State University.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/de0414b3-bf85-48fe-8d89-5fdb2743defc
EDC is a playback technology for data feeds – including
statistics and social media – that delivers graphic transitions,
real-time data effects and playback layers as well as the
flexibility to directly display web pages on a display. It helps
create a more dynamic game-day production that flows smoothly from
element to element focused on using graphics, data transitions,
layering, transparencies and alpha channels associated with
real-time data.
“We wanted to take traditional stats feeds within our building
and take standard static data fields and give it a new feel,” said
Jay Nelson, Minnesota Vikings senior manager of motion graphics.
“Adding in the animation pieces with Enhanced Dynamic Content helps
us see the possibilities moving forward, and it’s fun for us to be
able to provide fans with experiences they’ve never had
before.”
Fans are accustomed to high-quality graphics and transitions
from watching events from home on their television. Incorporating
EDC onto video displays within a venue helps meet the expectations
fans have acquired from the at-home environment when they leave
their home to watch an event in person.
“This development in our service offering addresses our
customers’ need to engage fans in the same manner as broadcast
productions present information to viewers at home,” said Sarah
Rose, Daktronics vice president of services. “It expands our
all-encompassing approach to providing our customers with a
comprehensive solution.”
“Working with Creative Services, they’re very attentive,” said
Nelson. “We’ve had a long-standing partnership with Daktronics and
in making sure everything was set up to meet our needs, they were
fantastic. The result was a successful game day for our very first
game in U.S. Bank Stadium.”
To see examples of Enhanced Dynamic Content, click here.
About DaktronicsDaktronics helps its customers
to impact their audiences throughout the world with large-format
LED video displays, message displays, scoreboards, digital
billboards and control systems in sport, business and
transportation applications. Founded in 1968 as a USA-based
manufacturing company, Daktronics has grown into the world leader
in audio-visual systems and implementation with offices around the
globe. Discover more at www.daktronics.com.
SAFE HARBOR STATEMENTCautionary Notice: In
addition to statements of historical fact, this news release
contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995 and is intended to
enjoy the protection of that Act. These forward-looking
statements reflect the Company's expectations or beliefs concerning
future events. The Company cautions that these and similar
statements involve risk and uncertainties which could cause actual
results to differ materially from our expectations, including, but
not limited to, changes in economic and market conditions,
management of growth, timing and magnitude of future contracts,
fluctuations in margins, the introduction of new products and
technology, the impact of adverse weather conditions and other
risks noted in the Company's SEC filings, including its Annual
Report on Form 10-K for its 2016 fiscal year. Forward-looking
statements are made in the context of information available as of
the date stated. The Company undertakes no obligation to update or
revise such statements to reflect new circumstances or
unanticipated events as they occur.
MEDIA RELATIONS
Justin Ochsner
Public Relations/Marketing
Tel 605-692-0200
Email justin.ochsner@daktronics.com
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