WorldFlix’s New Smartphone Apps Set to Tap into Massive Billion Dollar Market Potential

  • Parents are looking for solutions to security challenges for kids’ smartphone usage
  • Advertisers are shifting their focus to mobile

PALM SPRINGS, CA -- April 3, 2017 -- InvestorsHub NewsWire -- WorldFlix, Inc. (OTC: WRFX) is tapping into a huge and rapidly growing market with its new Swantry and Swanlock smartphone apps, designed to allow parents to guide a child’s responsible and safe smartphone use.


According to the Pew Research Center, 95% of Americans have a cellphone of some kind. In 2013, just over half of Americans used a smartphone; that figure has jumped to over 75% today.

As smartphone popularity increases, the number of children using smartphones also grows, and parents are looking for ways to protect their children when they use the devices, and to encourage responsible use. A recent Nielsen report highlights two key indicators of the success potential for WordFlix’s Swantry and Swanlock apps.

First, the report points out that the expanding demographic of child mobile phone users is one that marketers will want to reach—“As the saying goes, with kid comes a parent.” These apps will be attractive to marketers who want to reach large numbers of parents and children. Since the apps are installed on the phones of both the adult and the child, they offer a unique marketing opportunity.
Mobile advertising revenue represents the largest share of online ad spending—which is over $50 billion in the United States, and the market is expected to continue its rapid growth, according to TechCrunch.

The Nielsen report—which looks at why parents get phones for kids younger than 13, what parents’ top concerns are about their children’s mobile usage, how parents’ concerns can be addressed, and top mobile activities—also confirms that the Swantry and Swanlock apps are perfectly aligned with the market’s need, as expressed by parents of children with smartphones. The chart below details this alignment.

Swantry provides a comprehensive suite of tools for ensuring child safety, including geo-fencing, curfew settings, a versatile messenger app that aims to stop cyberbullying, real time notifications and alarms, designation of trusted contacts, and allowing only trusted apps to be downloaded on the smartphone.
Swanlock, which is available now as a stand-alone app, and will also be included as one feature of the Swantry app, lets parents set a time-out from phone use, remotely locking the child’s device. The parent can share a picture or message on the child’s lock screen. The time-out can be activated at any time, or based on a fixed schedule. With Swanlock, children learn to have a healthy balance between smartphone use and more important things like family time, homework, and bedtime.

Both apps are developed by cyber-security experts at Paranotek to ensure the safety and privacy of users’ data.
 
Swantry Features Are Exactly What Parents Tell Nielsen They Want

App Feature
Swantry – Available April 2017
Swanlock* – Available Now		 Nielsen Survey
http://www.nielsen.com/us/en/insights/news/2017/mobile-kids--the-parent-the-child-and-the-smartphone.html
  Reasons parents get their children a mobile phone before age 13:
- Trusted contacts list; ability to restrict phone usage to trusted contacts only
* - An important safety feature of Swanlock is that children can still call parents or emergency services when the phone has been locked		 90% - Parents and children being able to get a hold of each other
- Geofencing, GPS tracking
- Curfew		 80% - Ability to track location
- Parental controls to create a safe environment for a child to learn mobile technology 65% - Desire to familiarize the child with mobile technology
  Parents’ concerns:
- GPS tracking 77% - The phone could be easily lost
* - Time-out with Swanlock 72% - The phone might cause too much distraction
* - Time-out with Swanlock 71% - The child might spend too much time on the device
- Internet restrictions 68% - Lack of control over content that children might see online
- Parental controls to ensure responsible use
- Report showing a list of phone usage activities		 67% - Children might not know how to use the phone responsibly
  Parents say how the concerns are best addressed:
- App restrictions
- Internet restrictions		 55% - Better safety controls and features to block inappropriate content
* - Time-out with Swanlock 48% - Better controls to limit access
- Potential collaboration with service provider to offer discounted lines with Swantry pre-installed 34% - Better service plan options for children (ex. discounted lines)
- Potential collaboration with service provider to offer discounted phones with Swantry pre-installed 20% - Better selection of mobile phones for children
- Guidelines to parents with recommended apps, safety tips, etc. 18% - Better information and tips on how to handle potential issues that might arise
  Top mobile activities for children ages 6-12:
- Versatile messenger app
- Settings to manage trusted contacts		 81% - Texting
- App restrictions
- Marketplace of recommended apps to be added later		 59% - Downloading apps
- To be added later 53% - Playing pre-installed games
- Internet restrictions 53% - Internet / websites
- Video chat
- Settings to manage trusted contacts		 46% - Live video calling
Important security features:  
- End-to-end encryption cybersecurity  
- Total safety for your family's information  

 
I invite you to discover why so many shareholders are excited about the future of WorldFlix, Inc. Learn more about Swantry and Swanlock by visiting:
www.swantry.com
www.swanlock.com
 
Sincerely,
 
Brad Listermann
Chairman and CEO, WorldFlix, Inc.
 
About WorldFlix, Inc.
WorldFlix, Inc. (OTC: WRFX) operates in a variety of niche businesses in the technology and entertainment sphere. WorldFlix divisions include AppFarm, a platform for acquiring, developing, and growing niche apps for mobile and tablet devices; Drobbits, an interactive platform that allows users to create, play and monetize their own video games; Paranotek, a Finnish technology and design company that incorporates its military-grade, proprietary security and privacy features when developing software and apps; Swantry, designed to allow parents to ensure their child is safe on their mobile device; and WorldFlix Entertainment Management, a television and movie development and management business. For more information on WorldFlix, Inc., please visit www.worldflix.co.

About Paranotek
Paranotek is a partnership between WorldFlix, Inc., and Finnish-based technology and encryption experts. Lauri Tunnela, CTO, and Johannes Maliranta, CCO, have a combined 20 years of diverse and complimentary information technology experience. Tunnela’s thesis on information security vulnerabilities has been featured in major Finnish technology magazines. Paranotek’s products range from data storage, sharing and instant messaging services to various software suites, all based on our disruptive security technology. While other popular apps, software and services collect your data, Paranotek’s unique security technology never collects user data, thus providing an extra layer of enhanced privacy for our users. For more information on Paranotek, please visit www.paranotek.com.

FORWARD-LOOKING STATEMENTS: "Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. These statements are based on current expectations, and are to a certain degree uncertain. Words such as expects, anticipates, intends, believe, plan, will and similar words are expressions intended to identify these forward-looking statements. These statements involve risk and subsequently are difficult to evaluate. Actual results may vary from descriptions herein due to many factors including but not limited to changes in business conditions, changes in laws and regulations, problems encountered in exploration and obtaining permits, changes in the competitive environment, technological advances, shortages of skilled workers, the need for additional capital and other risks listed in the company's Securities and Exchange Commission filings under "risk factors" and elsewhere. Forward-looking statements speak only as of the date they were made, and the company is under no obligation to update them.
For more information, please visit: www.swantry.com, www.paranotek.com, www.worldflix.co.
 
CONTACT INFORMATION
WorldFlix, Inc. (OTC: WRFX)
Brad Listermann
Chairman and CEO
(310) 684-2462
worldflix@live.com