New York-based lifestyle
retailer expands into Canada
TORONTO and NEW YORK,
April 7, 2017 /CNW/ -- Footaction, a
New York-based retailer of apparel
and footwear lifestyle brands, celebrates the grand opening of its
Toronto flagship today. With 6,500
square-feet of premium retail space, the Toronto Eaton Centre
location marks the brand's first expansion outside the U.S.
Presenting a unique layout, the new Footaction store is
organized largely by brand, rather than by product category, to
enhance the customer shopping experience. Leading brands will each
have their own concept shops with cross-category product offerings,
including: Nike Kicks Lounge at Footaction, adidas Originals
Collective at Footaction, and Puma Select at Footaction. This
shop-in-shop layout will allow customers to easily navigate the
best of the best, identifying coveted products more
efficiently.
"We are thrilled to bring the Footaction brand into Canada. With this first store in Toronto Eaton
Centre, we're delivering an elevated retail experience to our
customers and establishing ourselves as the go-to partner for the
world's leading athletic-inspired and lifestyle brands," said
Frank Bracken, vice president and
general manager, Footaction Canada. "Footaction is best defined
where streetwear and sneaker culture intersect – a space we're
confident will translate well for our Canadian consumer."
In addition to partner concept shops, Footaction is rolling out
elevated event and retail storytelling spaces in key North American
cities called Capsule. Each space will be named after the city it
represents – the first in Toronto
being Capsule|416 by Footaction – taking cues from local street
style, offering unique experiences for retail discovery, and
featuring ever-changing and localized stories.
Footaction's layout evolution and expansion into Canada is part of the company's ongoing
commitment to be the premier destination for style and sneaker
culture offering the hottest sneakers, apparel and accessories.
Featured brands from the Footaction Toronto store include Canadian
brands Peace Collective, Herschel, and Naked & Famous Denim, as
well as Jordan, Nike, adidas,
PUMA, Levi's, Champion and more.
With the addition of Toronto Eaton Centre, Footaction has more
than 265 brick-and-mortar locations across North America and direct-to-consumer channels
at footaction.com and footaction.ca. For more information visit
Instagram, Twitter, Facebook and YouTube using #OwnThe6IX.
ABOUT FOOTACTION:
Footaction is part of Foot Locker,
Inc. (NYSE: FL), a specialty athletic retailer that operates
approximately 3,363 stores in 23 countries in North America, Europe, Australia, and New
Zealand. Through its Footaction, Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs
Sports, SIX:02, Runners Point, and Sidestep retail stores, as well
as its direct-to-customer channels, including footaction.com,
footlocker.com, Eastbay.com and SIX02.com, the Company is a leading
provider of athletic footwear and apparel.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/footaction-opens-flagship-store-in-toronto-eaton-centre-300436628.html
SOURCE Footaction