JetBlue Focuses on Long-Term Planning in New Environmental and Responsibility Report
April 10 2017 - 12:00PM
Business Wire
-- Airline Charts New Course in
Environmental Reporting Using Sustainability Accounting Standards
Board (SASB) Standards for Investors and Introduces a Dedicated
Microsite for Customers and Crewmembers --
JetBlue (Nasdaq: JBLU) today released its 2016 annual
environmental and responsibility report outlining the airline’s
efforts to further integrate long-term environmental planning
measures and corporate responsibility into its core business.
Tomorrow is Our Business highlights major developments including
the announcement of one of the largest renewable jet fuel
agreements in aviation history, carbon offsets totaling more than
1.7 billion pounds of CO2e emissions and the donation of more than
$2.25 million worth of books to children in need.
This year JetBlue revamped its annual report eliminating the
traditional hard copy and moving to a new fully digital version.
Via responsibilityreport.jetblue.com/2016, JetBlue is reporting its
biggest moves that have most impacted business, and corporate
social responsibility initiatives that are of particular interest
to customers and crewmembers. Additionally, JetBlue is reporting
material environmental social governance (ESG) information of
interest to investors with a white paper report produced according
to the Sustainability Accounting Standards Board (SASB) standard
for the airline industry.
“Sustainability is about smart business and transparency,” said
Sophia Mendelsohn, JetBlue’s director of sustainability. “As one of
the first companies and the first airline to report according to
SASB’s intensive standards, our focus is on smart disruption. We
are not relying on the status quo for sustainability reporting.
SASB’s industry-specific standards help us present the most useful
information to our investors, further tying sustainability to our
bottom-line.”
SASB maintains standards for the disclosure of material
sustainability information to investors. SASB standards, available
in provisional form for 79 industries including airlines, identify
material sustainability factors that are likely to impact financial
performance. SASB standards are designed to be cost-effective for
companies and decision-useful for investors, providing both parties
the ability to compare and benchmark performance.
This year’s report highlights how JetBlue is leading by example
and focuses on five key areas – environment, innovation, education,
diversity and inclusion and caring. In 2016, JetBlue invested in
emission-reducing technology, ran an airport farm and offered a
helping hand to future aviators and local communities.
Mendelsohn added, “Environmental and social responsibility are
critical to our long-term success. We are highlighting our mission
of inspiring humanity to our customers, crewmembers and community
in a more concise and visually appealing way through a dedicated
microsite.”
Highlights from the 2016 annual report include:
The aviation industry made history with a worldwide global
carbon offset agreement. In addition to joining the Roundtable on
Sustainable Biomaterials, JetBlue also signed one of the biggest
renewable jet fuel agreements in history.
Smart investments in new technology today better prepare JetBlue
for opportunities in the future. JetBlue remains committed to
NextGen and is investing more than $60 million in technologies to
create much-needed efficiencies and reduce emissions.
Future success depends on the potential that is nurtured today.
In 2016, JetBlue provided support for crewmembers to complete their
college degrees. While, JetBlue For Good, the airline’s platform
for social impact and corporate responsibility, and the JetBlue
Foundation made STEM and aviation education more accessible for
students from traditionally underserved communities.
Diversity is the blueprint for a robust business. Crewmembers
from different backgrounds are better able to anticipate the needs
of diverse customers. In 2016, JetBlue broadened its horizons by
serving new communities and encouraging crewmembers to meet their
highest potential through crewmember resource groups and mentorship
opportunities.
JetBlue flies planes, but it ultimately connects people. In
2016, JetBlue responded to crises and natural disasters in its
various communities including the Orlando shootings and Hurricane
Matthew. JetBlue For Good also built its 25th playground in an area
of need and donated more than $1.5 million to charities. While
crewmembers volunteered 170,000 hours for a variety of causes.
To learn more about JetBlue’s long-term responsibility platform
and to view the full report, visit
responsibilityreport.jetblue.com/2016.
JetBlue For Good: Commitment to the Environment - JetBlue
For Good is the airline’s platform for social impact and corporate
responsibility focusing on the areas that are most important to its
customers and crewmembers - Community, Youth/Education and the
Environment. JetBlue depends on natural resources and a healthy
environment to keep its business running smoothly. Natural
resources are essential for the airline to fly and tourism relies
on having beautiful, natural and preserved destinations for
customers to visit. The airline focuses on issues that have the
potential to impact its business. Customers, crewmembers and
community are key to JetBlue's sustainability strategy. Demand from
these groups for responsible service is one of the motivations
behind changes that help reduce the airline’s environmental impact.
For more on JetBlue’s conservation initiatives, visit
https://www2.jetblue.com/green. Join the #JetBlueForGood
conversation on Twitter, Instagram and Facebook, check for regular
updates and get involved.
About JetBlue
JetBlue is New York's Hometown Airline®, and a leading carrier
in Boston, Fort Lauderdale-Hollywood, Los Angeles
(Long Beach), Orlando, and San Juan. JetBlue carries more than
38 million customers a year to 101 cities in the
U.S., Caribbean, and Latin America with an average
of 1,000 daily flights. For more information please visit
jetblue.com.
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