Gabrielle Union Joins New York & Company for Multi-Year Partnership
March 31 2017 - 7:00AM
Business Wire
She will be New York & Company Brand
Ambassador and Designer of her Upcoming Namesake Collection
New York & Company, Inc. [NYSE:NWY] has partnered with
actress, Gabrielle Union to be the face of the Company’s 7th Avenue
Design Studio beginning in April and will launch her own namesake
collection, exclusive to New York & Company, in August.
The 7th Avenue Design Studio is a sub-brand within New York
& Company that includes chic dresses, modern suiting, and
versatile separates. Customers will see Gabrielle’s campaign in
stores and online as well as in print advertising, digital
marketing, and social media.
The specialty retailer’s 7th Avenue Design Studio collection was
largely inspired by hit show, Being Mary Jane, a TV series produced
by and starring the award-winning actress. Gabrielle’s character,
Mary Jane Paul, embodies a specific New York & Company
customer—the career woman who needs easy and effortless styles that
are polished and on-trend. “Mary Jane’s style reflects power,
leadership, and risk taking. She wears classic styles but with a
twist, which is why I think she’d definitely shop at New York &
Company,” Gabrielle explains.
Later this year, New York & Company will expand the
partnership further by introducing an exclusive namesake collection
designed by Gabrielle. Greg Scott, CEO stated, “Our customers will
relate to Gabrielle. She has worked hard to establish a successful
career and is both, aspirational and inspirational to our consumer.
Gabrielle’s collection will be unlike anything our customers have
ever seen from us. Adding her brand to our portfolio will strongly
appeal to our loyal clients and will also attract new customers to
our brand. It will be significant to our growth strategy in
2017.”
The launch of this partnership is a “whole new game” for
Gabrielle. She shares, “I am excited to work with a brand that’s
known for embracing diversity and that caters specifically to
women—especially women who want to look on-point without breaking
the bank. I can’t wait to show everyone what I’ve been working
on!”
New York & Company is thrilled to be working with Gabrielle,
a highly accomplished actress, philanthropist and style icon.
Click here for high resolution images.
New York & Company, Inc. is a specialty retailer of women's
fashion apparel and accessories, and the modern wear-to-work
destination for women, providing fashion that is feminine,
polished, on-trend and versatile. New York & Company, Inc.
helps its customers feel confident, put-together, attractive and
stylish by providing affordable fashion. The Company's proprietary
branded New York & Company® merchandise is sold through
its national network of retail stores and online
at www.nyandcompany.com. The Company operates over 400 stores
nationwide.
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New York & Company Press Contact:Angela Apolito /
AApolito@nyandcompany.com / 212-884-2495
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