Finish Line Amplifies Winner’s Circle Loyalty App with Personalization, Tailored Inspiration Feed
April 10 2017 - 03:55PM
Business Wire
Platform also boasts ‘Finish Line Live’ digital
stream for real-time content and coverage
Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) announced
today the launch of its next generation Winner’s Circle loyalty
app, available via free download for iOS and Android customers.
With a sharp focus on personalization and commerce, the easy-to-use
app includes a curated “inspiration” feed, tailored product
recommendations, access to upcoming product releases and seamless
in-app shopping and checkout. Winner’s Circle customers can easily
access status updates, rewards and exclusive “Finish Line Live”
streaming video events.
“As we continue to define and refine the brand experience to
inspire our customers and encourage them to engage with us,
timeliness and relevancy are critical factors,” said Danielle
Quatrochi, Finish Line’s senior vice president of digital customer
experience and innovation. “Our latest iteration of the Winner’s
Circle app gives us a unique competitive edge via the introduction
of several app features not currently offered within the retail
industry – complete with a truly frictionless shopping experience
right in the palm of your hand.”
Finish Line’s Winner’s Circle loyalty program currently boasts
more than 10 million members nationwide. The app upgrade will occur
automatically for customers with the existing app. Users can
sign-in with their Winner’s Circle account or join the loyalty
program from within the app. First-time users will be prompted to
select personal preferences and can modify those selections at any
time within the app account settings. A new shop feature also
allows customers to browse Finish Line’s full product assortment
and make purchases directly through the application.
A new “Finish Line Live” feature provides Finish Line the
ability to stream exclusive live or pre-recorded video directly to
app users. The retailer will also incorporate in-store beacon and
geo-fencing technology to launch tailored offers and in-store
opportunities based on customer preferences.
Quatrochi added, “Consumer engagement is being driven more and
more by mobile. Through this app we best leverage the strengths of
each Finish Line customer touchpoint – in-store, online, mobile and
social – for a holistic approach that brings our total brand
experience to the highest level.”
For more information about the new Winner’s Circle app, visit
www.finishline.com/app.
About The Finish Line,
Inc.
The Finish Line, Inc. is a premium retailer of athletic shoes,
apparel and accessories. Headquartered in Indianapolis, Finish Line
has approximately 950 Finish Line branded locations primarily in
U.S. malls and shops inside Macy’s department stores and employs
more than 14,000 sneakerologists who help customers every day
connect with their sport, their life and their style. Online
shopping is available at www.finishline.com and www.macys.com.
Mobile shopping is available at m.finishline.com. Follow Finish
Line on Twitter at Twitter.com/FinishLine or
Twitter.com/FinishLineNews and “like” Finish Line on Facebook at
Facebook.com/FinishLine. Track loyalty points and find store and
product information with the free Finish Line app downloadable for
iOS and Android customers.
Forward-Looking
Statements
This news release includes statements that are or may be
considered "forward-looking" within the meaning of Section 27A of
the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. These forward-looking statements generally
can be identified by the use of words or phrases such as "believe,"
"expect," "future," "anticipate," "intend," "plan," "foresee,"
"may," "should," "will," "estimates," "outlook," "potential,"
"optimistic," "confidence," "continue," "evolve," "expand,"
"growth" or words and phrases of similar meaning. Statements that
describe objectives, plans or goals also are forward-looking
statements.
All of these forward-looking statements are subject to risks,
management assumptions and uncertainties that could cause actual
results to differ materially from those contemplated by the
relevant forward-looking statements. The principal risk factors
that could cause actual performance and future actions to differ
materially from the forward-looking statements include, but are not
limited to, the company's reliance on a few key vendors for a
majority of its merchandise purchases (including a significant
portion from one key vendor); the availability and timely receipt
of products; the ability to timely fulfill and ship products to
customers; fluctuations in oil prices causing changes in gasoline
and energy prices, resulting in changes in consumer spending as
well as increases in utility, freight and product costs; product
demand and market acceptance risks; deterioration of macroeconomic
and business conditions; the inability to locate and obtain or
retain acceptable lease terms for the company's stores; the effect
of competitive products and pricing; loss of key employees;
execution of strategic growth initiatives (including actual and
potential mergers and acquisitions and other components of the
company's capital allocation strategy); cybersecurity risks,
including breach of customer data; a major failure of technology
and information systems; risks associated with any strategic
alternatives carried out with respect to JackRabbit, including any
sale or similar transaction; and the other risks detailed in the
company's Securities and Exchange Commission filings. Readers are
urged to consider these factors carefully in evaluating the
forward-looking statements. The forward-looking statements included
herein are made only as of the date of this report and Finish Line
undertakes no obligation to publicly update these forward-looking
statements to reflect subsequent events or circumstances.
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version on businesswire.com: http://www.businesswire.com/news/home/20170410006165/en/
The Finish Line, Inc.Dianna L. Boyce, 317-613-6577Corporate
Communications
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