LONDON, April 4, 2017 /PRNewswire/ --
Industry leader sponsors Innovation Zone and hosts
formulation lab session for research and development
professionals
Ashland today introduced three innovative offerings for the
personal care industry that are designed to add significant value
to industry leading hair, face and body products.
FiberHance™ bm builds core hair strength without compromising
color; Antaron ™ helps sunscreen formulations deliver SPF 50+ UV
(ultraviolet) protection without greasiness; and Harmoniance™, one
of Ashland's biofunctional products, helps users care for aging
skin in multiple ways.
"The drive to find ingenious solutions in applied chemistry is
in Ashland's DNA. We are committed to fostering new energy in the
personal care ingredient space and challenging assumptions," said
Vito Consiglio, vice president,
personal and home care, Ashland. "Our innovations presented this
year at in-cosmetics support consumer market trends. No one knows
more or cares more about how chemistry can transform the efficacy,
usability, allure, integrity and profitability of our customers'
products and applications. To that end, our innovations were
designed to meet customer needs with sustainable pathways,
substantiated efficacy and consumer perceivable performance. "
FiberHance™ bm solution is a molecule designed to penetrate the
hair fiber and provide superior strengthening in shampoos and other
hair care products by using cost-effective technology. This
molecule, developed by Ashland, is based on glucoside chemistry to
make hair appear more alluring. FiberHance™ creates new ionic and
hydrogen bonds inside hair fibers, to strengthen with each wash and
give back natural manageability. It is compatible with color
treatment systems to strengthen hair during and after coloring, and
to repair hair fibers that have been damaged by chemical
treatments. It helps to strengthen all hair types, including
Caucasian, Asian and African American.
Antaron™ (Ganex) Sensory is a polymer technology that forms a
matrix with UV filters to amplify the efficacy of water-resistant
SPF 50+. It also reduces the greasy feeling on application and
enables the sunscreen to dry quickly and prevent sand from sticking
to the skin. Ashland's unique polymer can also be used in body and
facial care products, including foundations, with pigment
compatibility and transfer resistance.
Harmoniance™ biofunctional is an all-natural, multifunctional
product for face and body applications that delivers key
age-defying benefits. Ashland's Zeta Fraction™ technology captures
the benefits of whole living plants. The process is solvent-free,
consumes minimal energy and creates no waste. Using this
proprietary technology, Ashland captures and refines the usability
of the Sacred Lotus plant, which has cultivated in Asia for over 4,000 years, in a serum
fraction. Scientific evaluations of Harmoniance™ indicate its
applicability for total age-defying facial care creams. It can also
be used in formulations to brighten skin tone, enhance skin
texture, improve skin contouring, address the appearance of
sensitive skin, and reduce the appearance of wrinkles.
During the show, Ashland will also lead a Formulation Lab
Session on using Lubrajel™ Marine hydrogel, a sensory enhancer and
clinically proven moisturizer with a unique COSMOS-validated
ingredient, in a cold processable skin care formulation. Karine
Deruddre, laboratory manager of Ashland's Global Skincare
Applications team, will demonstrate how to combine Lubrajel™ Marine
with Captivates™ encapsulate technology, utilizing its suspension
capability, to create a stunning appearance in the Hydrapearl Jelly
formulation. The session takes place April
5 from 1-2pm.
Ashland is again sponsoring the Innovation Zone, and will be
showcasing its newest offerings at booth FF30.
About Ashland
Ashland Global Holdings Inc. (NYSE: ASH) is a premier global
specialty chemicals company serving customers in a wide range of
consumer and industrial markets, including adhesives, architectural
coatings, automotive, construction, energy, food and beverage,
personal care and pharmaceutical. At Ashland, we are 6,000
passionate, tenacious solvers - from renowned scientists and
research chemists to talented engineers and plant operators - who
thrive on developing practical, innovative and elegant solutions to
complex problems for customers in more than 100 countries. Ashland
also maintains a controlling interest in Valvoline Inc. (NYSE:
VVV), a premium consumer-branded lubricant supplier. Visit
ashland.com to learn more.
SM Service mark, Ashland or its subsidiaries, registered in
various countries.
™ Trademark, Ashland or its subsidiaries, registered in various
countries.
SOURCE Ashland